Foundation Shades

KVD Vegan Beauty

53 Medium W in other brands

Lock-It Foundation · Liquid and cream

Depth
Lighter than 42% of the shades in our data
Undertone
Listed as warm from its retail listing
Swatch
Reads in between warm and cool #d79662
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is J.Cat Beauty Soft Tan in Aquasurance Compact Foundation (likely close). In all, 178 ranges have a likely-close shade and 106 brands have one worth trying.

Closest shade in each brand

The 40 closest of 106 brands. The other 66 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. J.Cat Beauty

    Soft Tan · Aquasurance Compact Foundation

    Likely close Swatch reads about the same

  2. L'Oréal

    485 - Golden Sun · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads about the same · listed warm

  3. bareMinerals

    3N Neutral Medium · Blemish Rescue Salicylic Acid Loose Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  4. beautyblender

    3.75 Warm · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed warm

  5. Charlotte Tilbury

    10 NEUTRAL · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed neutral

  6. Kosas

    Medium Tan Warm 250 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads about the same · listed warm

  7. Ulta Beauty

    Medium to Tan Warm · Velvet Matte Longwear Foundation

    Likely close Swatch reads about the same · listed warm

  8. Natasha Denona

    NY11 - Tan Neutral Yellow · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  9. MAC

    NW46 · Studio Fix Powder Plus Foundation

    Likely close Swatch reads about the same

  10. Cover FX

    60 G+ · Natural Finish Foundation

    Likely close Swatch reads about the same · listed olive

  11. jane iredale

    M9 · Beyond Matte Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  12. Laura Mercier

    Suntan · Flawless Lumière Radiance-Perfecting Foundation

    Likely close Swatch reads about the same · listed neutral

  13. Clinique

    WN 82 Latte · Even Better Makeup Broad Spectrum SPF 15

    Likely close Swatch reads about the same

  14. Milani

    Tan · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads about the same

  15. ZOEVA

    240N Gratitude · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads about the same · listed olive

  16. Lancôme

    410 Bisque W · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    Likely close Swatch reads about the same

  17. Too Faced

    Golden Beige · Born This Way Matte 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

  18. NARS

    MD3 Càdiz · Natural Radiant Longwear Foundation

    Likely close Swatch reads about the same · listed cool

  19. Fenty Beauty

    250 · Pro Filt'r Soft Matte Longwear Foundation

    Likely close Swatch reads about the same

  20. Estée Lauder

    4W1 Honey Bronze · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads about the same · listed warm

  21. Sephora Collection

    35 N · Best Skin Ever Liquid Foundation

    Likely close Swatch reads about the same · listed neutral

  22. Gucci

    340N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed neutral

  23. e.l.f. Cosmetics

    33 Medium Warm · Soft Glam Satin Foundation

    Likely close Swatch reads about the same · listed warm

  24. Maybelline

    Toffee · Fit Me Dewy + Smooth Foundation

    Likely close Swatch reads about the same

  25. Revlon

    410 Toast · ColorStay Full Cover Foundation

    Likely close Swatch reads about the same

  26. Juvia's Place

    400 Ethiopia · I Am Magic Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  27. Urban Decay

    70WO · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads about the same · listed warm

  28. Tarte

    44S Tan Sand · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed warm

  29. Guerlain

    05C · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  30. It Cosmetics

    42 Tan Neutral · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed neutral

  31. CoverGirl

    M10 Golden Natural · TruBlend Matte Made Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  32. Au Naturale

    Lucia · Zero Gravity C2P Foundation

    Likely close Swatch reads about the same · listed olive

  33. Morphe

    F2.80 Warm · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  34. Dermablend

    50C Honey Beige · Cover Creme Full Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  35. Dose Of Colors

    122 Medium Tan · Meet Your Hue Foundation

    Likely close Swatch reads about the same · listed warm

  36. Armani Beauty

    8.75 · Neo Nude Foundation

    Likely close Swatch reads about the same · listed warm

  37. Huda Beauty

    440G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed warm

  38. UOMA Beauty

    T1W Bronze Venus · Say What?! Foundation

    Likely close Swatch reads about the same · listed warm

  39. KVD Vegan Beauty

    042 Medium · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads about the same · listed warm

  40. Wet n Wild

    Classic Beige · PhotoFocus Stick Foundation

    Likely close Swatch reads warmer

Closest shade in the other 66 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Lock-It Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.