ZOEVA

070N Bright in other brands

Authentik Skin Natural Luminous Foundation · Liquid and cream

Depth: Lighter than 75% of the shades in our data
Undertone: Listed as neutral-warm from its retail listing
Swatch: Reads in between warm and cool #e8ba91
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is MAC C4.5 in Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control (likely close). In all, 242 ranges have a likely-close shade and 102 brands have one worth trying.

Closest shade in each brand

The 40 closest of 102 brands. The other 62 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

MAC

C4.5 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed warm
NARS

M1 Punjab · Natural Radiant Longwear Foundation

Likely close Swatch reads about the same · listed warm
L'Oréal

440 - Natural Rose · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

Likely close Swatch reads about the same
Ulta Beauty

Medium Cool · Velvet Matte Longwear Foundation

Likely close Swatch reads about the same · listed cool
Laura Mercier

Golden · Flawless Fusion Ultra-Longwear Foundation

Likely close Swatch reads about the same · listed warm
Urban Decay

10WY · Stay Naked Weightless Liquid Foundation

Likely close Swatch reads about the same · listed warm
Rare Beauty

200C · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed cool
Revlon

310 Warm Golden · ColorStay Full Cover Foundation

Likely close Swatch reads about the same · listed warm
Milani

Natural Beige · Screen Queen Foundation

Likely close Swatch reads about the same
Clinique

WN 12 Meringue · Beyond Perfecting Foundation + Concealer

Likely close Swatch reads about the same · listed neutral-warm
Milk Makeup

Light Sand · Flex Foundation Stick

Likely close Swatch reads about the same · listed warm
Pacifica

32WL Warm Light · Alight Clean Foundation

Likely close Swatch reads about the same · listed warm
Cover FX

G30 · Pressed Mineral Foundation

Likely close Swatch reads about the same · listed warm
UOMA Beauty

T3W Fair Lady · Say What?! Foundation

Likely close Swatch reads about the same · listed warm
Armani Beauty

2 · Designer Lift Smoothing Firming Full Coverage Foundation with SPF 20

Likely close Swatch reads about the same · listed neutral-cool
Lancôme

260 Bisque N · Teint Idole Ultra Longwear Foundation Stick SPF 21

Likely close Swatch reads about the same
surratt beauty

4 Surreal Skin · Surreal Skin Foundation Wand

Likely close Swatch reads about the same · listed warm
Kevyn Aucoin

05 Light EF · Foundation Balm

Likely close Swatch reads about the same
bareMinerals

5.5 Bamboo · Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25

Likely close Swatch reads about the same · listed warm
Morphe

Hint of Almond · Morphe 2 Hint Hint Skin Tint

Likely close Swatch reads about the same · listed neutral
Benefit Cosmetics

Shade 4 · Hello Happy Air Stick Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
Maybelline

Fair Ivory · Fit Me Dewy + Smooth Foundation

Likely close Swatch reads about the same
Makeup Revolution

F5.5 · Conceal & Define Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
It Cosmetics

Medium Tan · Celebration Foundation Illumination

Likely close Swatch reads about the same · listed warm
Charlotte Tilbury

5 COOL · Airbrush Flawless Foundation

Likely close Swatch reads about the same · listed cool
jane iredale

Honey Bronze · PurePressed Base Mineral Foundation Refill

Likely close Swatch reads about the same · listed cool
Haus Labs

120 Light · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads about the same · listed warm
Catrice

002 Neutral Ivory · True Skin Hydrating Foundation

Likely close Swatch reads about the same · listed neutral
Kosas

Light Neutral Warm 130 · Revealer Skin-Improving Foundation SPF 25

Likely close Swatch reads about the same · listed warm
Fenty Beauty

220 · Pro Filt'r Hydrating Longwear Foundation

Likely close Swatch reads about the same · listed warm
Wet n Wild

Soft Ivory · PhotoFocus Liquid Foundation

Likely close Swatch reads about the same
PÜR

Golden Medium · 4-In-1 Foundation Stick

Likely close Swatch reads about the same · listed warm
Smashbox

0.2 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

Likely close Swatch reads about the same · listed warm
Dose Of Colors

114 Light · Meet Your Hue Foundation

Likely close Swatch reads about the same · listed warm
Dermablend

30W Bisque · Smooth Liquid Camo Foundation

Likely close Swatch reads about the same · listed warm
L.A. Girl

Bisque · Pro.Matte Foundation

Likely close Swatch reads about the same
Shiseido

220 Linen · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

Likely close Swatch reads about the same · listed neutral
Exa

450 Emily · High Fidelity Foundation

Likely close Swatch reads about the same · listed olive
Bobbi Brown

Neutral Golden · Skin Long-Wear Fluid Powder Foundation SPF 20

Likely close Swatch reads about the same · listed neutral-warm
beautyblender

3.25 Neutral · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed neutral

Closest shade in the other 62 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Authentik Skin Natural Luminous Foundation

060N Brave (lighter)
080W Brilliant (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.