Ulta Beauty

Fair to Light Cool in other brands

Effortless Effect Foundation · Liquid and cream

Depth: Lighter than 67% of the shades in our data
Undertone: Listed as cool from its name
Swatch: Reads warmer than most shades this deep #d7b48e
Data: Retailer swatch, January 2021 (how we collect it)

Listed as cool, but its swatch reads warmer than most shades this deep. Retailer swatches don't always show undertone well, so give the listed undertone more weight.

The closest shade in another brand is Ulta Beauty Fair To Light Warm in Youthful Glow Foundation Serum Drops (likely close). In all, 199 ranges have a likely-close shade and 103 brands have one worth trying.

Closest shade in each brand

The 40 closest of 103 brands. The other 63 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Ulta Beauty

Fair To Light Warm · Youthful Glow Foundation Serum Drops

Likely close Swatch reads about the same · listed warm
NYX Professional Makeup

Nude · Total Control Pro Drop Foundation

Likely close Swatch reads about the same
Revlon

210 Crème Brulee · ColorStay Light Cover Liquid Foundation

Likely close Swatch reads about the same
ColourPop

80W Medium · Pretty Fresh Foundation

Likely close Swatch reads about the same · listed warm
Guerlain

04W · L'Essentiel Natural Longwear Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Armani Beauty

6 · Neo Nude Foundation

Likely close Swatch reads about the same · listed olive
Catrice

008 Fair Beige · HD Liquid Coverage Foundation

Likely close Swatch reads about the same
Il Makiage

212-66020 20 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads about the same · listed neutral
Exa

350 KB · High Fidelity Foundation

Likely close Swatch reads about the same · listed warm
Make Up For Ever

Y375 · Matte Velvet Skin Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Too Faced

Light Beige · Born This Way Pressed Powder Foundation

Likely close Swatch reads about the same · listed neutral
CoverGirl

M80 Caramel Beige · TruBlend Matte Made Liquid Foundation

Likely close Swatch reads about the same
Cover FX

2 N Light · Custom Cover Drops

Likely close Swatch reads about the same · listed neutral
MAC

NC15 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed warm
Urban Decay

20NN · Stay Naked Weightless Liquid Foundation

Likely close Swatch reads about the same · listed neutral
Milani

Warm Bisque · Screen Queen Foundation

Likely close Swatch reads about the same · listed warm
Beauty Bakerie

337 Warm · InstaBake Aqua Glass Foundation

Likely close Swatch reads about the same · listed warm
Benefit Cosmetics

5 Shade Medium Neutral Warm · Hello Happy Velvet Powder Foundation

Likely close Swatch reads about the same · listed neutral-warm
PÜR

MG3 Bisque · 4-in-1 Pressed Mineral Powder Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Hourglass

Ivory · Immaculate Liquid Powder Foundation

Likely close Swatch reads about the same · listed warm
Natasha Denona

30 LMW · Face Glow Foundation

Likely close Swatch reads about the same · listed warm
e.l.f. Cosmetics

Vanilla · Flawless Finish Foundation

Likely close Swatch reads about the same · listed warm
Au Naturale

Biscay · Zero Gravity C2P Foundation

Likely close Swatch reads about the same · listed neutral-cool
Makeup Revolution

F7 · Fast Base Stick Foundation

Likely close Swatch reads about the same · listed warm
Tom Ford

5.6 Ivory Beige · Traceless Soft Matte Foundation

Likely close Swatch reads about the same · listed neutral
Anastasia Beverly Hills

250C · Luminous Foundation

Likely close Swatch reads about the same · listed neutral
Givenchy

Y210 · Teint Couture Everwear 24H Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Elcie Cosmetics

Cameo · Micro Silque Foundation

Likely close Swatch reads about the same · listed neutral
bareMinerals

06 Ginger · COMPLEXION RESCUE Hydrating Foundation Stick with Mineral SPF 25

Likely close Swatch reads about the same · listed warm
Huda Beauty

150G Crème Brulée · #FauxFilter Full Coverage Matte Foundation

Likely close Swatch reads about the same · listed warm
Estée Lauder

2N1 Desert Beige · Double Wear Maximum Cover Camouflage Makeup for Face and Body SPF 15

Likely close Swatch reads about the same · listed neutral
Burt's Bees

Linen Beige · Goodness Glows Liquid Foundation

Likely close Swatch reads about the same · listed warm
Morphe

F2.20 Neutral · Fluidity Full-Coverage Foundation

Likely close Swatch reads about the same · listed neutral
NARS

M1.5 Vallauris · Light Reflecting Advanced Skincare Foundation

Likely close Swatch reads about the same · listed cool
Fenty Beauty

175 · Pro Filt'r Soft Matte Longwear Foundation

Likely close Swatch reads about the same
It Cosmetics

Fair · CC+ Cream Oil-Free Matte with SPF 40

Likely close Swatch reads about the same · listed warm
Lancôme

110 Ivoire C · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

Likely close Swatch reads about the same
Laura Mercier

4C1 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

Likely close Swatch reads about the same · listed olive
Bobbi Brown

Natural · Skin Long-Wear Weightless Foundation SPF 15

Likely close Swatch reads about the same · listed neutral
Tarte

35G Medium Golden · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed warm

Closest shade in the other 63 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Effortless Effect Foundation

Medium Olive (lighter)
Light to Medium Neutral (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.