Foundation Shades

Ulta Beauty

Deep in other brands

Moisturizing Foundation Stick · Stick

Depth
Lighter than 15% of the shades in our data
Undertone
Not listed
Swatch
Reads cooler than most shades this deep #9b614a
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Haus Labs 400 Medium Deep in Triclone Skin Tech Medium Coverage Foundation (likely close). In all, 94 ranges have a likely-close shade and 100 brands have one worth trying.

Closest shade in each brand

The 40 closest of 100 brands. The other 60 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Haus Labs

    400 Medium Deep · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  2. KVD Vegan Beauty

    215 Rich Deep · Lock-It Powder Foundation

    Likely close Swatch reads about the same

  3. Cover FX

    N100 · Power Play Foundation

    Likely close Swatch reads about the same · listed neutral

  4. florence by mills

    D180 · Like a Light Skin Tint

    Likely close Swatch reads about the same · listed warm

  5. rms beauty

    99 · "Un" Cover-Up Cream Foundation

    Likely close Swatch reads about the same

  6. bareMinerals

    25 Golden Dark · Matte Loose Powder Mineral Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  7. Bobbi Brown

    Warm Walnut · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  8. Yves Saint Laurent

    B90 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed warm

  9. Too Faced

    Cocoa · Peach Perfect Comfort Matte Foundation – Peaches and Cream Collection

    Likely close Swatch reads about the same · listed neutral

  10. Ulta Beauty

    Dark Cool · Velvet Matte Longwear Foundation

    Likely close Swatch reads about the same · listed cool

  11. L'Oréal

    Deep Amber · Infallible 24HR Fresh Wear Foundation In A Powder

    Likely close Swatch reads about the same

  12. Origins

    720 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads about the same · listed warm

  13. Au Naturale

    Mumbai · Zero Gravity C2P Foundation

    Likely close Swatch reads warmer · listed warm

  14. Il Makiage

    212-66170 170 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed cool

  15. NARS

    Manaus · Soft Matte Complete Foundation

    Likely close Swatch reads about the same · listed cool

  16. NYX Professional Makeup

    Warm Carmel · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads warmer · listed warm

  17. Armani Beauty

    14 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Likely close Swatch reads warmer · listed olive

  18. Laura Mercier

    20 · Smooth Finish Foundation Powder

    Likely close Swatch reads warmer · listed cool

  19. Kosas

    08 Tone · Tinted Face Oil Foundation

    Likely close Swatch reads about the same · listed warm

  20. Tarte

    Deep · BB Tinted Treatment 12-Hour Primer Broad Spectrum SPF 30 Sunscreen

    Likely close Swatch reads about the same

  21. Pat McGrath Labs

    30 Deep · Sublime Perfection Foundation

    Likely close Swatch reads warmer · listed neutral-warm

  22. Lancôme

    13C · SKIN FEELS GOOD Skin Nourishing Foundation

    Likely close Swatch reads about the same · listed cool

  23. Becca Cosmetics

    4C2 Sepia · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed cool

  24. Gucci

    480C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed cool

  25. Maybelline

    365 Nutmeg · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same

  26. Tom Ford

    11.0 Dusk · Traceless Foundation Stick

    Likely close Swatch reads about the same

  27. Givenchy

    N470 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads warmer · listed neutral

  28. ILIA

    16 Pavones · Super Serum Skin Tint SPF 40 Foundation

    Likely close Swatch reads cooler · listed warm

  29. Natasha Denona

    96NR · Transformatte Pore Vanishing Matte Foundation

    Likely close Swatch reads cooler · listed neutral-cool

  30. Estée Lauder

    8N1 Expresso · Double Wear Stay In Place Matte Powder Foundation

    Likely close Swatch reads deeper · listed neutral

  31. Shiseido

    550 · Synchro Skin Self-Refreshing Foundation SPF 30

    Likely close Swatch reads cooler · listed neutral

  32. Fenty Beauty

    460 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads about the same · listed cool

  33. Milani

    Walnut · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Likely close Swatch reads warmer

  34. Rare Beauty

    450N · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  35. Morphe

    Hint of Mocha · Morphe 2 Hint Hint Skin Tint

    Likely close Swatch reads about the same · listed neutral-cool

  36. jane iredale

    M14 · Beyond Matte Liquid Foundation

    Likely close Swatch reads warmer · listed warm

  37. UOMA Beauty

    T1N Black Pearl · Say What?! Foundation

    Likely close Swatch reads deeper · listed neutral

  38. Urban Decay

    11.0 · All Nighter Liquid Full Coverage Foundation

    Likely close Swatch reads warmer · listed warm

  39. Milk Makeup

    Mocha · Blur Liquid Matte Foundation

    Likely close Swatch reads cooler · listed neutral

  40. J.Cat Beauty

    Espresso · Aquasurance Compact Foundation

    Likely close Swatch reads deeper

Closest shade in the other 60 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Moisturizing Foundation Stick

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.