Wet n Wild

Cocoa in other brands

PhotoFocus Liquid Foundation · Liquid and cream

Depth: Lighter than 19% of the shades in our data
Undertone: Not listed
Swatch: Reads in between warm and cool #a76941
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is surratt beauty 13 Surreal Skin in Surreal Skin Foundation Wand (likely close). In all, 156 ranges have a likely-close shade and 100 brands have one worth trying.

Closest shade in each brand

The 40 closest of 100 brands. The other 60 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

surratt beauty

13 Surreal Skin · Surreal Skin Foundation Wand

Likely close Swatch reads about the same · listed warm
NYX Professional Makeup

Almond · Born To Glow Naturally Radiant Foundation

Likely close Swatch reads about the same · listed cool
It Cosmetics

Deep · Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+

Likely close Swatch reads about the same
Morphe

F4.10 Warm · Fluidity Full-Coverage Foundation

Likely close Swatch reads about the same · listed warm
ColourPop

185W Deep Dark · Pretty Fresh Foundation

Likely close Swatch reads about the same · listed warm
bareMinerals

29 Neutral Deep · ORIGINAL Liquid Mineral Foundation Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed neutral
Natasha Denona

NY12 - Dark Neutral Yellow · Hy-Glam Serum Foundation

Likely close Swatch reads about the same · listed neutral-warm
KVD Vegan Beauty

185 Tan Deep · Lock-It Powder Foundation Refills

Likely close Swatch reads about the same
Fenty Beauty

390 · Pro Filt'r Soft Matte Longwear Foundation

Likely close Swatch reads about the same
Tarte

37S Medium-Tan Sand · Amazonian Clay Full Coverage Foundation SPF 15

Likely close Swatch reads about the same · listed warm
NARS

MD5.5 Alexandria · Natural Radiant Longwear Foundation

Likely close Swatch reads about the same · listed neutral
Maybelline

356 Warm Coconut · Fit Me Matte + Poreless Liquid Foundation

Likely close Swatch reads about the same · listed warm
Benefit Cosmetics

Shade 10 · Hello Happy Air Stick Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Lancôme

500 Suede W · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

Likely close Swatch reads about the same
Becca Cosmetics

4W2 Bamboo · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed warm
Milani

Nutmeg · Conceal + Perfect 2-in-1 Foundation + Concealer

Likely close Swatch reads about the same
Pat McGrath Labs

24 Medium Deep · Sublime Perfection Foundation

Likely close Swatch reads about the same · listed cool
Clinique

Medium Deep · Acne Solutions BB Cream SPF 40

Likely close Swatch reads about the same
Bobbi Brown

Golden Almond · Skin Long-Wear Weightless Foundation SPF 15

Likely close Swatch reads about the same · listed warm
UOMA Beauty

T3W Brown Sugar · Say What?! Foundation

Likely close Swatch reads about the same · listed warm
Makeup Revolution

F12.2 · Conceal & Define Full Coverage Foundation

Likely close Swatch reads about the same · listed olive
Rare Beauty

440C · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed neutral-cool
Urban Decay

70 · Hydromaniac Glowy Tinted Hydrator Foundation

Likely close Swatch reads about the same · listed warm
Laura Mercier

Nutmeg · Flawless Fusion Ultra-Longwear Foundation

Likely close Swatch reads about the same · listed cool
Too Faced

Honey · Born This Way Matte 24 Hour Foundation

Likely close Swatch reads about the same · listed neutral
Smith & Cult

420 Cool · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads about the same · listed cool
Make Up For Ever

Y505 · Ultra HD Invisible Cover Stick Foundation

Likely close Swatch reads about the same · listed warm
J.Cat Beauty

Caramel · Aquasurance Compact Foundation

Likely close Swatch reads about the same
Cover FX

G100 · Power Play Foundation

Likely close Swatch reads about the same · listed warm
MAC

NC46 · Pro Longwear Nourishing Waterproof Foundation

Likely close Swatch reads about the same · listed neutral
Elcie Cosmetics

Butterscotch · Micro Silque Foundation

Likely close Swatch reads about the same · listed warm
PÜR

DG5 Hazelnut · 4-in-1 Pressed Mineral Powder Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Milk Makeup

Cinnamon · Blur Liquid Matte Foundation

Likely close Swatch reads cooler · listed olive
ILIA

15 Porto Covo · Super Serum Skin Tint SPF 40 Foundation

Likely close Swatch reads about the same · listed neutral
Dermablend

50C Honey Beige · Smooth Liquid Camo Foundation

Likely close Swatch reads about the same · listed cool
Estée Lauder

6W1 Sandalwood · Double Wear Light Soft Matte Hydra Makeup

Likely close Swatch reads about the same · listed warm
Kosas

Medium Deep Warm 350 · Revealer Skin-Improving Foundation SPF 25

Likely close Swatch reads about the same · listed warm
Lorac

22 · PRO Soft Focus Longwear Foundation

Likely close Swatch reads about the same · listed warm
Armani Beauty

11.75 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

Likely close Swatch reads warmer · listed cool
Gucci

440O · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed olive

Closest shade in the other 60 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in PhotoFocus Liquid Foundation

Toffee (lighter)
Mocha (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.