Foundation Shades

Juvia's Place

300 Gabon in other brands

I Am Magic Foundation · Liquid and cream

Depth
Lighter than 12% of the shades in our data
Undertone
Listed as neutral-warm from its retail listing
Swatch
Reads cooler than most shades this deep #9d5637
Data
Retailer swatch, January 2021 (how we collect it)

Listed as neutral-warm, but its swatch reads cooler than most shades this deep. Retailer swatches don't always show undertone well, so give the listed undertone more weight.

The closest shade in another brand is Ulta Beauty Deep Cool in Moisturizing Foundation Stick (likely close). In all, 84 ranges have a likely-close shade and 91 brands have one worth trying.

Closest shade in each brand

The 40 closest of 91 brands. The other 51 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Ulta Beauty

    Deep Cool · Moisturizing Foundation Stick

    Likely close Swatch reads about the same · listed cool

  2. PÜR

    DP6 Deep · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

  3. Yves Saint Laurent

    B90 · Touche Eclat All-In-One Glow Foundation

    Likely close Swatch reads about the same · listed neutral

  4. Morphe

    Hint of Mocha · Morphe 2 Hint Hint Skin Tint

    Likely close Swatch reads about the same · listed neutral-cool

  5. Dior

    070 Dark Brown · Diorskin Forever Undercover Foundation

    Likely close Swatch reads about the same · listed neutral

  6. bareMinerals

    5N Warm Deep 5 · Blemish Rescue Salicylic Acid Loose Powder Foundation

    Likely close Swatch reads about the same · listed warm

  7. Too Faced

    Chestnut · Born This Way Undetectable Medium-to-Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  8. KVD Vegan Beauty

    220 Rich Deep · Lock-It Powder Foundation Refills

    Likely close Swatch reads about the same

  9. Smashbox

    4.25 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads about the same · listed warm

  10. MAC

    NW47 · Studio Fix Soft Matte Foundation Stick

    Likely close Swatch reads about the same · listed neutral

  11. L'Oréal

    Chestnut · Age Perfect Radiant Serum Foundation

    Likely close Swatch reads about the same

  12. Urban Decay

    11.0 · All Nighter Liquid Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  13. Estée Lauder

    8N1 Expresso · Double Wear Stay In Place Matte Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  14. Becca Cosmetics

    5W2 Maple · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

  15. Laura Mercier

    6W1 · Tinted Moisturizer Broad Spectrum SPF 20 - Oil Free

    Likely close Swatch reads about the same · listed neutral-warm

  16. Maybelline

    365 Nutmeg · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same

  17. It Cosmetics

    Rich Honey · Bye Bye Foundation Full Coverage Moisturizer with SPF 50+

    Likely close Swatch reads about the same · listed warm

  18. J.Cat Beauty

    Espresso · Aquasurance Compact Foundation

    Likely close Swatch reads about the same

  19. Catrice

    080 Neutral Pecan · True Skin Hydrating Foundation

    Likely close Swatch reads about the same · listed neutral

  20. Gucci

    480C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed cool

  21. Pat McGrath Labs

    31 Deep · Sublime Perfection Foundation

    Likely close Swatch reads warmer · listed neutral

  22. Haus Labs

    460 Medium Deep · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  23. Il Makiage

    212-66170 170 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed cool

  24. UOMA Beauty

    T1C Black Pearl · Say What?! Foundation

    Likely close Swatch reads warmer · listed cool

  25. Kosas

    Medium Deep Neutral Warm 340 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads warmer · listed warm

  26. Rare Beauty

    450N · Liquid Touch Weightless Foundation

    Likely close Swatch reads lighter · listed neutral-warm

  27. Revlon

    420 Mahogany · ColorStay Full Cover Foundation

    Likely close Swatch reads warmer

  28. Juice Beauty

    29 Deep · PHYTO-PIGMENTS Flawless Serum Foundation

    Likely close Swatch reads about the same · listed warm

  29. Clinique

    WN 122 Clove · Even Better Refresh Hydrating and Repairing Foundation

    Likely close Swatch reads warmer · listed neutral-warm

  30. Milani

    Chestnut · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads warmer

  31. Au Naturale

    Mumbai · Zero Gravity C2P Foundation

    Likely close Swatch reads about the same · listed warm

  32. Dermablend

    75W Golden Brown · Cover Creme Full Coverage Foundation

    Likely close Swatch reads warmer · listed warm

  33. Bobbi Brown

    Cool Walnut · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

  34. e.l.f. Cosmetics

    50 Deep Warm · Soft Glam Satin Foundation

    Likely close Swatch reads warmer · listed warm

  35. NARS

    D4 Namibia · Sheer Glow Foundation

    Likely close Swatch reads warmer · listed warm

  36. jane iredale

    M15 · Beyond Matte Liquid Foundation

    Likely close Swatch reads cooler

  37. Marc Jacobs Beauty

    84 Cocoa Medium · Re(marc)able Full Cover Foundation Concentrate

    Likely close Swatch reads warmer · listed cool

  38. Charlotte Tilbury

    14 COOL · Airbrush Flawless Foundation

    Likely close Swatch reads deeper · listed cool

  39. Fenty Beauty

    420 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads warmer · listed warm

  40. Cover FX

    P120 · Pressed Mineral Foundation

    Likely close Swatch reads about the same · listed neutral

Closest shade in the other 51 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in I Am Magic Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.