Foundation Shades

Ulta Beauty

Dark Cool in other brands

Velvet Matte Longwear Foundation · Liquid and cream

Depth
Lighter than 15% of the shades in our data
Undertone
Listed as cool from its name
Swatch
Reads cooler than most shades this deep #a05d44
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is bareMinerals 25 Golden Dark in Matte Loose Powder Mineral Foundation SPF 15 (likely close). In all, 77 ranges have a likely-close shade and 99 brands have one worth trying.

Closest shade in each brand

The 40 closest of 99 brands. The other 59 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. bareMinerals

    25 Golden Dark · Matte Loose Powder Mineral Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  2. KVD Vegan Beauty

    215 Rich Deep · Lock-It Powder Foundation

    Likely close Swatch reads about the same

  3. Ulta Beauty

    Dark Neutral · Moisturizing Foundation Stick

    Likely close Swatch reads about the same · listed neutral

  4. Too Faced

    Mocha · Born This Way Undetectable Medium-to-Full Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  5. Morphe

    Hint of Mocha · Morphe 2 Hint Hint Skin Tint

    Likely close Swatch reads about the same · listed neutral-cool

  6. J.Cat Beauty

    Royal Bonbon · Skinsurance Max Coverage Silky Foundation

    Likely close Swatch reads about the same

  7. Yves Saint Laurent

    B90 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed warm

  8. Estée Lauder

    6C1 Rich Cocoa · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads about the same · listed cool

  9. L'Oréal

    Deep Amber · Infallible 24HR Fresh Wear Foundation In A Powder

    Likely close Swatch reads about the same

  10. Rare Beauty

    450N · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  11. Bobbi Brown

    Warm Walnut · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  12. Cover FX

    N100 · Power Play Foundation

    Likely close Swatch reads about the same · listed neutral

  13. Maybelline

    365 Nutmeg · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same

  14. Tom Ford

    11.0 Dusk · Traceless Foundation Stick

    Likely close Swatch reads about the same

  15. NARS

    D4.5 Timaru · Light Reflecting Advanced Skincare Foundation

    Likely close Swatch reads about the same · listed neutral

  16. Laura Mercier

    6W1 · Tinted Moisturizer Broad Spectrum SPF 20 - Oil Free

    Likely close Swatch reads warmer · listed neutral-warm

  17. Il Makiage

    212-66170 170 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads warmer · listed cool

  18. Haus Labs

    400 Medium Deep · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  19. Dior

    070 Dark Brown · Diorskin Forever Undercover Foundation

    Likely close Swatch reads about the same · listed neutral

  20. Au Naturale

    Mumbai · Zero Gravity C2P Foundation

    Likely close Swatch reads warmer · listed warm

  21. Gucci

    480C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed cool

  22. Becca Cosmetics

    4C2 Sepia · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads warmer · listed cool

  23. Urban Decay

    11.0 · All Nighter Liquid Full Coverage Foundation

    Likely close Swatch reads warmer · listed warm

  24. rms beauty

    99 · "Un" Cover-Up Cream Foundation

    Likely close Swatch reads about the same

  25. florence by mills

    D180 · Like a Light Skin Tint

    Likely close Swatch reads warmer · listed warm

  26. Juvia's Place

    300 Gabon · I Am Magic Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  27. Lancôme

    13C · SKIN FEELS GOOD Skin Nourishing Foundation

    Likely close Swatch reads warmer · listed cool

  28. Pat McGrath Labs

    30 Deep · Sublime Perfection Foundation

    Likely close Swatch reads warmer · listed neutral-warm

  29. PÜR

    DP6 Deep · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

  30. Tarte

    Deep · BB Tinted Treatment 12-Hour Primer Broad Spectrum SPF 30 Sunscreen

    Likely close Swatch reads warmer

  31. jane iredale

    M15 · Beyond Matte Liquid Foundation

    Likely close Swatch reads deeper

  32. Smashbox

    4.2 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads about the same · listed neutral

  33. Armani Beauty

    13.5 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Likely close Swatch reads warmer · listed warm

  34. UOMA Beauty

    T1N Black Pearl · Say What?! Foundation

    Likely close Swatch reads warmer · listed neutral

  35. ILIA

    16 Pavones · Super Serum Skin Tint SPF 40 Foundation

    Likely close Swatch reads cooler · listed warm

  36. Shiseido

    550 · Synchro Skin Self-Refreshing Foundation SPF 30

    Likely close Swatch reads cooler · listed neutral

  37. MAC

    NW47 · Studio Fix Soft Matte Foundation Stick

    Likely close Swatch reads warmer · listed neutral

  38. Makeup Revolution

    F16 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  39. Clinique

    WN 122 Clove · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    Likely close Swatch reads warmer

  40. NYX Professional Makeup

    Warm Carmel · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads warmer · listed warm

Closest shade in the other 59 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Velvet Matte Longwear Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.