Origins
720 in other brands
Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation · Liquid and cream
- Depth
- Lighter than 16% of the shades in our data
- Undertone
- Listed as warm from its retail listing
- Swatch
- Reads cooler than most shades this deep #986651
- Data
- Retailer swatch, January 2021 (how we collect it)
Listed as warm, but its swatch reads cooler than most shades this deep. Retailer swatches don't always show undertone well, so give the listed undertone more weight.
The closest shade in another brand is jane iredale Cocoa in PurePressed Base Mineral Foundation Refill (likely close). In all, 94 ranges have a likely-close shade and 98 brands have one worth trying.
Closest shade in each brand
The 40 closest of 98 brands. The other 58 brands are listed below.
One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.
-
jane iredale
Cocoa · PurePressed Base Mineral Foundation Refill
Likely close Swatch reads about the same · listed neutral
-
florence by mills
D170 · Like a Light Skin Tint
Likely close Swatch reads about the same · listed warm
-
Bobbi Brown
Walnut · Skin Long-Wear Fluid Powder Foundation SPF 20
Likely close Swatch reads about the same · listed cool
-
Fenty Beauty
460 · Pro Filt'r Hydrating Longwear Foundation
Likely close Swatch reads about the same · listed cool
-
Haus Labs
400 Medium Deep · Triclone Skin Tech Medium Coverage Foundation
Likely close Swatch reads about the same · listed cool
-
ColourPop
200N Deep Dark · Pretty Fresh Foundation
Likely close Swatch reads about the same · listed neutral
-
Too Faced
Cocoa · Born This Way Pressed Powder Foundation
Likely close Swatch reads about the same · listed neutral
-
bareMinerals
27 Warm Deep · Matte Loose Powder Mineral Foundation SPF 15
Likely close Swatch reads about the same · listed warm
-
Givenchy
N470 · Teint Couture Everwear 24H Foundation SPF 20
Likely close Swatch reads about the same · listed neutral
-
NYX Professional Makeup
Warm Carmel · Born To Glow Naturally Radiant Foundation
Likely close Swatch reads warmer · listed warm
-
Tarte
Rich · BB Tinted Treatment 12-Hour Primer Broad Spectrum SPF 30 Sunscreen
Likely close Swatch reads about the same
-
Armani Beauty
14 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation
Likely close Swatch reads warmer · listed olive
-
Kevyn Aucoin
16 Deep EF · The Etherealist Foundation
Likely close Swatch reads about the same · listed warm
-
Natasha Denona
96NR · Transformatte Pore Vanishing Matte Foundation
Likely close Swatch reads cooler · listed neutral-cool
-
Make Up For Ever
R530 · Ultra HD Invisible Cover Stick Foundation
Likely close Swatch reads about the same · listed cool
-
KVD Vegan Beauty
215 Rich Deep · Lock-It Powder Foundation Refills
Likely close Swatch reads about the same
-
Tom Ford
11.5 Warm Nutmeg · Traceless Soft Matte Foundation
Likely close Swatch reads warmer · listed warm
-
Milani
Walnut · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation
Likely close Swatch reads warmer
-
L'Oréal
113 Brown Suede · Infallible Pro-Matte Liquid Longwear Foundation
Likely close Swatch reads warmer
-
Hourglass
Chestnut · Immaculate Liquid Powder Foundation
Likely close Swatch reads warmer · listed warm
-
ILIA
16 Pavones · Super Serum Skin Tint SPF 40 Foundation
Likely close Swatch reads cooler · listed warm
-
Urban Decay
90WO · Stay Naked The Fix Powder Foundation
Likely close Swatch reads warmer · listed warm
-
Juice Beauty
26 Tawny · PHYTO-PIGMENTS Flawless Serum Foundation
Likely close Swatch reads warmer · listed cool
-
Yves Saint Laurent
B80 · Touche Eclat Le Teint Radiant Liquid Foundation
Likely close Swatch reads about the same · listed cool
-
Maybelline
Deep Bronze · Super Stay Longwear Liquid Foundation 30Hr Wear
Likely close Swatch reads warmer
-
Lancôme
13C · SKIN FEELS GOOD Skin Nourishing Foundation
Likely close Swatch reads about the same · listed cool
Closest shade in the other 58 brands
A to Z by brand. The 40 above are closer; open a shade to see how close it is.
- Almay 900 Cappuccino
- Anastasia Beverly Hills 350C
- Au Naturale Mumbai
- Beauty Bakerie 313 Warm
- beautyblender 4.15 Warm
- Becca Cosmetics 4C2 Sepia
- Benefit Cosmetics Shade 11
- Bite Beauty D175
- Black Up 12 HC
- BLK/OPL Toasted Chesnut
- boscia La Jolla
- Burt's Bees Chestnut
- Catrice 080 Caramel Beige
- COOLA Medium/Dark
- Dermablend 72N
- Dose Of Colors 128 Medium Tan
- Dr. Jart+ Deep
- e.l.f. Cosmetics Sienna
- Elcie Cosmetics Warm Ivory
- Essence 130 Cool Ochre
- Estée Lauder 8N1 Expresso
- Gucci 430C
- Guerlain 06W
- Huda Beauty 550R
- Hynt Beauty Rich Chestnut
- Il Makiage 212-66165 165
- It Cosmetics 53 Rich Neutral
- J.Cat Beauty Espresso
- Josie Maran RG80 Magical
- Jouer Cosmetics Carob
- Juvia's Place 300 Gabon
- KIKO Milano Cocoa
- L.A. Girl Café
- La Mer 420 Terra
- Lawless Heat
- Lorac 21
- MAC NW58
- Makeup Revolution F12.7
- Marc Jacobs Beauty 84 Cocoa Medium
- Morphe F3.110 Neutral
- Nudestix 10 Deep
- Ofra Cosmetics 8
- Pacifica 06WD Warm Deep
- Pat McGrath Labs 30 Deep
- Perricone MD Tan
- Physicians Formula DpC1
- Pretty Vulgar Skin Candy
- PÜR DN7 Cocoa
- Rare Beauty 470C
- Revlon 420 Mahogany
- Sephora Collection 35
- Shiseido 550
- Smashbox 4.2
- Smith & Cult 420 Cool
- surratt beauty 12 Surreal Skin
- UOMA Beauty T1N Black Pearl
- Wander Beauty Rich Deep
- Wet n Wild Cocoa
Filter every range in the shade finder
Next to it in Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation
Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.