Foundation Shades

Black Up

12 HC in other brands

Full Coverage Cream Foundation · Liquid and cream

Depth
Lighter than 15% of the shades in our data
Undertone
Listed as cool from its retail listing
Swatch
Reads cooler than most shades this deep #935f53
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Dior 9 Neutral in BACKSTAGE Face & Body Foundation (likely close). In all, 38 ranges have a likely-close shade and 93 brands have one worth trying.

Closest shade in each brand

The 40 closest of 93 brands. The other 53 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Dior

    9 Neutral · BACKSTAGE Face & Body Foundation

    Likely close Swatch reads about the same · listed neutral

  2. Milk Makeup

    Cocoa · Flex Foundation Stick

    Likely close Swatch reads about the same · listed neutral

  3. Make Up For Ever

    Y535 · Ultra HD Invisible Cover Stick Foundation

    Likely close Swatch reads about the same · listed warm

  4. Shiseido

    550 · Synchro Skin Self-Refreshing Foundation SPF 30

    Likely close Swatch reads about the same · listed neutral

  5. Natasha Denona

    96NR · Transformatte Pore Vanishing Matte Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  6. ColourPop

    205N Deep Dark · Pretty Fresh Foundation

    Likely close Swatch reads warmer · listed neutral

  7. Givenchy

    W430 · Teint Couture City Balm Radiant Perfecting Skin Tint SPF 25

    Likely close Swatch reads warmer · listed warm

  8. Josie Maran

    RG85 Unstoppable · Vibrancy Argan Oil Foundation Fluid

    Likely close Swatch reads about the same · listed neutral-cool

  9. rms beauty

    111 · "Un" Cover-Up Cream Foundation

    Likely close Swatch reads about the same

  10. Armani Beauty

    13.5 · Power Fabric Longwear High Cover Foundation SPF 25

    Likely close Swatch reads about the same · listed cool

  11. Au Naturale

    Cali · Zero Gravity C2P Foundation

    Likely close Swatch reads about the same · listed warm

  12. Cover FX

    P120 · Power Play Foundation

    Likely close Swatch reads cooler · listed cool

  13. Sephora Collection

    15 Mahogany · Make No Mistake Foundation & Concealer Stick

    Likely close Swatch reads about the same · listed neutral

  14. Urban Decay

    90NN · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads warmer · listed neutral

  15. bareMinerals

    29 Neutral Deep · Matte Loose Powder Mineral Foundation SPF 15

    Likely close Swatch reads warmer · listed neutral

  16. CoverGirl

    1 Deep Cool · Full Spectrum Matte Ambition All Day Foundation

    Likely close Swatch reads about the same · listed cool

  17. Ulta Beauty

    Dark Cool · Adjustable Coverage Powder Foundation

    Likely close Swatch reads warmer · listed cool

  18. e.l.f. Cosmetics

    Sienna · Flawless Finish Foundation

    Likely close Swatch reads warmer · listed neutral-warm

  19. Kevyn Aucoin

    16 Deep EF · The Etherealist Foundation

    Likely close Swatch reads warmer · listed warm

  20. Morphe

    Hint of Truffle · Morphe 2 Hint Hint Skin Tint

    Likely close Swatch reads warmer · listed neutral-warm

  21. Bobbi Brown

    Espresso · Skin Foundation Stick

    Likely close Swatch reads warmer · listed neutral

  22. Huda Beauty

    590R · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed cool

  23. Pretty Vulgar

    Darling At Dusk · Bird's Nest Blurring Beauty Mousse CC Cream

    Likely close Swatch reads deeper and warmer

  24. ILIA

    16 Pavones · Super Serum Skin Tint SPF 40 Foundation

    Likely close Swatch reads lighter · listed warm

  25. Il Makiage

    212-88210 210 · After Party Full Coverage Foundation

    Likely close Swatch reads warmer · listed warm

  26. Kosas

    08 Tone · Tinted Face Oil Foundation

    Likely close Swatch reads much warmer · listed warm

  27. Bite Beauty

    D180 · Changemaker Supercharged Micellar Foundation

    Likely close Swatch reads lighter · listed cool

  28. Nudestix

    10 Deep · Nudies Tinted Blur Stick

    Likely close Swatch reads lighter and cooler · listed neutral

  29. Origins

    720 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads much warmer · listed warm

  30. KVD Vegan Beauty

    215 Rich Deep · Lock-It Powder Foundation Refills

    Likely close Swatch reads warmer

  31. Haus Labs

    400 Medium Deep · Triclone Skin Tech Medium Coverage Foundation

    Worth sampling Swatch reads much warmer · listed cool

  32. jane iredale

    M16 · Beyond Matte Liquid Foundation

    Worth sampling Swatch reads warmer · listed cool

  33. NARS

    Manaus · Soft Matte Complete Foundation

    Worth sampling Swatch reads much warmer · listed cool

  34. Fenty Beauty

    460 · Pro Filt'r Hydrating Longwear Foundation

    Worth sampling Swatch reads lighter and warmer · listed cool

  35. Tarte

    61H · SEA Water Foundation Broad Spectrum SPF 15

    Worth sampling Swatch reads warmer · listed warm

  36. Yves Saint Laurent

    B90 · Touche Eclat Le Teint Radiant Liquid Foundation

    Worth sampling Swatch reads warmer · listed cool

  37. Clé de Peau Beauté

    B80 Deep Beige · Radiant Fluid Foundation Matte SPF 20

    Worth sampling Swatch reads much warmer · listed cool

  38. Essence

    260 · Foundation Stick

    Worth sampling Swatch reads deeper and warmer

  39. Tom Ford

    11.7 Nutmeg · Traceless Foundation Stick

    Worth sampling Swatch reads much warmer

  40. Too Faced

    Cocoa · Born This Way Foundation

    Worth sampling Swatch reads lighter · listed neutral

Closest shade in the other 53 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.