Foundation Shades

ZOEVA

360N Original in other brands

Authentik Skin Natural Luminous Foundation · Liquid and cream

Depth
Lighter than 12% of the shades in our data
Undertone
Listed as neutral from its retail listing
Swatch
Reads cooler than most shades this deep #ad4a21
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Smith & Cult 450 Cool in Veiled Threat Weightless Micro-Blurring Foundation (likely close). In all, 12 ranges have a likely-close shade and 70 brands have one worth trying.

Closest shade in each brand

The 40 closest of 70 brands. The other 30 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Smith & Cult

    450 Cool · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed cool

  2. L'Oréal

    515 - Copper · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads about the same

  3. Lancôme

    540 Suede · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads warmer

  4. It Cosmetics

    Rich Honey · Bye Bye Foundation Full Coverage Moisturizer with SPF 50+

    Likely close Swatch reads about the same · listed warm

  5. Revlon

    500 Walnut · ColorStay Makeup For Normal/Dry Skin

    Likely close Swatch reads warmer

  6. Ulta Beauty

    Deep Cool · Velvet Matte Longwear Foundation

    Likely close Swatch reads about the same · listed cool

  7. Too Faced

    Butter Pecan · Born This Way Matte 24 Hour Foundation

    Likely close Swatch reads warmer · listed warm

  8. Smashbox

    4.25 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads about the same · listed warm

  9. Juvia's Place

    310 Burkina · I Am Magic Foundation

    Worth sampling Swatch reads warmer · listed neutral-warm

  10. MAC

    NW47 · Studio Fix Soft Matte Foundation Stick

    Worth sampling Swatch reads about the same · listed neutral

  11. Makeup Revolution

    F16 · Conceal & Define Full Coverage Foundation

    Worth sampling Swatch reads cooler · listed warm

  12. KVD Vegan Beauty

    67 Deep C · Lock-It Foundation

    Worth sampling Swatch reads warmer · listed cool

  13. PÜR

    DP6 Deep · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Worth sampling Swatch reads about the same · listed cool

  14. Wet n Wild

    Espresso · PhotoFocus Liquid Foundation

    Worth sampling Swatch reads warmer

  15. Morphe

    Hint of Nutmeg · Morphe 2 Hint Hint Skin Tint

    Worth sampling Swatch reads about the same · listed neutral

  16. Pacifica

    04CD Cool Deep · Alight Clean Foundation

    Worth sampling Swatch reads warmer · listed cool

  17. Yves Saint Laurent

    B90 · Touche Eclat All-In-One Glow Foundation

    Worth sampling Swatch reads about the same · listed neutral

  18. NARS

    D4.5 Timaru · Light Reflecting Advanced Skincare Foundation

    Worth sampling Swatch reads lighter · listed neutral

  19. Natasha Denona

    P9 - Dark Peach · Hy-Glam Serum Foundation

    Worth sampling Swatch reads lighter and warmer · listed warm

  20. Estée Lauder

    6C1 Rich Cocoa · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Worth sampling Swatch reads about the same · listed cool

  21. Rare Beauty

    460W · Liquid Touch Weightless Foundation

    Worth sampling Swatch reads warmer · listed warm

  22. bareMinerals

    5CN Medium Dark · Blemish Rescue Salicylic Acid Loose Powder Foundation

    Worth sampling Swatch reads warmer · listed neutral-cool

  23. Marc Jacobs Beauty

    84 Cocoa Medium · Re(marc)able Full Cover Foundation Concentrate

    Worth sampling Swatch reads warmer · listed cool

  24. Bobbi Brown

    Walnut · Skin Long-Wear Weightless Foundation SPF 15

    Worth sampling Swatch reads deeper · listed cool

  25. Dior

    060 Light Mocha · Diorskin Forever Undercover Foundation

    Worth sampling Swatch reads lighter · listed neutral

  26. Benefit Cosmetics

    Shade 10 Deep Warm · Hello Happy Flawless Brightening Foundation SPF 15

    Worth sampling Swatch reads deeper and warmer · listed warm

  27. e.l.f. Cosmetics

    51 Deep Cool · Soft Glam Satin Foundation

    Worth sampling Swatch reads warmer · listed cool

  28. Laura Mercier

    6W1 · Tinted Moisturizer Broad Spectrum SPF 20 - Oil Free

    Worth sampling Swatch reads about the same · listed neutral-warm

  29. Kosas

    Medium Deep Neutral Warm 340 · Revealer Skin-Improving Foundation SPF 25

    Worth sampling Swatch reads warmer · listed warm

  30. Pat McGrath Labs

    31 Deep · Sublime Perfection Foundation

    Worth sampling Swatch reads warmer · listed neutral

  31. Almay

    900 Cappuccino · Clear Complexion Make Myself Clear Makeup

    Worth sampling Swatch reads deeper and warmer

  32. Catrice

    080 Neutral Pecan · True Skin Hydrating Foundation

    Worth sampling Swatch reads warmer · listed neutral

  33. Charlotte Tilbury

    14 COOL · Airbrush Flawless Foundation

    Worth sampling Swatch reads deeper · listed cool

  34. Fenty Beauty

    440 · Pro Filt'r Soft Matte Longwear Foundation

    Worth sampling Swatch reads warmer

  35. J.Cat Beauty

    Royal Bonbon · Skinsurance Max Coverage Silky Foundation

    Worth sampling Swatch reads lighter

  36. Becca Cosmetics

    5W2 Maple · Ultimate Coverage 24 Hour Foundation

    Worth sampling Swatch reads warmer · listed warm

  37. UOMA Beauty

    T1C Black Pearl · Say What?! Foundation

    Worth sampling Swatch reads warmer · listed cool

  38. Urban Decay

    11.0 · All Nighter Liquid Full Coverage Foundation

    Worth sampling Swatch reads about the same · listed warm

  39. Maybelline

    365 Nutmeg · Fit Me Matte + Poreless Liquid Foundation

    Worth sampling Swatch reads about the same

  40. jane iredale

    M15 · Beyond Matte Liquid Foundation

    Worth sampling Swatch reads cooler

Closest shade in the other 30 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Authentik Skin Natural Luminous Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.