Ulta Beauty

Fair to Light Warm in other brands

Adjustable Coverage Foundation · Liquid and cream

Depth: Lighter than 83% of the shades in our data
Undertone: Listed as warm from its name
Swatch: Reads warmer than most shades this deep #eac69a
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is MAC C40 in Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control (likely close). In all, 186 ranges have a likely-close shade and 101 brands have one worth trying.

Closest shade in each brand

The 40 closest of 101 brands. The other 61 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

MAC

C40 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed olive
jane iredale

Warm Sienna · PurePressed Base Mineral Foundation Refill

Likely close Swatch reads about the same · listed warm
NYX Professional Makeup

Warm Beige · Stay Matte Powder Foundation

Likely close Swatch reads about the same · listed warm
Urban Decay

51NN · Stay Naked The Fix Powder Foundation

Likely close Swatch reads about the same · listed neutral
L'Oréal

Vanilla · Infallible 24HR Fresh Wear Foundation In A Powder

Likely close Swatch reads about the same
The Ordinary

2.1 P · Coverage Foundation

Likely close Swatch reads about the same · listed cool
Fenty Beauty

140 · Pro Filt'r Hydrating Longwear Foundation

Likely close Swatch reads about the same · listed warm
Dose Of Colors

111 Light · Meet Your Hue Foundation

Likely close Swatch reads about the same · listed neutral
Estée Lauder

1W0 Warm Porcelain · Double Wear Stay-in-Place Makeup

Likely close Swatch reads about the same · listed warm
Rare Beauty

190W · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed warm
Bobbi Brown

Cool Honey · Skin Long-Wear Fluid Powder Foundation SPF 20

Likely close Swatch reads about the same · listed cool
Burt's Bees

Buff · Goodness Glows Liquid Foundation

Likely close Swatch reads about the same · listed warm
Anastasia Beverly Hills

200W · Luminous Foundation

Likely close Swatch reads about the same · listed warm
Charlotte Tilbury

5 NEUTRAL · Airbrush Flawless Foundation

Likely close Swatch reads about the same · listed neutral
Benefit Cosmetics

Shade 2 · Hello Happy Air Stick Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Maybelline

Light Tan · Super Stay Longwear Liquid Foundation 30Hr Wear

Likely close Swatch reads about the same
Kevyn Aucoin

4 Light EF · Foundation Balm

Likely close Swatch reads about the same
Laura Mercier

Ivory · Flawless Lumière Radiance-Perfecting Foundation

Likely close Swatch reads about the same · listed warm
Tarte

Fair-Light Neutral · Amazonian Clay Full Coverage Airbrush Foundation

Likely close Swatch reads about the same · listed neutral
Morphe

F1.70 Neutral · Fluidity Full-Coverage Foundation

Likely close Swatch reads about the same · listed neutral
Flower Beauty

L3 Nude · Light Illusion Liquid Foundation

Likely close Swatch reads about the same
Makeup Revolution

F10.5 · Conceal & Define Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Too Faced

Vanilla · Born This Way Pressed Powder Foundation

Likely close Swatch reads about the same · listed neutral
e.l.f. Cosmetics

15 Fair Warm · Soft Glam Satin Foundation

Likely close Swatch reads about the same · listed warm
Sephora Collection

11.5 P · Best Skin Ever Liquid Foundation

Likely close Swatch reads about the same · listed cool
Lawless

Mesa · Woke Up Like This Flawless Finish Foundation

Likely close Swatch reads about the same · listed warm
Catrice

002 Porcelain Beige · HD Liquid Coverage Foundation

Likely close Swatch reads about the same
bareMinerals

13 Golden Nude · BAREPRO Longwear Powder Foundation

Likely close Swatch reads about the same · listed warm
beautyblender

2.20 Neutral/Olive · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads cooler · listed olive
NARS

L3.5 Salzburg · Light Reflecting Advanced Skincare Foundation

Likely close Swatch reads about the same · listed warm
L.A. Girl

Ivory · Pro.Matte Foundation

Likely close Swatch reads about the same
Exa

510 Carolina · High Fidelity Foundation

Likely close Swatch reads about the same · listed warm
Origins

120 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

Likely close Swatch reads about the same · listed warm
Becca Cosmetics

1W1 Shell · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed warm
Armani Beauty

3 · Neo Nude Foundation

Likely close Swatch reads cooler · listed warm
Juvia's Place

630 Capri · I Am Magic Foundation

Likely close Swatch reads cooler · listed neutral-warm
Givenchy

Y207 · Teint Couture Everwear 24H Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Wander Beauty

Light Medium · Wanderlust Powder Foundation

Likely close Swatch reads about the same · listed warm
Make Up For Ever

Y373 · Ultra HD Invisible Cover Foundation

Likely close Swatch reads about the same · listed warm
VDL

A05 Cool Tan · Perfect Lasting Foundation

Likely close Swatch reads about the same · listed cool

Closest shade in the other 61 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Adjustable Coverage Foundation

Light to Medium Cool (lighter)
Medium to Tan Warm (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.