Foundation Shades

Too Faced

Cloud in other brands

Born This Way Matte 24 Hour Foundation · Liquid and cream

Depth
Lighter than 94% of the shades in our data
Undertone
Listed as neutral-cool from its retail listing
Swatch
Reads cooler than most shades this deep #fdd1b9
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is NARS L1 Oslo in Natural Radiant Longwear Foundation (likely close). In all, 150 ranges have a likely-close shade and 100 brands have one worth trying.

Closest shade in each brand

The 40 closest of 100 brands. The other 60 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. NARS

    L1 Oslo · Natural Radiant Longwear Foundation

    Likely close Swatch reads about the same · listed cool

  2. J.Cat Beauty

    Rose Beige · Skinsurance Max Coverage Silky Foundation

    Likely close Swatch reads about the same

  3. La Mer

    110 Shell · The Soft Fluid Long Wear Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  4. KVD Vegan Beauty

    42 Light N · Lock-It Foundation

    Likely close Swatch reads about the same · listed neutral

  5. Tom Ford

    3.5 Ivory Rose · Traceless Foundation Stick

    Likely close Swatch reads about the same

  6. Cover FX

    G10 · Power Play Foundation

    Likely close Swatch reads about the same · listed warm

  7. Milani

    Ivory · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads about the same

  8. Make Up For Ever

    Y305 · Matte Velvet Skin Blurring Powder Foundation

    Likely close Swatch reads about the same · listed warm

  9. Natasha Denona

    RN2.5 - Fair Light Rosy · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed cool

  10. Makeup Revolution

    F7 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  11. Milk Makeup

    Crème · Flex Foundation Stick

    Likely close Swatch reads about the same · listed warm

  12. ILIA

    Chios · True Skin Serum Foundation

    Likely close Swatch reads about the same · listed neutral

  13. L'Oréal

    410 - Ivory · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads warmer

  14. bareMinerals

    01 Fair · BAREPRO Performance Wear Liquid Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed neutral-warm

  15. Clinique

    0.5 Breeze · Beyond Perfecting Powder Foundation + Concealer

    Likely close Swatch reads about the same · listed neutral-cool

  16. Dior

    020 Light Beige · Diorskin Forever Perfect Matte Powder Foundation

    Likely close Swatch reads about the same

  17. Dr. Dennis Gross Skincare

    Light/Medium · Instant Radiance Sun Defense Sunscreen Broad Spectrum SPF 40

    Likely close Swatch reads about the same

  18. Gucci

    110C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads warmer · listed cool

  19. Becca Cosmetics

    1C1 Alabaster · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed cool

  20. Bobbi Brown

    0 Porcelain · Skin Weightless Powder Foundation

    Likely close Swatch reads deeper · listed neutral

  21. Laura Mercier

    2 · Smooth Finish Foundation Powder

    Likely close Swatch reads warmer · listed cool

  22. Almay

    Light/Medium · Smart Shade Skintone Matching Makeup

    Likely close Swatch reads about the same

  23. Tarte

    12B fair beige · face tape foundation

    Likely close Swatch reads about the same · listed cool

  24. florence by mills

    F010 · Like a Light Skin Tint

    Likely close Swatch reads warmer · listed cool

  25. Maybelline

    122 Creamy Beige · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads deeper

  26. Too Faced

    Taffy · Peach Perfect Comfort Matte Foundation – Peaches and Cream Collection

    Likely close Swatch reads about the same · listed cool

  27. Haus Labs

    070 Fair · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads deeper · listed neutral

  28. Rare Beauty

    140C · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  29. NYX Professional Makeup

    Light Porcelain · Total Control Pro Drop Foundation

    Likely close Swatch reads cooler

  30. Smith & Cult

    130 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads deeper · listed neutral

  31. Wander Beauty

    Light Medium · Nude Illusion Liquid Foundation

    Likely close Swatch reads about the same

  32. Lancôme

    220 Versatile Buff II · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads warmer

  33. Revlon

    110 Ivory · ColorStay Makeup For Combo/Oily Skin

    Likely close Swatch reads about the same

  34. Morphe

    Hint of Pecan · Morphe 2 Hint Hint Skin Tint

    Likely close Swatch reads warmer · listed neutral-warm

  35. Huda Beauty

    315B · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads deeper · listed cool

  36. Pacifica

    36CL Cool Light · Alight Clean Foundation

    Likely close Swatch reads warmer · listed cool

  37. Charlotte Tilbury

    3 COOL · Airbrush Flawless Foundation

    Likely close Swatch reads warmer · listed cool

  38. Givenchy

    P100 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads deeper · listed cool

  39. Shiseido

    110 Alabaster · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

    Likely close Swatch reads deeper and warmer · listed neutral

  40. Sephora Collection

    4 Cotton · Matte Perfection Tinted Moisturizer

    Likely close Swatch reads deeper

Closest shade in the other 60 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Born This Way Matte 24 Hour Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.