Foundation Shades

Laura Mercier

2 in other brands

Smooth Finish Foundation Powder · Powder

Depth
Lighter than 93% of the shades in our data
Undertone
Listed as cool from its retail listing
Swatch
Reads cooler than most shades this deep #f9d0b4
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Charlotte Tilbury 3 COOL in Airbrush Flawless Foundation (likely close). In all, 201 ranges have a likely-close shade and 101 brands have one worth trying.

Closest shade in each brand

The 40 closest of 101 brands. The other 61 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Charlotte Tilbury

    3 COOL · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed cool

  2. Cover FX

    G10 · Power Play Foundation

    Likely close Swatch reads about the same · listed warm

  3. L'Oréal

    410 - Ivory · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads about the same

  4. Morphe

    Hint of Pecan · Morphe 2 Hint Hint Skin Tint

    Likely close Swatch reads about the same · listed neutral-warm

  5. Natasha Denona

    RN2.5 - Fair Light Rosy · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed cool

  6. Milani

    Ivory · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads about the same

  7. KVD Vegan Beauty

    40 Light N · Lock-It Foundation

    Likely close Swatch reads about the same

  8. Makeup Revolution

    F7 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  9. Revlon

    200 Nude · ColorStay Full Cover Foundation

    Likely close Swatch reads about the same

  10. Tarte

    22H · SEA Water Foundation Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed warm

  11. Make Up For Ever

    Y245 · Matte Velvet Skin Blurring Powder Foundation

    Likely close Swatch reads about the same · listed warm

  12. Milk Makeup

    Crème · Flex Foundation Stick

    Likely close Swatch reads about the same · listed warm

  13. Gucci

    110C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed cool

  14. Maybelline

    115 Ivory · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same

  15. Shiseido

    150 · Synchro Skin Self-Refreshing Foundation SPF 30

    Likely close Swatch reads about the same

  16. PÜR

    Porcelain · 4-In-1 Foundation Stick

    Likely close Swatch reads about the same · listed neutral

  17. Too Faced

    Snow · Born This Way Undetectable Medium-to-Full Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  18. bareMinerals

    01 Fair · BAREPRO Performance Wear Liquid Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed neutral-warm

  19. Huda Beauty

    255B · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed cool

  20. florence by mills

    F010 · Like a Light Skin Tint

    Likely close Swatch reads about the same · listed cool

  21. Kevyn Aucoin

    01 Light EF · Foundation Balm

    Likely close Swatch reads about the same

  22. Dose Of Colors

    106 Fair · Meet Your Hue Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  23. Fenty Beauty

    180 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed warm

  24. Lancôme

    220 Versatile Buff II · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads about the same

  25. Dior

    020 Light Beige · Diorskin Forever Undercover Foundation

    Likely close Swatch reads about the same · listed neutral

  26. Bobbi Brown

    1 Warm Ivory · Skin Weightless Powder Foundation

    Likely close Swatch reads about the same · listed warm

  27. NARS

    Mont Blanc · Soft Matte Complete Foundation

    Likely close Swatch reads about the same · listed neutral

  28. Tom Ford

    3.5 Ivory Rose · Traceless Foundation Stick

    Likely close Swatch reads about the same

  29. Dr. Dennis Gross Skincare

    Light/Medium · Instant Radiance Sun Defense Sunscreen Broad Spectrum SPF 40

    Likely close Swatch reads about the same

  30. Haus Labs

    015 Fair · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  31. Clinique

    CN 10 Alabaster · Beyond Perfecting Foundation + Concealer

    Likely close Swatch reads about the same · listed neutral-cool

  32. Pacifica

    36CL Cool Light · Alight Clean Foundation

    Likely close Swatch reads about the same · listed cool

  33. Laura Mercier

    Medium Ivory · Silk Crème Moisturizing Photo Edition Foundation

    Likely close Swatch reads about the same · listed warm

  34. Rare Beauty

    140C · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  35. CoverGirl

    Buff Beige · Simply Ageless 3-In-1 Liquid Foundation

    Likely close Swatch reads about the same

  36. Sephora Collection

    Light · Perfection Mist Airbrush Foundation

    Likely close Swatch reads about the same · listed cool

  37. Pat McGrath Labs

    10 Light Medium · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  38. It Cosmetics

    Medium · Celebration Foundation Illumination

    Likely close Swatch reads warmer

  39. Becca Cosmetics

    1N1 Linen · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads warmer · listed neutral

  40. J.Cat Beauty

    Ivory · Skinsurance Max Coverage Silky Foundation

    Likely close Swatch reads about the same

Closest shade in the other 61 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Smooth Finish Foundation Powder

  • 1 (lighter)
  • 3 (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.