Foundation Shades

Milk Makeup

Crème in other brands

Flex Foundation Stick · Stick

Depth
Lighter than 93% of the shades in our data
Undertone
Listed as warm from its retail listing
Swatch
Reads cooler than most shades this deep #fbceb2
Data
Retailer swatch, January 2021 (how we collect it)

Listed as warm, but its swatch reads cooler than most shades this deep. Retailer swatches don't always show undertone well, so give the listed undertone more weight.

The closest shade in another brand is bareMinerals 01 Fair in BAREPRO Performance Wear Liquid Foundation Broad Spectrum SPF 20 (likely close). In all, 185 ranges have a likely-close shade and 101 brands have one worth trying.

Closest shade in each brand

The 40 closest of 101 brands. The other 61 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. bareMinerals

    01 Fair · BAREPRO Performance Wear Liquid Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed neutral-warm

  2. Dior

    020 Light Beige · Diorskin Forever Undercover Foundation

    Likely close Swatch reads about the same · listed neutral

  3. Natasha Denona

    RN2.5 - Fair Light Rosy · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed cool

  4. florence by mills

    F010 · Like a Light Skin Tint

    Likely close Swatch reads about the same · listed cool

  5. Makeup Revolution

    F7 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  6. Too Faced

    Swan · Born This Way Matte 24 Hour Foundation

    Likely close Swatch reads about the same · listed neutral

  7. Dr. Dennis Gross Skincare

    Light/Medium · Instant Radiance Sun Defense Sunscreen Broad Spectrum SPF 40

    Likely close Swatch reads about the same

  8. Revlon

    110 Ivory · ColorStay Makeup For Combo/Oily Skin

    Likely close Swatch reads about the same

  9. Make Up For Ever

    Y245 · Matte Velvet Skin Blurring Powder Foundation

    Likely close Swatch reads about the same · listed warm

  10. KVD Vegan Beauty

    42 Light N · Lock-It Foundation

    Likely close Swatch reads about the same · listed neutral

  11. Morphe

    Hint of Pecan · Morphe 2 Hint Hint Skin Tint

    Likely close Swatch reads about the same · listed neutral-warm

  12. Cover FX

    G10 · Power Play Foundation

    Likely close Swatch reads about the same · listed warm

  13. Laura Mercier

    2 · Smooth Finish Foundation Powder

    Likely close Swatch reads about the same · listed cool

  14. J.Cat Beauty

    Rose Beige · Skinsurance Max Coverage Silky Foundation

    Likely close Swatch reads about the same

  15. Rare Beauty

    140C · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  16. Pacifica

    36CL Cool Light · Alight Clean Foundation

    Likely close Swatch reads about the same · listed cool

  17. Wander Beauty

    Tan · Wanderlust Powder Foundation

    Likely close Swatch reads about the same · listed olive

  18. Tom Ford

    3.5 Ivory Rose · Traceless Foundation Stick

    Likely close Swatch reads about the same

  19. Milani

    Ivory · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads about the same

  20. L'Oréal

    410 - Ivory · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads about the same

  21. Bobbi Brown

    Neutral Sand · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral

  22. NARS

    L1 Oslo · Natural Radiant Longwear Foundation

    Likely close Swatch reads about the same · listed cool

  23. Haus Labs

    130 Light · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  24. Huda Beauty

    245B · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed cool

  25. Gucci

    110C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed cool

  26. Charlotte Tilbury

    3 COOL · Airbrush Flawless Foundation

    Likely close Swatch reads warmer · listed cool

  27. Lancôme

    220 Versatile Buff II · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads about the same

  28. MAC

    NW20 · Pro Longwear Nourishing Waterproof Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  29. Tarte

    32H · SEA Water Foundation Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed warm

  30. Givenchy

    P100 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  31. Clinique

    CN 10 Alabaster · Beyond Perfecting Foundation + Concealer

    Likely close Swatch reads about the same · listed neutral-cool

  32. Fenty Beauty

    100 · Pro Filt'r Soft Matte Longwear Foundation

    Likely close Swatch reads warmer

  33. PÜR

    Golden Light · 4-In-1 Foundation Stick

    Likely close Swatch reads about the same · listed warm

  34. Maybelline

    122 Creamy Beige · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same

  35. Shiseido

    110 Alabaster · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  36. Becca Cosmetics

    1C1 Alabaster · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed cool

  37. Juvia's Place

    740 Marisol · I Am Magic Foundation

    Likely close Swatch reads deeper · listed neutral

  38. Sephora Collection

    17 Warm Natural · Matte Perfection Full Coverage Foundation

    Likely close Swatch reads warmer · listed warm

  39. Pat McGrath Labs

    10 Light Medium · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  40. La Mer

    110 Shell · The Soft Fluid Long Wear Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

Closest shade in the other 61 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Flex Foundation Stick

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.