Foundation Shades

La Mer

110 Shell in other brands

The Soft Fluid Long Wear Foundation SPF 20 · Liquid and cream

Depth
Lighter than 94% of the shades in our data
Undertone
Listed as cool from its retail listing
Swatch
Reads cooler than most shades this deep #fcd3bd
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is ILIA Chios in True Skin Serum Foundation (likely close). In all, 150 ranges have a likely-close shade and 100 brands have one worth trying.

Closest shade in each brand

The 40 closest of 100 brands. The other 60 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. ILIA

    Chios · True Skin Serum Foundation

    Likely close Swatch reads about the same · listed neutral

  2. NARS

    L1 Oslo · Natural Radiant Longwear Foundation

    Likely close Swatch reads about the same · listed cool

  3. Too Faced

    Cloud · Born This Way Matte 24 Hour Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  4. Make Up For Ever

    Y235 · Matte Velvet Skin Blurring Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  5. Milani

    Ivory · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads about the same

  6. Milk Makeup

    Snow · Flex Foundation Stick

    Likely close Swatch reads about the same · listed cool

  7. Tom Ford

    3.5 Ivory Rose · Traceless Foundation Stick

    Likely close Swatch reads about the same

  8. bareMinerals

    0.5 Porcelain · BAREPRO Longwear Powder Foundation

    Likely close Swatch reads cooler · listed cool

  9. Cover FX

    G10 · Power Play Foundation

    Likely close Swatch reads warmer · listed warm

  10. J.Cat Beauty

    Rose Beige · Skinsurance Max Coverage Silky Foundation

    Likely close Swatch reads about the same

  11. Natasha Denona

    R2 - Fair Light Rosy · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed cool

  12. L'Oréal

    410 - Ivory · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads warmer

  13. Tarte

    12B fair beige · face tape foundation

    Likely close Swatch reads about the same · listed cool

  14. Almay

    Light/Medium · Smart Shade Skintone Matching Makeup

    Likely close Swatch reads about the same

  15. Laura Mercier

    Vanille Ivory · Silk Crème Moisturizing Photo Edition Foundation

    Likely close Swatch reads about the same · listed cool

  16. Makeup Revolution

    F7 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads warmer · listed neutral

  17. Dior

    015 Tender Beige · Diorskin Forever Undercover Foundation

    Likely close Swatch reads warmer · listed neutral

  18. Becca Cosmetics

    1C1 Alabaster · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads deeper · listed cool

  19. Gucci

    110C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads warmer · listed cool

  20. Wander Beauty

    Light Medium · Nude Illusion Liquid Foundation

    Likely close Swatch reads about the same

  21. KVD Vegan Beauty

    40 Light N · Lock-It Foundation

    Likely close Swatch reads warmer

  22. Benefit Cosmetics

    1 · Mini Hello Happy Flawless Brightening Foundation SPF 15

    Likely close Swatch reads cooler · listed cool

  23. Pat McGrath Labs

    6 Light · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed cool

  24. Charlotte Tilbury

    2 COOL · Airbrush Flawless Foundation

    Likely close Swatch reads warmer · listed cool

  25. rms beauty

    00 · "Un" Cover-Up Cream Foundation

    Likely close Swatch reads about the same

  26. Clinique

    0.5 Breeze · Beyond Perfecting Powder Foundation + Concealer

    Likely close Swatch reads deeper · listed neutral-cool

  27. Bobbi Brown

    0 Porcelain · Skin Weightless Powder Foundation

    Likely close Swatch reads deeper · listed neutral

  28. Haus Labs

    015 Fair · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads warmer · listed cool

  29. Maybelline

    122 Creamy Beige · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads deeper

  30. Dr. Dennis Gross Skincare

    Light/Medium · Instant Radiance Sun Defense Sunscreen Broad Spectrum SPF 40

    Likely close Swatch reads deeper

  31. NYX Professional Makeup

    Light Porcelain · Total Control Pro Drop Foundation

    Likely close Swatch reads cooler

  32. La Mer

    12 Neutral Ivory · The Luminous Lifting Cushion Foundation SPF 20 + Refill

    Likely close Swatch reads about the same · listed neutral

  33. Lancôme

    220 Versatile Buff II · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads deeper and warmer

  34. Smith & Cult

    130 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads deeper · listed neutral

  35. W3LL People

    Dark Neutral · Bio Base Pressed Foundation

    Likely close Swatch reads deeper · listed neutral

  36. Bite Beauty

    L10 · Changemaker Supercharged Micellar Foundation

    Likely close Swatch reads deeper · listed cool

  37. Rare Beauty

    140C · Liquid Touch Weightless Foundation

    Likely close Swatch reads deeper · listed neutral-cool

  38. Beauty Bakerie

    351 Neutral · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed neutral

  39. florence by mills

    F010 · Like a Light Skin Tint

    Likely close Swatch reads warmer · listed cool

  40. Sephora Collection

    3 Cashmere · Matte Perfection Tinted Moisturizer

    Likely close Swatch reads deeper

Closest shade in the other 60 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in The Soft Fluid Long Wear Foundation SPF 20

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.