Cover FX

G10 in other brands

Power Play Foundation · Liquid and cream

Depth: Lighter than 94% of the shades in our data
Undertone: Listed as warm from its retail listing
Swatch: Reads cooler than most shades this deep #fad1b7
Data: Retailer swatch, January 2021 (how we collect it)

Listed as warm, but its swatch reads cooler than most shades this deep. Retailer swatches don't always show undertone well, so give the listed undertone more weight.

The closest shade in another brand is L'Oréal 410 - Ivory in Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation (likely close). In all, 238 ranges have a likely-close shade and 108 brands have one worth trying.

Closest shade in each brand

The 40 closest of 108 brands. The other 68 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

L'Oréal

410 - Ivory · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

Likely close Swatch reads about the same
Milani

Ivory · Conceal + Perfect 2-in-1 Foundation + Concealer

Likely close Swatch reads about the same
Tarte

20B light beige · Maneater Foundation Stick

Likely close Swatch reads about the same · listed cool
KIKO Milano

2WG Warm Gold · Love Fusion 24H Moisture Radiant Foundation

Likely close Swatch reads about the same · listed warm
Laura Mercier

2 · Smooth Finish Foundation Powder

Likely close Swatch reads about the same · listed cool
Natasha Denona

RN2.5 - Fair Light Rosy · Hy-Glam Serum Foundation

Likely close Swatch reads about the same · listed cool
Makeup Revolution

F7 · Conceal & Define Full Coverage Foundation

Likely close Swatch reads about the same · listed neutral
CoverGirl

405 - Fair Cool · Clean Fresh Blurring Skin Tint SPF 30

Likely close Swatch reads about the same · listed cool
KVD Vegan Beauty

40 Light N · Lock-It Foundation

Likely close Swatch reads about the same
Make Up For Ever

Y245 · Matte Velvet Skin Blurring Powder Foundation

Likely close Swatch reads about the same · listed warm
Gucci

110C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed cool
Tom Ford

3.5 Ivory Rose · Traceless Foundation Stick

Likely close Swatch reads about the same
Milk Makeup

Crème · Flex Foundation Stick

Likely close Swatch reads about the same · listed warm
Max Factor

C10 Fair Porcelain · Facefinity All Day Flawless 3 in 1 Foundation

Likely close Swatch reads about the same
NARS

L1 Oslo · Natural Radiant Longwear Foundation

Likely close Swatch reads about the same · listed cool
Too Faced

Cloud · Born This Way Matte 24 Hour Foundation

Likely close Swatch reads about the same · listed neutral-cool
Essence

70 · Foundation Stick

Likely close Swatch reads about the same
Maybelline

112 · Super Stay 24HR Glowy Skin Tint with Vitamin C

Likely close Swatch reads about the same · listed neutral
Charlotte Tilbury

3 COOL · Airbrush Flawless Foundation

Likely close Swatch reads about the same · listed cool
bareMinerals

01 Fair · BAREPRO Performance Wear Liquid Foundation Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed neutral-warm
Morphe

Hint of Pecan · Morphe 2 Hint Hint Skin Tint

Likely close Swatch reads about the same · listed neutral-warm
La Mer

110 Shell · The Soft Fluid Long Wear Foundation SPF 20

Likely close Swatch reads cooler · listed cool
Haus Labs

015 Fair · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads about the same · listed cool
Lancôme

220 Versatile Buff II · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

Likely close Swatch reads about the same
Dr. Dennis Gross Skincare

Light/Medium · Instant Radiance Sun Defense Sunscreen Broad Spectrum SPF 40

Likely close Swatch reads about the same
Bobbi Brown

1 Warm Ivory · Skin Weightless Powder Foundation

Likely close Swatch reads about the same · listed warm
florence by mills

F010 · Like a Light Skin Tint

Likely close Swatch reads about the same · listed cool
Shiseido

150 · Synchro Skin Self-Refreshing Foundation SPF 30

Likely close Swatch reads about the same
J.Cat Beauty

Rose Beige · Skinsurance Max Coverage Silky Foundation

Likely close Swatch reads cooler
Dior

020 Light Beige · Diorskin Forever Undercover Foundation

Likely close Swatch reads about the same · listed neutral
Becca Cosmetics

1C1 Alabaster · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed cool
Sisley Paris

000N Snow · Phyto-Teint Ultra Eclat

Likely close Swatch reads about the same · listed neutral
Dose Of Colors

106 Fair · Meet Your Hue Foundation

Likely close Swatch reads warmer · listed neutral-warm
Rare Beauty

140C · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed neutral-cool
PÜR

Porcelain · 4-In-1 Foundation Stick

Likely close Swatch reads warmer · listed neutral
Revlon

200 Nude · ColorStay Full Cover Foundation

Likely close Swatch reads about the same
Fenty Beauty

180 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads warmer · listed warm
Clinique

CN 10 Alabaster · Beyond Perfecting Foundation + Concealer

Likely close Swatch reads about the same · listed neutral-cool
e.l.f. Cosmetics

3 Fair Cool · Halo Glow Skin Tint SPF 50

Likely close Swatch reads cooler · listed cool
Pacifica

36CL Cool Light · Alight Clean Foundation

Likely close Swatch reads about the same · listed cool

Closest shade in the other 68 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Power Play Foundation

P10 (lighter)
N10 (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.