ILIA

Chios in other brands

True Skin Serum Foundation · Liquid and cream

Depth

Lighter than 95% of the shades in our data

Undertone

Listed as neutral from its retail listing

Swatch

Reads cooler than most shades this deep #fcd4c0

Data

Retailer swatch, January 2021 (how we collect it)

This shade is lighter than most shades in our data, so many ranges won't go far enough. Look for the "Likely close" rows first.

The closest shade in another brand is La Mer 110 Shell in The Soft Fluid Long Wear Foundation SPF 20 (likely close). In all, 124 ranges have a likely-close shade and 100 brands have one worth trying.

Closest shade in each brand

The 40 closest of 100 brands. The other 60 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. La Mer

   110 Shell · The Soft Fluid Long Wear Foundation SPF 20

   Likely close Swatch reads about the same · listed cool

2. Make Up For Ever

   Y235 · Matte Velvet Skin Blurring Powder Foundation

   Likely close Swatch reads about the same · listed neutral

3. bareMinerals

   0.5 Porcelain · BAREPRO Longwear Powder Foundation

   Likely close Swatch reads about the same · listed cool

4. Milk Makeup

   Snow · Flex Foundation Stick

   Likely close Swatch reads about the same · listed cool

5. NARS

   L1 Oslo · Natural Radiant Longwear Foundation

   Likely close Swatch reads about the same · listed cool

6. Benefit Cosmetics

   1 · Mini Hello Happy Flawless Brightening Foundation SPF 15

   Likely close Swatch reads cooler · listed cool

7. Too Faced

   Seashell · Peach Perfect Comfort Matte Foundation – Peaches and Cream Collection

   Likely close Swatch reads cooler · listed cool

8. Tom Ford

   0.5 Porcelain · Traceless Foundation Stick

   Likely close Swatch reads about the same

9. L'Oréal

   C1, Light · True Match Super-Blendable Foundation

   Likely close Swatch reads cooler

10. Tarte

    12B fair beige · face tape foundation

    Likely close Swatch reads about the same · listed cool

11. Natasha Denona

    R2 - Fair Light Rosy · Hy-Glam Serum Foundation

    Likely close Swatch reads warmer · listed cool

12. Almay

    Light/Medium · Smart Shade Skintone Matching Makeup

    Likely close Swatch reads about the same

13. Laura Mercier

    Vanille Ivory · Silk Crème Moisturizing Photo Edition Foundation

    Likely close Swatch reads warmer · listed cool

14. Wander Beauty

    Light Medium · Nude Illusion Liquid Foundation

    Likely close Swatch reads deeper

15. Milani

    Ivory · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads warmer

16. Pat McGrath Labs

    6 Light · Sublime Perfection Foundation

    Likely close Swatch reads warmer · listed cool

17. rms beauty

    00 · "Un" Cover-Up Cream Foundation

    Likely close Swatch reads about the same

18. J.Cat Beauty

    Rose Beige · Skinsurance Max Coverage Silky Foundation

    Likely close Swatch reads about the same

19. Cover FX

    G10 · Power Play Foundation

    Likely close Swatch reads warmer · listed warm

20. Dior

    015 Tender Beige · Diorskin Forever Undercover Foundation

    Likely close Swatch reads warmer · listed neutral

21. KVD Vegan Beauty

    41 Light N · Lock-It Foundation

    Likely close Swatch reads deeper and warmer · listed neutral

22. Charlotte Tilbury

    2 COOL · Airbrush Flawless Foundation

    Likely close Swatch reads warmer · listed cool

23. Becca Cosmetics

    1C1 Alabaster · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads deeper and warmer · listed cool

24. NYX Professional Makeup

    Light Porcelain · Total Control Pro Drop Foundation

    Likely close Swatch reads cooler

25. W3LL People

    Dark Neutral · Bio Base Pressed Foundation

    Likely close Swatch reads deeper · listed neutral

26. Gucci

    110C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads warmer · listed cool

27. Sephora Collection

    2 Silk · Matte Perfection Tinted Moisturizer

    Likely close Swatch reads about the same

28. Makeup Revolution

    F7 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads warmer · listed neutral

29. Clinique

    0.5 Breeze · Beyond Perfecting Powder Foundation + Concealer

    Likely close Swatch reads deeper · listed neutral-cool

30. Haus Labs

    100 Light · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads deeper · listed warm

31. Bite Beauty

    L10 · Changemaker Supercharged Micellar Foundation

    Likely close Swatch reads deeper · listed cool

32. Beauty Bakerie

    351 Neutral · InstaBake Aqua Glass Foundation

    Likely close Swatch reads deeper and warmer · listed neutral

33. UOMA Beauty

    T2C White Pearl · Say What?! Foundation

    Likely close Swatch reads deeper · listed cool

34. Yves Saint Laurent

    B10 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads warmer · listed neutral

35. Smith & Cult

    130 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads deeper · listed neutral

36. Bobbi Brown

    0 Porcelain · Skin Weightless Powder Foundation

    Likely close Swatch reads deeper and warmer · listed neutral

37. Maybelline

    122 Creamy Beige · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads deeper

38. Smashbox

    1.0 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads deeper · listed neutral

39. Dr. Dennis Gross Skincare

    Light/Medium · Instant Radiance Sun Defense Sunscreen Broad Spectrum SPF 40

    Likely close Swatch reads deeper and warmer

40. Lancôme

    220 Versatile Buff II · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads deeper and warmer

Closest shade in the other 60 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Amorepacific 102 Light Pink
• Anastasia Beverly Hills 210N
• Antonym Beige Light
• Armani Beauty 2
• Au Naturale Porcelain
• beautyblender 3.15 Cool
• boscia Venice
• Burt's Bees Porcelain
• Catrice 020 Rose Beige
• ColourPop 40N Light
• CoverGirl Buff Beige
• Dermablend 0C Pale Ivory
• Dose Of Colors 106 Fair
• Dr. Jart+ light to medium skin
• e.l.f. Cosmetics 1 Fair Neutral Peach
• Elcie Cosmetics Porcelain
• Estée Lauder 2C3 Fresco
• Exa 410 James
• Fenty Beauty 120
• florence by mills F010
• Flower Beauty L2 Ivory
• Givenchy P100
• Guerlain 00C
• Hourglass Cream
• Huda Beauty 315B
• Hynt Beauty Sand
• Il Makiage 212-66010 10
• ILIA 2 Tulum
• It Cosmetics Medium
• jane iredale Satin
• Josie Maran RG10 Supernatural
• Jouer Cosmetics Warm Ivory
• Juice Beauty 08 Cream
• Juvia's Place 740 Marisol
• Kevyn Aucoin 01 ST
• Koh Gen Do 2
• Kosas 02 Tone
• L.A. Girl Porcelain
• Lawless Pristine
• lilah b. b original
• Lorac 03
• MAC NW15
• Morphe F1.30 Cool
• Nudestix 2 Nude
• Origins 200
• Pacifica 36CL Cool Light
• Perricone MD Porcelain
• Physicians Formula Fair
• PÜR Porcelain
• Rare Beauty 140C
• Revlon 110 Ivory
• Shiseido 150
• surratt beauty 2 Surreal Skin
• The Ordinary 1.2 P
• Ulta Beauty Light Cool
• Urban Decay 10
• VDL V03 Warm Medium Beige
• Wet n Wild Rose Ivory
• Winky Lux Light
• ZOEVA 020C Amazing

Filter every range in the shade finder

Next to it in True Skin Serum Foundation

• Mallorca (lighter)
• Corsica (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.