Tarte

20B light beige in other brands

Timeless Hydrating Foundation · Liquid and cream

Depth: Lighter than 93% of the shades in our data
Undertone: Listed as cool on the brand's website
Swatch: Reads cooler than most shades this deep #f9cfb7
Data: Tarte's own website, October 2026 (how we collect it)

The closest shade in another brand is Tarte 20B light beige in Maneater Foundation Stick (likely close). In all, 226 ranges have a likely-close shade and 108 brands have one worth trying.

Closest shade in each brand

The 40 closest of 108 brands. The other 68 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Tarte

20B light beige · Maneater Foundation Stick

Likely close Swatch reads about the same · listed cool
CoverGirl

405 - Fair Cool · Clean Fresh Blurring Skin Tint SPF 30

Likely close Swatch reads about the same · listed cool
Tom Ford

3.5 Ivory Rose · Traceless Foundation Stick

Likely close Swatch reads about the same
Maybelline

112 · Super Stay 24HR Glowy Skin Tint with Vitamin C

Likely close Swatch reads about the same · listed neutral
NARS

L1 Oslo · Natural Radiant Longwear Foundation

Likely close Swatch reads about the same · listed cool
Too Faced

Cloud · Born This Way Matte 24 Hour Foundation

Likely close Swatch reads about the same · listed neutral-cool
Milk Makeup

Buff · Flex Foundation Stick

Likely close Swatch reads about the same · listed neutral
Milani

Ivory · Conceal + Perfect 2-in-1 Foundation + Concealer

Likely close Swatch reads about the same
e.l.f. Cosmetics

3 Fair Cool · Halo Glow Skin Tint SPF 50

Likely close Swatch reads about the same · listed cool
Cover FX

G10 · Power Play Foundation

Likely close Swatch reads about the same · listed warm
J.Cat Beauty

Rose Beige · Skinsurance Max Coverage Silky Foundation

Likely close Swatch reads about the same
Max Factor

C10 Fair Porcelain · Facefinity All Day Flawless 3 in 1 Foundation

Likely close Swatch reads about the same
La Mer

110 Shell · The Soft Fluid Long Wear Foundation SPF 20

Likely close Swatch reads about the same · listed cool
Sisley Paris

1C Petal · Phyto-Teint Ultra Eclat

Likely close Swatch reads about the same · listed cool
L'Oréal

410 - Ivory · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

Likely close Swatch reads about the same
Gucci

110C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed cool
Becca Cosmetics

1C1 Alabaster · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed cool
KVD Vegan Beauty

42 Light N · Lock-It Foundation

Likely close Swatch reads about the same · listed neutral
KIKO Milano

2NR Neutral Rose · Love Fusion 24H Moisture Radiant Foundation

Likely close Swatch reads about the same · listed neutral
Natasha Denona

RN2.5 - Fair Light Rosy · Hy-Glam Serum Foundation

Likely close Swatch reads about the same · listed cool
Bobbi Brown

0 Porcelain · Skin Weightless Powder Foundation

Likely close Swatch reads about the same · listed neutral
Dr. Dennis Gross Skincare

Light/Medium · Instant Radiance Sun Defense Sunscreen Broad Spectrum SPF 40

Likely close Swatch reads about the same
Makeup Revolution

F7 · Conceal & Define Full Coverage Foundation

Likely close Swatch reads about the same · listed neutral
Make Up For Ever

Y245 · Matte Velvet Skin Blurring Powder Foundation

Likely close Swatch reads about the same · listed warm
Laura Mercier

2 · Smooth Finish Foundation Powder

Likely close Swatch reads warmer · listed cool
ILIA

Texel · True Skin Serum Foundation

Likely close Swatch reads about the same · listed neutral-cool
bareMinerals

01 Fair · BAREPRO Performance Wear Liquid Foundation Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed neutral-warm
Rare Beauty

140C · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed neutral-cool
Lancôme

220 Versatile Buff II · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

Likely close Swatch reads about the same
Clinique

0.5 Breeze · Beyond Perfecting Powder Foundation + Concealer

Likely close Swatch reads about the same · listed neutral-cool
Dior

020 Light Beige · Diorskin Forever Perfect Matte Powder Foundation

Likely close Swatch reads cooler
florence by mills

F010 · Like a Light Skin Tint

Likely close Swatch reads about the same · listed cool
Haus Labs

070 Fair · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads about the same · listed neutral
Almay

Light/Medium · Smart Shade Skintone Matching Makeup

Likely close Swatch reads cooler
Wander Beauty

Light Medium · Nude Illusion Liquid Foundation

Likely close Swatch reads about the same
Smith & Cult

130 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads about the same · listed neutral
Essence

70 · Foundation Stick

Likely close Swatch reads warmer
Shiseido

110 Alabaster · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

Likely close Swatch reads about the same · listed neutral
Sephora Collection

4 Cotton · Matte Perfection Tinted Moisturizer

Likely close Swatch reads deeper
Morphe

Hint of Pecan · Morphe 2 Hint Hint Skin Tint

Likely close Swatch reads warmer · listed neutral-warm

Closest shade in the other 68 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Timeless Hydrating Foundation

16N fair-light neutral (lighter)
22N light neutral (deeper)

Colours come from Tarte's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.