Foundation Shades

Revlon

240 Medium Beige in other brands

ColorStay Full Cover Foundation · Liquid and cream

Depth
Lighter than 74% of the shades in our data
Undertone
Not listed
Swatch
Reads warmer than most shades this deep #e5ba90
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Pacifica 32WL Warm Light in Alight Clean Foundation (likely close). In all, 237 ranges have a likely-close shade and 103 brands have one worth trying.

Closest shade in each brand

The 40 closest of 103 brands. The other 63 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Pacifica

    32WL Warm Light · Alight Clean Foundation

    Likely close Swatch reads about the same · listed warm

  2. Armani Beauty

    2 · Designer Lift Smoothing Firming Full Coverage Foundation with SPF 20

    Likely close Swatch reads about the same · listed neutral-cool

  3. Urban Decay

    10CP · Stay Naked Weightless Liquid Foundation

    Likely close Swatch reads about the same · listed cool

  4. Maybelline

    Golden · SuperStay Full Coverage Powder Foundation

    Likely close Swatch reads about the same · listed warm

  5. Clinique

    WN 12 Meringue · Beyond Perfecting Foundation + Concealer

    Likely close Swatch reads about the same · listed neutral-warm

  6. NARS

    M2 Santa Fe · Natural Radiant Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

  7. MAC

    NW30 · Studio Fix Powder Plus Foundation

    Likely close Swatch reads about the same · listed cool

  8. Ulta Beauty

    Medium Cool · Velvet Matte Longwear Foundation

    Likely close Swatch reads about the same · listed cool

  9. Rare Beauty

    210N · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed neutral

  10. It Cosmetics

    21.5 Light Neutral · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed neutral

  11. bareMinerals

    5.5 Bamboo · COMPLEXION RESCUE Hydrating Foundation Stick with Mineral SPF 25

    Likely close Swatch reads about the same · listed cool

  12. ZOEVA

    070N Bright · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  13. Lancôme

    270 Bisque W · Teint Idole Ultra Wear 24H Long Wear Foundation

    Likely close Swatch reads about the same · listed warm

  14. Laura Mercier

    Golden · Flawless Fusion Ultra-Longwear Foundation

    Likely close Swatch reads about the same · listed warm

  15. Kosas

    Light Neutral Warm 130 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads about the same · listed warm

  16. L'Oréal

    440 - Natural Rose · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads about the same

  17. Revlon

    150 Buff · ColorStay Light Cover Liquid Foundation

    Likely close Swatch reads about the same

  18. Milani

    Natural Beige · Screen Queen Foundation

    Likely close Swatch reads about the same

  19. Flower Beauty

    L4 Warm Beige · Light Illusion Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  20. Cover FX

    G30 · Pressed Mineral Foundation

    Likely close Swatch reads about the same · listed warm

  21. Bobbi Brown

    3.5 Warm Beige · Skin Weightless Powder Foundation

    Likely close Swatch reads about the same · listed warm

  22. CoverGirl

    Medium Beige · Simply Ageless 3-In-1 Liquid Foundation

    Likely close Swatch reads about the same

  23. Too Faced

    Vanilla · Born This Way Undetectable Medium-to-Full Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  24. Kevyn Aucoin

    05 Light EF · Foundation Balm

    Likely close Swatch reads about the same

  25. UOMA Beauty

    T3W Fair Lady · Say What?! Foundation

    Likely close Swatch reads about the same · listed warm

  26. Wet n Wild

    Soft Beige · Photo Focus Dewy Foundation

    Likely close Swatch reads about the same

  27. Givenchy

    Y210 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  28. PÜR

    Golden Medium · 4-In-1 Foundation Stick

    Likely close Swatch reads about the same · listed warm

  29. Exa

    450 Emily · High Fidelity Foundation

    Likely close Swatch reads about the same · listed olive

  30. VDL

    A05 Cool Tan · Perfect Lasting Foundation

    Likely close Swatch reads about the same · listed cool

  31. e.l.f. Cosmetics

    0 Fair Neutral Warm · Halo Glow Liquid Filter

    Likely close Swatch reads about the same · listed neutral-warm

  32. Almay

    100 Fair · Skin Perfecting Healthy Biome Makeup

    Likely close Swatch reads about the same

  33. Catrice

    005 Ivory Beige · HD Liquid Coverage Foundation

    Likely close Swatch reads about the same

  34. surratt beauty

    4 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads about the same · listed warm

  35. L.A. Girl

    Bisque · Pro.Matte Foundation

    Likely close Swatch reads about the same

  36. Becca Cosmetics

    1N3 Cashmere · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed neutral

  37. Benefit Cosmetics

    Shade 4 · Hello Happy Air Stick Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

  38. Morphe

    F2.10 Cool · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  39. beautyblender

    3.25 Neutral · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed neutral

  40. Fenty Beauty

    150 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

Closest shade in the other 63 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in ColorStay Full Cover Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.