Urban Decay

10CP in other brands

Stay Naked Weightless Liquid Foundation · Liquid and cream

Depth

Lighter than 73% of the shades in our data

Undertone

Listed as cool from its retail listing

Swatch

Reads warmer than most shades this deep #e4b88e

Data

Retailer swatch, January 2021 (how we collect it)

Listed as cool, but its swatch reads warmer than most shades this deep. Retailer swatches don't always show undertone well, so give the listed undertone more weight.

The closest shade in another brand is Clinique WN 12 Meringue in Beyond Perfecting Foundation + Concealer (likely close). In all, 245 ranges have a likely-close shade and 103 brands have one worth trying.

Closest shade in each brand

The 40 closest of 103 brands. The other 63 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Clinique

   WN 12 Meringue · Beyond Perfecting Foundation + Concealer

   Likely close Swatch reads about the same · listed neutral-warm

2. Revlon

   320 True Beige · ColorStay Full Cover Foundation

   Likely close Swatch reads about the same

3. Armani Beauty

   2 · Designer Lift Smoothing Firming Full Coverage Foundation with SPF 20

   Likely close Swatch reads about the same · listed neutral-cool

4. MAC

   NW30 · Studio Fix Powder Plus Foundation

   Likely close Swatch reads about the same · listed cool

5. NARS

   Punjab · Soft Matte Complete Foundation

   Likely close Swatch reads about the same · listed warm

6. Pacifica

   32WL Warm Light · Alight Clean Foundation

   Likely close Swatch reads about the same · listed warm

7. Rare Beauty

   210N · Liquid Touch Weightless Foundation

   Likely close Swatch reads about the same · listed neutral

8. Ulta Beauty

   Medium Cool · Velvet Matte Longwear Foundation

   Likely close Swatch reads about the same · listed cool

9. Lancôme

   270 Bisque W · Teint Idole Ultra Wear 24H Long Wear Foundation

   Likely close Swatch reads about the same · listed warm

10. Kosas

    Light Neutral Warm 130 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads about the same · listed warm

11. Maybelline

    Golden · SuperStay Full Coverage Powder Foundation

    Likely close Swatch reads about the same · listed warm

12. Cover FX

    G30 · Pressed Mineral Foundation

    Likely close Swatch reads about the same · listed warm

13. It Cosmetics

    21.5 Light Neutral · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed neutral

14. ZOEVA

    070N Bright · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads about the same · listed neutral-warm

15. bareMinerals

    5.5 Bamboo · COMPLEXION RESCUE Hydrating Foundation Stick with Mineral SPF 25

    Likely close Swatch reads about the same · listed cool

16. L'Oréal

    440 - Natural Rose · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads about the same

17. Milani

    Natural Beige · Screen Queen Foundation

    Likely close Swatch reads about the same

18. Laura Mercier

    Bisque · Flawless Fusion Ultra-Longwear Foundation

    Likely close Swatch reads about the same · listed warm

19. Bobbi Brown

    3.5 Warm Beige · Skin Weightless Powder Foundation

    Likely close Swatch reads about the same · listed warm

20. UOMA Beauty

    T3W Fair Lady · Say What?! Foundation

    Likely close Swatch reads about the same · listed warm

21. Becca Cosmetics

    1N3 Cashmere · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed neutral

22. Kevyn Aucoin

    05 Light EF · Foundation Balm

    Likely close Swatch reads about the same

23. beautyblender

    3.25 Neutral · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed neutral

24. surratt beauty

    4 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads about the same · listed warm

25. PÜR

    Golden Medium · 4-In-1 Foundation Stick

    Likely close Swatch reads about the same · listed warm

26. CoverGirl

    Medium Beige · Simply Ageless 3-In-1 Liquid Foundation

    Likely close Swatch reads about the same

27. Almay

    100 Fair · Skin Perfecting Healthy Biome Makeup

    Likely close Swatch reads about the same

28. Fenty Beauty

    4 · Eaze Drop Lightweight Blurring Skin Tint

    Likely close Swatch reads about the same

29. Benefit Cosmetics

    Shade 4 · Hello Happy Air Stick Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

30. Givenchy

    Y210 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

31. Milk Makeup

    Light Sand · Flex Foundation Stick

    Likely close Swatch reads about the same · listed warm

32. Makeup Revolution

    F5.5 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

33. Exa

    450 Emily · High Fidelity Foundation

    Likely close Swatch reads about the same · listed olive

34. Sephora Collection

    15.5 N · Best Skin Ever Liquid Foundation

    Likely close Swatch reads about the same · listed neutral

35. Tarte

    35G Medium Golden · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed warm

36. Morphe

    F2.20 Neutral · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

37. Dermablend

    30W Bisque · Smooth Liquid Camo Foundation

    Likely close Swatch reads about the same · listed warm

38. Urban Decay

    50NN · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads about the same · listed neutral

39. jane iredale

    Honey Bronze · PurePressed Base Mineral Foundation Refill

    Likely close Swatch reads cooler · listed cool

40. Hourglass

    Porcelain · Immaculate Liquid Powder Foundation

    Likely close Swatch reads about the same · listed warm

Closest shade in the other 63 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Amorepacific 104 Light/Medium Pink
• Anastasia Beverly Hills 240N
• Antonym Beige Light
• Au Naturale Sand
• Beauty Bakerie 341 Warm Neutral
• Bite Beauty L20
• boscia Manhattan Beach
• Burt's Bees Buff
• Catrice 005 Ivory Beige
• Charlotte Tilbury 6 NEUTRAL
• ColourPop 80W Medium
• COOLA Golden
• Dior 4 Warm
• Dose Of Colors 114 Light
• Dr. Dennis Gross Skincare Medium/Deep
• Dr. Jart+ Light
• e.l.f. Cosmetics 0 Fair Neutral Warm
• Elcie Cosmetics Cameo
• Essence 10 Cool Porcelain
• Estée Lauder 3W1 Tawny
• florence by mills F020
• Flower Beauty L4 Warm Beige
• Gucci 170W
• Guerlain 04W
• Haus Labs 120 Light
• Huda Beauty 420G
• Hynt Beauty Sand
• Il Makiage 212-66050 50
• ILIA Catalina
• J.Cat Beauty Natural
• Josie Maran RG30 Mystical
• Jouer Cosmetics Golden Sand
• Juice Beauty 17 Medium Tan
• Juvia's Place 650 Alexandria
• Koh Gen Do 143
• KVD Vegan Beauty 024 Light
• L.A. Girl Bisque
• La Mer 330 Tan
• Lawless Mojave
• lilah b. b natural
• Lorac 06
• Make Up For Ever Y375
• Natasha Denona 55Wr
• Nudestix 4 Nude
• NYX Professional Makeup Warm Vanilla
• Ofra Cosmetics 4.25
• Origins 220
• Pat McGrath Labs 14 Light Medium
• Perricone MD Ivory
• Physicians Formula Fair to Light
• rms beauty 11.5
• Shiseido 250 Sand
• Smashbox 0.2
• Smith & Cult 200 Neutral
• The Ordinary 2.1 Y
• Tom Ford 5.6 Ivory Beige
• Too Faced Vanilla
• VDL V04.5 Cool Undertone
• W3LL People Fair Golden
• Wander Beauty Fair Light
• Wet n Wild Soft Ivory
• Winky Lux Medium
• Yves Saint Laurent BD30

Filter every range in the shade finder

Next to it in Stay Naked Weightless Liquid Foundation

• 10WY (lighter)
• 10NN (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.