Foundation Shades

Milk Makeup

Sand in other brands

Flex Foundation Stick · Stick

Depth
Lighter than 70% of the shades in our data
Undertone
Listed as olive from its retail listing
Swatch
Reads in between warm and cool #e5b391
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Wet n Wild Soft Beige in PhotoFocus Liquid Foundation (likely close). In all, 253 ranges have a likely-close shade and 104 brands have one worth trying.

Closest shade in each brand

The 40 closest of 104 brands. The other 64 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Wet n Wild

    Soft Beige · PhotoFocus Liquid Foundation

    Likely close Swatch reads about the same

  2. Maybelline

    Sun Beige · Super Stay Longwear Liquid Foundation 30Hr Wear

    Likely close Swatch reads about the same

  3. NARS

    Patagonia · Soft Matte Complete Foundation

    Likely close Swatch reads about the same · listed warm

  4. Tarte

    29H Light-Medium Honey · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed warm

  5. Fenty Beauty

    210 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  6. Gucci

    150C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed cool

  7. L'Oréal

    Natural Buff · Infallible Pro-Glow Foundation

    Likely close Swatch reads about the same

  8. Clinique

    Matte Honey · Superpowder Double Face Makeup

    Likely close Swatch reads about the same

  9. CoverGirl

    L90 Classic Beige · TruBlend Matte Made Liquid Foundation

    Likely close Swatch reads about the same

  10. Juice Beauty

    17 Medium Tan · PHYTO-PIGMENTS Flawless Serum Foundation

    Likely close Swatch reads about the same · listed neutral

  11. Hourglass

    No. 2 Light Beige · Veil Fluid Makeup

    Likely close Swatch reads about the same · listed neutral

  12. Cover FX

    1 G Medium · Custom Cover Drops

    Likely close Swatch reads about the same · listed warm

  13. Exa

    520 Joshua · High Fidelity Foundation

    Likely close Swatch reads about the same

  14. Kosas

    Light Cool 150 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads about the same · listed cool

  15. UOMA Beauty

    T3N Fair Lady · Say What?! Foundation

    Likely close Swatch reads about the same · listed neutral

  16. Bobbi Brown

    Neutral Honey · Skin Long-Wear Fluid Powder Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

  17. Make Up For Ever

    Y375Golden · Matte Velvet Skin Blurring Powder Foundation

    Likely close Swatch reads about the same · listed warm

  18. Yves Saint Laurent

    B20 · Touche Eclat All-In-One Glow Foundation

    Likely close Swatch reads about the same

  19. Almay

    200 Buff · Clear Complexion Make Myself Clear Makeup

    Likely close Swatch reads about the same

  20. Shiseido

    240 Quartz · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  21. Sephora Collection

    7 Maple · Make No Mistake Foundation & Concealer Stick

    Likely close Swatch reads about the same · listed olive

  22. Smith & Cult

    190 Warm · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed warm

  23. MAC

    NC30 · Studio Waterweight SPF 30 Foundation

    Likely close Swatch reads about the same · listed warm

  24. Laura Mercier

    Chai · Silk Crème Moisturizing Photo Edition Foundation

    Likely close Swatch reads about the same · listed warm

  25. Becca Cosmetics

    2N2 Desert · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed neutral

  26. Jouer Cosmetics

    Honey Beige · Essential High Coverage Crème Foundation

    Likely close Swatch reads about the same · listed olive

  27. bareMinerals

    04 Suede · COMPLEXION RESCUE Hydrating Foundation Stick with Mineral SPF 25

    Likely close Swatch reads about the same · listed cool

  28. Natasha Denona

    55Wr · Foundation X+

    Likely close Swatch reads about the same · listed neutral

  29. Rare Beauty

    220C · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed neutral

  30. Givenchy

    Y205 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  31. Dior

    025 Apricot Beige · Dreamskin Fresh & Perfect Cushion Broad Spectrum SPF 50 Refill

    Likely close Swatch reads about the same · listed warm

  32. Lancôme

    160 Ivoire W · Teint Idole Ultra Wear 24H Long Wear Foundation

    Likely close Swatch reads about the same · listed warm

  33. NYX Professional Makeup

    Vanilla · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed neutral

  34. Armani Beauty

    3.25 · Power Fabric Longwear High Cover Foundation SPF 25

    Likely close Swatch reads about the same · listed warm

  35. Morphe

    F1.110 Cool · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  36. Huda Beauty

    405N · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed neutral

  37. W3LL People

    Fair Pink · Narcissist Foundation Stick

    Likely close Swatch reads about the same · listed cool

  38. ZOEVA

    160N Faith · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads about the same · listed neutral

  39. Makeup Revolution

    F3.5 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  40. Lawless

    Oasis · Woke Up Like This Flawless Finish Foundation

    Likely close Swatch reads about the same · listed warm

Closest shade in the other 64 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Flex Foundation Stick

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.