Ulta Beauty

Medium Neutral in other brands

Depth: Lighter than 75% of the shades in our data
Undertone: Listed as neutral from its name
Swatch: Reads in between warm and cool #eab994
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is UOMA Beauty T2W Fair Lady in Say What?! Foundation (likely close). In all, 239 ranges have a likely-close shade and 103 brands have one worth trying.

Closest shade in each brand

The 40 closest of 103 brands. The other 63 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

UOMA Beauty

T2W Fair Lady · Say What?! Foundation

Likely close Swatch reads about the same · listed warm
NARS

M1.5 Vallauris · Sheer Glow Foundation

Likely close Swatch reads about the same · listed cool
ZOEVA

130C Determined · Authentik Skin Natural Luminous Foundation

Likely close Swatch reads about the same · listed cool
bareMinerals

10 Cool Beige · BAREPRO Longwear Powder Foundation

Likely close Swatch reads about the same · listed cool
Almay

200 Buff · Clear Complexion Make Myself Clear Makeup

Likely close Swatch reads about the same
It Cosmetics

Medium Tan · Celebration Foundation Illumination

Likely close Swatch reads about the same · listed warm
CoverGirl

560 Medium · Clean Fresh Skin Milk Foundation

Likely close Swatch reads about the same
Clinique

CN 18 Cream Whip · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

Likely close Swatch reads about the same
Makeup Revolution

F3.5 · Conceal & Define Full Coverage Foundation

Likely close Swatch reads about the same · listed neutral
Smith & Cult

190 Warm · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads about the same · listed warm
Fenty Beauty

220 · Pro Filt'r Hydrating Longwear Foundation

Likely close Swatch reads about the same · listed warm
Wet n Wild

Soft Ivory · PhotoFocus Liquid Foundation

Likely close Swatch reads about the same
jane iredale

Honey Bronze · PurePressed Base Mineral Foundation Refill

Likely close Swatch reads about the same · listed cool
Rare Beauty

180W · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed warm
Milani

Creamy Natural · Conceal + Perfect 2-in-1 Foundation + Concealer

Likely close Swatch reads about the same
Estée Lauder

1N0 Porcelain · Double Wear Stay-in-Place Makeup

Likely close Swatch reads about the same · listed neutral
Flower Beauty

M1 Natural Beige · Light Illusion Liquid Foundation

Likely close Swatch reads about the same
MAC

NC25 · Studio Waterweight SPF 30 Foundation

Likely close Swatch reads about the same · listed warm
Bobbi Brown

Neutral Golden · Skin Long-Wear Fluid Powder Foundation SPF 20

Likely close Swatch reads about the same · listed neutral-warm
L'Oréal

N3, Light Medium · True Match Super-Blendable Foundation

Likely close Swatch reads about the same
Tarte

42S · SEA Water Foundation Broad Spectrum SPF 15

Likely close Swatch reads about the same · listed warm
Charlotte Tilbury

5 COOL · Airbrush Flawless Foundation

Likely close Swatch reads about the same · listed cool
Milk Makeup

Light Sand · Flex Foundation Stick

Likely close Swatch reads about the same · listed warm
Make Up For Ever

Y375Golden · Matte Velvet Skin Blurring Powder Foundation

Likely close Swatch reads about the same · listed warm
Shiseido

250 Sand · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

Likely close Swatch reads about the same · listed warm
Ulta Beauty

Light Cool · Youthful Glow Foundation Serum Drops

Likely close Swatch reads about the same · listed cool
Morphe

Hint of Almond · Morphe 2 Hint Hint Skin Tint

Likely close Swatch reads about the same · listed neutral
Laura Mercier

Cameo · Flawless Lumière Radiance-Perfecting Foundation

Likely close Swatch reads about the same · listed cool
Huda Beauty

405N · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

Likely close Swatch reads about the same · listed neutral
Lancôme

260 Bisque N · Teint Idole Ultra Longwear Foundation Stick SPF 21

Likely close Swatch reads about the same
surratt beauty

4 Surreal Skin · Surreal Skin Foundation Wand

Likely close Swatch reads about the same · listed warm
Gucci

160N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed neutral
Revlon

310 Warm Golden · ColorStay Full Cover Foundation

Likely close Swatch reads about the same · listed warm
Cover FX

1 G Medium · Custom Cover Drops

Likely close Swatch reads about the same · listed warm
Too Faced

Pearl · Born This Way Undetectable Medium-to-Full Coverage Foundation

Likely close Swatch reads about the same · listed cool
Il Makiage

212-66050 50 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads about the same · listed warm
Pacifica

31CL Cool Light · Alight Clean Foundation

Likely close Swatch reads about the same · listed cool
Haus Labs

120 Light · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads about the same · listed warm
Juice Beauty

17 Medium Tan · PHYTO-PIGMENTS Flawless Serum Foundation

Likely close Swatch reads about the same · listed neutral
Givenchy

Y205 · Teint Couture Everwear 24H Foundation SPF 20

Likely close Swatch reads about the same · listed warm

Closest shade in the other 63 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Mineral Powder Foundation

Medium to Tan Warm (lighter)
Tan Cool (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.