Foundation Shades

jane iredale

M2 in other brands

Beyond Matte Liquid Foundation · Liquid and cream

Depth
Lighter than 76% of the shades in our data
Undertone
Listed as warm from its retail listing
Swatch
Reads in between warm and cool #f1b990
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is KVD Vegan Beauty 45 Light W in Lock-It Foundation (likely close). In all, 271 ranges have a likely-close shade and 110 brands have one worth trying.

Closest shade in each brand

The 40 closest of 110 brands. The other 70 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. KVD Vegan Beauty

    45 Light W · Lock-It Foundation

    Likely close Swatch reads about the same · listed warm

  2. Maybelline

    129 · Super Stay Lumi-Matte Foundation

    Likely close Swatch reads about the same · listed neutral

  3. Fenty Beauty

    210 · Pro Filt'r Soft Matte Longwear Foundation

    Likely close Swatch reads about the same

  4. Tarte

    27S light medium sand · Shape Tape Cloud Coverage

    Likely close Swatch reads about the same · listed warm

  5. KIKO Milano

    1.5NG Neutral Gold · Skin Lover Intensive Serum Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  6. Ulta Beauty

    Medium to Tan Warm · Adjustable Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  7. MAC

    NC25 · Studio Waterweight SPF 30 Foundation

    Likely close Swatch reads about the same · listed warm

  8. It Cosmetics

    Tan · Bye Bye Lines Sheer Liquid Foundation

    Likely close Swatch reads about the same

  9. Max Factor

    30 - Porcelain · Miracle Pure Skin-Improving Foundation

    Likely close Swatch reads about the same

  10. Too Faced

    Almond · Born This Way Matte 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

  11. Charlotte Tilbury

    7 COOL · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed cool

  12. Il Makiage

    212-66050 50 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed warm

  13. Gucci

    230W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed warm

  14. J.Cat Beauty

    Buff · Aquasurance Compact Foundation

    Likely close Swatch reads about the same

  15. florence by mills

    F020 · Like a Light Skin Tint

    Likely close Swatch reads about the same · listed neutral

  16. Revlon

    180 Sand Beige · ColorStay Makeup For Combo/Oily Skin

    Likely close Swatch reads about the same

  17. Laura Mercier

    Cameo · Flawless Lumière Radiance-Perfecting Foundation

    Likely close Swatch reads about the same · listed cool

  18. NARS

    M1.5 Vallauris · Sheer Glow Foundation

    Likely close Swatch reads about the same · listed cool

  19. Huda Beauty

    350G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed warm

  20. Smith & Cult

    190 Warm · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed warm

  21. Milani

    Warm Beige · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads about the same · listed warm

  22. jane iredale

    Caramel · Liquid Minerals A Foundation

    Likely close Swatch reads about the same · listed warm

  23. Clarins

    101W · Skin Illusion Natural Hydrating Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  24. Dior

    025 Apricot Beige · Dreamskin Fresh & Perfect Cushion Broad Spectrum SPF 50 Refill

    Likely close Swatch reads about the same · listed warm

  25. bareMinerals

    06 Neutral Ivory · Matte Foundation Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed neutral

  26. Clinique

    WN 04 Bone · Even Better Glow Light Reflecting Makeup Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed neutral-warm

  27. Pacifica

    27WM Warm Medium · Alight Clean Foundation

    Likely close Swatch reads about the same · listed warm

  28. Haus Labs

    120 Light · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  29. UOMA Beauty

    T2W Fair Lady · Say What?! Foundation

    Likely close Swatch reads about the same · listed warm

  30. Bobbi Brown

    Neutral Honey · Skin Long-Wear Fluid Powder Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

  31. Make Up For Ever

    Y375Golden · Matte Velvet Skin Blurring Powder Foundation

    Likely close Swatch reads about the same · listed warm

  32. Morphe

    Hint of Almond · Morphe 2 Hint Hint Skin Tint

    Likely close Swatch reads about the same · listed neutral

  33. Dose Of Colors

    114 Light · Meet Your Hue Foundation

    Likely close Swatch reads about the same · listed warm

  34. Milk Makeup

    Light Sand · Flex Foundation Stick

    Likely close Swatch reads about the same · listed warm

  35. Armani Beauty

    3.25 · Power Fabric Longwear High Cover Foundation SPF 25

    Likely close Swatch reads about the same · listed warm

  36. Almay

    200 Buff · Clear Complexion Make Myself Clear Makeup

    Likely close Swatch reads about the same

  37. L'Oréal

    Nude Beige · Infallible Pro-Glow Foundation

    Likely close Swatch reads about the same

  38. Winky Lux

    Medium · Diamond Powder Foundation

    Likely close Swatch reads about the same

  39. Smashbox

    0.2 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

    Likely close Swatch reads warmer · listed warm

  40. Rare Beauty

    200C · Liquid Touch Weightless Foundation

    Likely close Swatch reads warmer · listed cool

Closest shade in the other 70 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Beyond Matte Liquid Foundation

  • M1 (lighter)
  • M3 (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.