Ulta Beauty

Tan Warm in other brands

Velvet Matte Longwear Foundation · Liquid and cream

Depth

Lighter than 39% of the shades in our data

Undertone

Listed as warm from its name

Swatch

Reads in between warm and cool #d4915f

Data

Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Cover FX 60 G+ in Power Play Foundation (likely close). In all, 174 ranges have a likely-close shade and 106 brands have one worth trying.

Closest shade in each brand

The 40 closest of 106 brands. The other 66 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Cover FX

   60 G+ · Power Play Foundation

   Likely close Swatch reads about the same · listed olive

2. Laura Mercier

   14 · Smooth Finish Foundation Powder

   Likely close Swatch reads about the same · listed warm

3. MAC

   NW35 · Studio Fix Soft Matte Foundation Stick

   Likely close Swatch reads about the same · listed neutral

4. jane iredale

   M10 · Beyond Matte Liquid Foundation

   Likely close Swatch reads about the same · listed warm

5. Fenty Beauty

   310 · Pro Filt'r Soft Matte Longwear Foundation

   Likely close Swatch reads about the same

6. Kosas

   Medium Tan Warm 250 · Revealer Skin-Improving Foundation SPF 25

   Likely close Swatch reads about the same · listed warm

7. UOMA Beauty

   T1W Bronze Venus · Say What?! Foundation

   Likely close Swatch reads about the same · listed warm

8. KVD Vegan Beauty

   54 Medium N · Lock-It Foundation

   Likely close Swatch reads about the same · listed neutral

9. bareMinerals

   19 Toffee · BAREPRO Performance Wear Powder Foundation

   Likely close Swatch reads about the same · listed warm

10. Estée Lauder

    6N1 Mocha · Double Wear Stay In Place Matte Powder Foundation

    Likely close Swatch reads about the same · listed neutral

11. L'Oréal

    N6, Medium · True Match Super-Blendable Foundation

    Likely close Swatch reads about the same

12. Urban Decay

    70WO · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads about the same · listed warm

13. Clinique

    WN 54 Honey Wheat · Even Better Glow Light Reflecting Makeup Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed neutral-warm

14. Charlotte Tilbury

    9 WARM · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed warm

15. Lancôme

    420 Bisque · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads about the same

16. NARS

    MD3 Càdiz · Sheer Glow Foundation

    Likely close Swatch reads about the same · listed neutral

17. beautyblender

    3.70 Warm/Olive · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed olive

18. J.Cat Beauty

    Soft Tan · Aquasurance Compact Foundation

    Likely close Swatch reads about the same

19. Dose Of Colors

    122 Medium Tan · Meet Your Hue Foundation

    Likely close Swatch reads about the same · listed warm

20. Tarte

    44H Tan Honey · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed warm

21. Dior

    051 Praline · Diorskin Forever Undercover Foundation

    Likely close Swatch reads about the same · listed warm

22. Maybelline

    Toffee · Fit Me Dewy + Smooth Foundation

    Likely close Swatch reads about the same

23. Too Faced

    Golden Beige · Born This Way Matte 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

24. ZOEVA

    270N Honest · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads about the same · listed olive

25. Milani

    Tan · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads about the same

26. Natasha Denona

    NY11 - Tan Neutral Yellow · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed neutral-warm

27. Ulta Beauty

    Medium Cool · Adjustable Coverage Foundation

    Likely close Swatch reads about the same · listed cool

28. Beauty Bakerie

    325 Neutral · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed neutral

29. Sephora Collection

    35 N · Best Skin Ever Liquid Foundation

    Likely close Swatch reads about the same · listed neutral

30. Wet n Wild

    Amber · PhotoFocus Stick Foundation

    Likely close Swatch reads cooler

31. Rare Beauty

    370N · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed neutral-warm

32. W3LL People

    Dark Neutral · Narcissist Foundation Stick

    Likely close Swatch reads about the same · listed neutral

33. Gucci

    330W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed warm

34. e.l.f. Cosmetics

    34 Medium Cool · Soft Glam Satin Foundation

    Likely close Swatch reads about the same · listed cool

35. Morphe

    F2.80 Warm · Fluidity Full-Coverage Foundation

    Likely close Swatch reads warmer · listed warm

36. Smith & Cult

    370 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed neutral

37. Makeup Revolution

    F10.5 · Conceal & Glow Foundation

    Likely close Swatch reads cooler · listed warm

38. CoverGirl

    M10 Golden Natural · TruBlend Matte Made Liquid Foundation

    Likely close Swatch reads about the same · listed warm

39. It Cosmetics

    Tan · Bye Bye Foundation Full Coverage Moisturizer with SPF 50+

    Likely close Swatch reads about the same · listed warm

40. Guerlain

    05C · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

Closest shade in the other 66 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 500 Deep Like Me
• Amorepacific 208 Medium Yellow
• Anastasia Beverly Hills 320N
• Antonym Dark
• Armani Beauty 8.5
• Au Naturale Lucia
• Becca Cosmetics 3N2 Noisette
• Benefit Cosmetics Shade 8
• Bite Beauty T105
• BLK/OPL Rich Caramel
• Bobbi Brown Golden Honey
• boscia Manhattan Beach
• Burt's Bees Classic Ivory
• Catrice 020 Warm Beige
• ColourPop 145W Med Dark
• COOLA Golden
• Dermablend 65W Golden Bronze
• Dr. Dennis Gross Skincare Medium/Deep
• Dr. Jart+ Medium
• Elcie Cosmetics Vanilla
• Essence 80 Cool Chai
• Exa 250 Valentine
• florence by mills MT120
• Flower Beauty M5 Caramel
• Givenchy N09
• Haus Labs 310 Medium
• Hourglass Warm Beige
• Huda Beauty 455R
• Hynt Beauty Honey Chestnut
• Il Makiage 212-66125 125
• ILIA 11 Matira
• Josie Maran Medium Dark
• Jouer Cosmetics Maple
• Juice Beauty 15 Rosy Sand
• Juvia's Place 420 Havana
• Kevyn Aucoin 13 Deep EF
• KIKO Milano Hazelnut
• Koh Gen Do 301
• L.A. Girl Nude Beige
• La Mer 430 Chestnut
• Lawless Warmth
• lilah b. b classic
• Lorac 18
• Make Up For Ever Y434
• Milk Makeup Medium Tan
• Nudestix 6 Nude
• NYX Professional Makeup Neutral Buff
• Ofra Cosmetics 6
• Origins 610
• Pacifica 18WT Warm Tan
• Pat McGrath Labs 17 Medium
• Perricone MD Golden
• Physicians Formula Light to Medium
• Pretty Vulgar Shameless Skin
• PÜR TP4 Medium Tan
• Revlon 410 Toast
• rms beauty 55
• Shiseido 350 Maple
• Smashbox 3.2
• surratt beauty 10 Surreal Skin
• The Ordinary 3.1 Y
• Tom Ford 5.5 Bisque
• VDL V07 Cool Undertone
• Wander Beauty Rich
• Winky Lux Deep
• Yves Saint Laurent BD70

Filter every range in the shade finder

Next to it in Velvet Matte Longwear Foundation

• Medium to Tan Warm (lighter)
• Tan Cool (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.