Fenty Beauty

310 in other brands

Pro Filt'r Soft Matte Longwear Foundation · Liquid and cream

Depth

Lighter than 38% of the shades in our data

Undertone

Not listed

Swatch

Reads in between warm and cool #d1915f

Data

Fenty Beauty's own website, October 2026 (how we collect it)

The closest shade in another brand is jane iredale M10 in Beyond Matte Liquid Foundation (likely close). In all, 186 ranges have a likely-close shade and 106 brands have one worth trying.

Closest shade in each brand

The 40 closest of 106 brands. The other 66 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. jane iredale

   M10 · Beyond Matte Liquid Foundation

   Likely close Swatch reads about the same · listed warm

2. Urban Decay

   70WO · Stay Naked The Fix Powder Foundation

   Likely close Swatch reads about the same · listed warm

3. Cover FX

   60 G+ · Power Play Foundation

   Likely close Swatch reads about the same · listed olive

4. NARS

   MD3 Càdiz · Sheer Glow Foundation

   Likely close Swatch reads about the same · listed neutral

5. beautyblender

   3.70 Warm/Olive · Bounce Liquid Whip Long Wear Foundation

   Likely close Swatch reads about the same · listed olive

6. Laura Mercier

   14 · Smooth Finish Foundation Powder

   Likely close Swatch reads about the same · listed warm

7. Ulta Beauty

   Tan Warm · Velvet Matte Longwear Foundation

   Likely close Swatch reads about the same · listed warm

8. Charlotte Tilbury

   9 WARM · Airbrush Flawless Foundation

   Likely close Swatch reads about the same · listed warm

9. Dose Of Colors

   122 Medium Tan · Meet Your Hue Foundation

   Likely close Swatch reads about the same · listed warm

10. KVD Vegan Beauty

    55 Medium N · Lock-It Foundation

    Likely close Swatch reads about the same · listed neutral

11. L'Oréal

    N6, Medium · True Match Super-Blendable Foundation

    Likely close Swatch reads about the same

12. Estée Lauder

    6N1 Mocha · Double Wear Stay In Place Matte Powder Foundation

    Likely close Swatch reads about the same · listed neutral

13. Kosas

    Medium Tan Warm 250 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads about the same · listed warm

14. MAC

    NW35 · Studio Fix Soft Matte Foundation Stick

    Likely close Swatch reads about the same · listed neutral

15. bareMinerals

    19 Toffee · BAREPRO Performance Wear Powder Foundation

    Likely close Swatch reads about the same · listed warm

16. Clinique

    Fresh Deep Neutral · Acne Solutions Liquid Makeup

    Likely close Swatch reads about the same · listed neutral

17. Tarte

    40H Tan Honey · Amazonian Clay Full Coverage Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

18. Milani

    Tan · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads about the same

19. Maybelline

    Toffee · Fit Me Dewy + Smooth Foundation

    Likely close Swatch reads about the same

20. J.Cat Beauty

    Soft Tan · Aquasurance Compact Foundation

    Likely close Swatch reads about the same

21. e.l.f. Cosmetics

    33 Medium Warm · Soft Glam Satin Foundation

    Likely close Swatch reads about the same · listed warm

22. Sephora Collection

    35 N · Best Skin Ever Liquid Foundation

    Likely close Swatch reads about the same · listed neutral

23. UOMA Beauty

    T1W Bronze Venus · Say What?! Foundation

    Likely close Swatch reads about the same · listed warm

24. Morphe

    F2.80 Warm · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed warm

25. Lancôme

    420 Bisque · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads about the same

26. W3LL People

    Dark Golden · Narcissist Foundation Stick

    Likely close Swatch reads about the same · listed warm

27. Wet n Wild

    Cream Beige · PhotoFocus Stick Foundation

    Likely close Swatch reads about the same

28. ZOEVA

    280N Honour · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads about the same · listed neutral-warm

29. Beauty Bakerie

    325 Neutral · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed neutral

30. Rare Beauty

    370N · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed neutral-warm

31. Natasha Denona

    NY11 - Tan Neutral Yellow · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed neutral-warm

32. Yves Saint Laurent

    BD70 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed warm

33. Gucci

    350W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed warm

34. Too Faced

    Golden Beige · Born This Way Matte 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

35. Dior

    051 Praline · Diorskin Forever Undercover Foundation

    Likely close Swatch reads about the same · listed warm

36. Revlon

    410 Toast · ColorStay Full Cover Foundation

    Likely close Swatch reads about the same

37. Armani Beauty

    8.5 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Likely close Swatch reads about the same · listed warm

38. Make Up For Ever

    Y434 · Reboot Active Care Revitalizing Foundation

    Likely close Swatch reads about the same · listed neutral-warm

39. CoverGirl

    M10 Golden Natural · TruBlend Matte Made Liquid Foundation

    Likely close Swatch reads about the same · listed warm

40. Dermablend

    65W Golden Bronze · Cover Creme Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

Closest shade in the other 66 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 500 Deep Like Me
• Amorepacific 208 Medium Yellow
• Anastasia Beverly Hills 320N
• Antonym Dark
• Au Naturale Lucia
• Becca Cosmetics 3N3 Khaki
• Benefit Cosmetics Shade 8
• Bite Beauty T105
• BLK/OPL Rich Caramel
• Bobbi Brown Golden Honey
• boscia Manhattan Beach
• Burt's Bees Classic Ivory
• Catrice 020 Warm Beige
• ColourPop 145W Med Dark
• COOLA Golden
• Dr. Dennis Gross Skincare Medium/Deep
• Dr. Jart+ Medium
• Elcie Cosmetics Vanilla
• Essence 80 Cool Chai
• Exa 250 Valentine
• Fenty Beauty 380
• florence by mills MT120
• Flower Beauty M5 Caramel
• Givenchy P350
• Guerlain 05C
• Haus Labs 310 Medium
• Hourglass Warm Beige
• Huda Beauty 455R
• Hynt Beauty Honey Chestnut
• Il Makiage 212-66125 125
• ILIA 11 Matira
• It Cosmetics 41 Tan Warm
• Josie Maran Medium Dark
• Jouer Cosmetics Maple
• Juice Beauty 15 Rosy Sand
• Juvia's Place 400 Ethiopia
• Kevyn Aucoin 13 Deep EF
• KIKO Milano Hazelnut
• Koh Gen Do 301
• L.A. Girl Nude Beige
• La Mer 430 Chestnut
• Lawless Warmth
• lilah b. b classic
• Lorac 18
• Makeup Revolution F10.5
• Milk Makeup Medium Tan
• Nudestix 6 Nude
• NYX Professional Makeup Neutral Buff
• Ofra Cosmetics 6
• Origins 610
• Pacifica 18WT Warm Tan
• Pat McGrath Labs 17 Medium
• Perricone MD Nude
• Physicians Formula Light to Medium
• Pretty Vulgar Shameless Skin
• PÜR TP4 Medium Tan
• rms beauty 55
• Shiseido 350 Maple
• Smashbox 3.1
• Smith & Cult 370 Neutral
• surratt beauty 10 Surreal Skin
• The Ordinary 3.1 Y
• Tom Ford 5.5 Bisque
• VDL V07 Cool Undertone
• Wander Beauty Golden Tan
• Winky Lux Deep

Filter every range in the shade finder

Next to it in Pro Filt'r Soft Matte Longwear Foundation

• 300 (lighter)
• 315 (deeper)

Colours come from Fenty Beauty's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.