It Cosmetics

Fair Light in other brands

CC+ Cream Oil-Free Matte with SPF 40 · Skin tint, BB and CC

Depth: Lighter than 62% of the shades in our data
Undertone: Listed as cool from its retail listing
Swatch: Reads in between warm and cool #dbae8b
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Huda Beauty 210B Chai in #FauxFilter Full Coverage Matte Foundation (likely close). In all, 268 ranges have a likely-close shade and 104 brands have one worth trying.

Closest shade in each brand

The 40 closest of 104 brands. The other 64 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Huda Beauty

210B Chai · #FauxFilter Full Coverage Matte Foundation

Likely close Swatch reads about the same · listed warm
La Mer

330 Tan · The Soft Fluid Long Wear Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
bareMinerals

4.5 Wheat · COMPLEXION RESCUE Hydrating Foundation Stick with Mineral SPF 25

Likely close Swatch reads about the same · listed warm
Jouer Cosmetics

Golden Sand · Essential High Coverage Crème Foundation

Likely close Swatch reads about the same · listed warm
Lawless

Arizona · Woke Up Like This Flawless Finish Foundation

Likely close Swatch reads about the same · listed warm
Dermablend

20W Cashew Beige · Cover Creme Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Smith & Cult

220 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads about the same · listed neutral
Sephora Collection

14 Light Delicate Beige · 10 Hour Wear Perfection Foundation

Likely close Swatch reads about the same · listed cool
Yves Saint Laurent

BD30 · All Hours Longwear Natural Matte Foundation

Likely close Swatch reads about the same · listed warm
It Cosmetics

Medium Tan · Bye Bye Lines Sheer Liquid Foundation

Likely close Swatch reads about the same · listed warm
Fenty Beauty

260 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads about the same · listed neutral
Hourglass

Honey · Illusion Hyaluronic Skin Tint

Likely close Swatch reads about the same · listed warm
Exa

360 Oakjoo · High Fidelity Foundation

Likely close Swatch reads about the same · listed neutral
Urban Decay

30 · Hydromaniac Glowy Tinted Hydrator Foundation

Likely close Swatch reads about the same · listed neutral
MAC

N6.5 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed neutral
Il Makiage

212-66015 15 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads about the same · listed warm
Laura Mercier

2W1 · Tinted Moisturizer Broad Spectrum SPF 20 - Oil Free

Likely close Swatch reads about the same · listed neutral
PÜR

MN5 Golden Medium · 4-in-1 Pressed Mineral Powder Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Kosas

04 Tone · Tinted Face Oil Foundation

Likely close Swatch reads about the same · listed warm
Clinique

WN 38 Stone · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

Likely close Swatch reads about the same
Cover FX

40 G+ · Power Play Foundation

Likely close Swatch reads about the same · listed olive
Make Up For Ever

Y325 · Ultra HD Invisible Cover Stick Foundation

Likely close Swatch reads about the same · listed warm
Tarte

34N Medium Neutral · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed neutral
Armani Beauty

4.5 · Neo Nude Foundation

Likely close Swatch reads about the same · listed warm
Lancôme

215 Buff N · Teint Idole Ultra Wear 24H Long Wear Foundation

Likely close Swatch reads about the same · listed neutral
Gucci

220N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed neutral
Perricone MD

Ivory · No Makeup Foundation Serum Broad Spectrum SPF 20

Likely close Swatch reads about the same
beautyblender

2.50 Neutral · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed neutral
Charlotte Tilbury

7 Medium · Light Wonder Foundation

Likely close Swatch reads about the same · listed neutral
CoverGirl

570 Medium/Tan · Clean Fresh Skin Milk Foundation

Likely close Swatch reads about the same
Dior

4 Warm · BACKSTAGE Face & Body Foundation

Likely close Swatch reads about the same · listed warm
Givenchy

Y215 · Teint Couture Everwear 24H Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Becca Cosmetics

2N1 Cashew · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed neutral
NARS

Annapurna · Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30

Likely close Swatch reads about the same · listed olive
Wet n Wild

Bronze Beige · PhotoFocus Liquid Foundation

Likely close Swatch reads about the same
Natasha Denona

55Wr · Foundation X+

Likely close Swatch reads about the same · listed neutral
Bobbi Brown

Beige · Skin Long-Wear Weightless Foundation SPF 15

Likely close Swatch reads about the same · listed neutral
Pat McGrath Labs

14 Light Medium · Sublime Perfection Foundation

Likely close Swatch reads about the same · listed olive
e.l.f. Cosmetics

23 Light Cool · Soft Glam Satin Foundation

Likely close Swatch reads about the same · listed cool
Milk Makeup

Golden Nude · Flex Foundation Stick

Likely close Swatch reads about the same · listed warm

Closest shade in the other 64 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in CC+ Cream Oil-Free Matte with SPF 40

Fair (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.