Foundation Shades

ZOEVA

140N Energetic in other brands

Authentik Skin Natural Luminous Foundation · Liquid and cream

Depth
Lighter than 76% of the shades in our data
Undertone
Listed as neutral-warm from its retail listing
Swatch
Reads in between warm and cool #e9bd95
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is NARS M1 Punjab in Natural Radiant Longwear Foundation (likely close). In all, 239 ranges have a likely-close shade and 102 brands have one worth trying.

Closest shade in each brand

The 40 closest of 102 brands. The other 62 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. NARS

    M1 Punjab · Natural Radiant Longwear Foundation

    Likely close Swatch reads about the same · listed warm

  2. Maybelline

    Fair Ivory · Fit Me Dewy + Smooth Foundation

    Likely close Swatch reads about the same

  3. Milani

    Nude Beige · Screen Queen Foundation

    Likely close Swatch reads about the same

  4. It Cosmetics

    23 Light Warm · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed warm

  5. Wet n Wild

    Soft Beige · Photo Focus Dewy Foundation

    Likely close Swatch reads about the same

  6. Pacifica

    33NL Neutral Light · Alight Clean Foundation

    Likely close Swatch reads about the same · listed neutral

  7. Laura Mercier

    Buff · Flawless Fusion Ultra-Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

  8. Estée Lauder

    2W1 Dawn · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads about the same · listed warm

  9. L'Oréal

    N3, Light Medium · True Match Super-Blendable Foundation

    Likely close Swatch reads about the same

  10. Rare Beauty

    200C · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed cool

  11. Catrice

    002 Neutral Ivory · True Skin Hydrating Foundation

    Likely close Swatch reads about the same · listed neutral

  12. Wander Beauty

    Fair Light · Wanderlust Powder Foundation

    Likely close Swatch reads about the same · listed warm

  13. bareMinerals

    5.5 Bamboo · Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25

    Likely close Swatch reads about the same · listed warm

  14. Revlon

    240 Medium Beige · ColorStay Full Cover Foundation

    Likely close Swatch reads about the same

  15. MAC

    C4.5 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads about the same · listed warm

  16. Clinique

    CN 18 Cream Whip · Beyond Perfecting Foundation + Concealer

    Likely close Swatch reads about the same · listed neutral-cool

  17. Shiseido

    220 Linen · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  18. Fenty Beauty

    200 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads about the same · listed cool

  19. Gucci

    170W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed warm

  20. W3LL People

    Fair Golden · Narcissist Foundation Stick

    Likely close Swatch reads about the same · listed warm

  21. Ulta Beauty

    Medium Cool · Velvet Matte Longwear Foundation

    Likely close Swatch reads about the same · listed cool

  22. Morphe

    Hint of Almond · Morphe 2 Hint Hint Skin Tint

    Likely close Swatch reads about the same · listed neutral

  23. Armani Beauty

    2 · Designer Lift Smoothing Firming Full Coverage Foundation with SPF 20

    Likely close Swatch reads about the same · listed neutral-cool

  24. e.l.f. Cosmetics

    0 Fair Neutral Warm · Halo Glow Liquid Filter

    Likely close Swatch reads about the same · listed neutral-warm

  25. Urban Decay

    10WY · Stay Naked Weightless Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  26. Kevyn Aucoin

    4.5 Light EF · Foundation Balm

    Likely close Swatch reads about the same

  27. Hynt Beauty

    Sand · Encore Pressed Powder Foundation

    Likely close Swatch reads about the same · listed olive

  28. Becca Cosmetics

    2W1 Vanilla · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

  29. Flower Beauty

    L4 Warm Beige · Light Illusion Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  30. Too Faced

    Vanilla · Born This Way Undetectable Medium-to-Full Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  31. L.A. Girl

    Bisque · Pro.Matte Foundation

    Likely close Swatch reads about the same

  32. Tarte

    20S light sand · face tape foundation

    Likely close Swatch reads about the same · listed warm

  33. Cover FX

    G30 · Natural Finish Foundation

    Likely close Swatch reads about the same · listed warm

  34. Charlotte Tilbury

    5 COOL · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed cool

  35. Exa

    450 Emily · High Fidelity Foundation

    Likely close Swatch reads about the same · listed olive

  36. Smashbox

    0.2 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

    Likely close Swatch reads about the same · listed warm

  37. Dose Of Colors

    114 Light · Meet Your Hue Foundation

    Likely close Swatch reads about the same · listed warm

  38. Hourglass

    Buff · Immaculate Liquid Powder Foundation

    Likely close Swatch reads about the same · listed warm

  39. CoverGirl

    550 Light/Medium · Clean Fresh Skin Milk Foundation

    Likely close Swatch reads about the same

  40. Lancôme

    250 Bisque W · Teint Idole Ultra Wear 24H Long Wear Foundation

    Likely close Swatch reads about the same · listed warm

Closest shade in the other 62 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Authentik Skin Natural Luminous Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.