Foundation Shades

La Mer

310 Beige in other brands

The Soft Fluid Long Wear Foundation SPF 20 · Liquid and cream

Depth
Lighter than 82% of the shades in our data
Undertone
Listed as neutral from its retail listing
Swatch
Reads in between warm and cool #f0c2a1
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is MAC NC43.5 in Studio Fix Powder Plus Foundation (likely close). In all, 231 ranges have a likely-close shade and 102 brands have one worth trying.

Closest shade in each brand

The 40 closest of 102 brands. The other 62 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. MAC

    NC43.5 · Studio Fix Powder Plus Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  2. surratt beauty

    2 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads about the same · listed cool

  3. Fenty Beauty

    160 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

  4. Pat McGrath Labs

    13 Light Medium · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed warm

  5. Charlotte Tilbury

    4 COOL · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed cool

  6. Clinique

    CN 28 Ivory · Even Better Glow Light Reflecting Makeup Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed neutral-cool

  7. L'Oréal

    W3, Light Medium · True Match Super-Blendable Foundation

    Likely close Swatch reads about the same

  8. Too Faced

    Porcelain · Born This Way Undetectable Medium-to-Full Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  9. Tom Ford

    2.5 Linen · Traceless Foundation Stick

    Likely close Swatch reads about the same

  10. jane iredale

    Warm Silk · Liquid Minerals A Foundation

    Likely close Swatch reads about the same · listed warm

  11. beautyblender

    3.10 Cool · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed cool

  12. bareMinerals

    02 Vanilla · COMPLEXION RESCUE Hydrating Foundation Stick with Mineral SPF 25

    Likely close Swatch reads about the same · listed neutral-warm

  13. Yves Saint Laurent

    B10 · Touche Eclat All-In-One Glow Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  14. NARS

    Salzburg · Soft Matte Complete Foundation

    Likely close Swatch reads about the same · listed neutral

  15. Gucci

    130W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed warm

  16. Natasha Denona

    55WR · Transformatte Pore Vanishing Matte Foundation

    Likely close Swatch reads about the same · listed neutral

  17. CoverGirl

    225 Buff Beige · Olay Simply Ageless Foundation

    Likely close Swatch reads about the same

  18. Shiseido

    160 Shell · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  19. Wet n Wild

    Nude Ivory · PhotoFocus Liquid Foundation

    Likely close Swatch reads about the same

  20. Almay

    100 Ivory · Clear Complexion Make Myself Clear Makeup

    Likely close Swatch reads about the same

  21. It Cosmetics

    Neutral Medium · CC+ Cream Illumination SPF 50+

    Likely close Swatch reads about the same · listed neutral

  22. Pacifica

    31CL Cool Light · Alight Clean Foundation

    Likely close Swatch reads about the same · listed cool

  23. PÜR

    Golden Light · 4-In-1 Foundation Stick

    Likely close Swatch reads about the same · listed warm

  24. Milani

    Creamy Natural · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads about the same

  25. Cover FX

    2 G Light · Custom Cover Drops

    Likely close Swatch reads about the same · listed warm

  26. Smashbox

    1.15 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads about the same · listed warm

  27. Ulta Beauty

    Light to Medium Cool · Velvet Matte Longwear Foundation

    Likely close Swatch reads about the same · listed cool

  28. Exa

    410 James · High Fidelity Foundation

    Likely close Swatch reads about the same · listed neutral

  29. Guerlain

    03C · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  30. Becca Cosmetics

    1N2 Porcelain · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  31. Rare Beauty

    130N · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed neutral

  32. Juvia's Place

    740 Marisol · I Am Magic Foundation

    Likely close Swatch reads about the same · listed neutral

  33. Tarte

    20S light sand · face tape foundation

    Likely close Swatch reads about the same · listed warm

  34. Armani Beauty

    2.5 · Neo Nude Foundation

    Likely close Swatch reads about the same · listed neutral

  35. Makeup Revolution

    F7 · Conceal & Hydrate Foundation

    Likely close Swatch reads about the same · listed neutral

  36. ILIA

    5 Bom Bom · Super Serum Skin Tint SPF 40 Foundation

    Likely close Swatch reads about the same · listed neutral

  37. Revlon

    150 Buff · ColorStay Makeup For Combo/Oily Skin

    Likely close Swatch reads about the same

  38. Dior

    020 Light Beige · Dreamskin Fresh & Perfect Cushion Broad Spectrum SPF 50 Refill

    Likely close Swatch reads about the same · listed neutral

  39. Smith & Cult

    160 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed neutral

  40. Kevyn Aucoin

    05 ST · Stripped Nude Skin Tint

    Likely close Swatch reads warmer

Closest shade in the other 62 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in The Soft Fluid Long Wear Foundation SPF 20

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.