Foundation Shades

Wet n Wild

Golden Tan in other brands

PhotoFocus Stick Foundation · Stick

Depth
Lighter than 37% of the shades in our data
Undertone
Listed as warm from its name
Swatch
Reads warmer than most shades this deep #ca9353
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Bobbi Brown Golden in Skin Foundation Stick (likely close). In all, 92 ranges have a likely-close shade and 101 brands have one worth trying.

Closest shade in each brand

The 40 closest of 101 brands. The other 61 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Bobbi Brown

    Golden · Skin Foundation Stick

    Likely close Swatch reads about the same · listed warm

  2. Estée Lauder

    4N3 Maple Sugar · Double Wear Stay-in-Place Makeup

    Likely close Swatch reads about the same · listed neutral-cool

  3. bareMinerals

    21 Sable · BAREPRO Longwear Powder Foundation

    Likely close Swatch reads about the same · listed warm

  4. NARS

    MD2.3 Moorea · Natural Radiant Longwear Foundation

    Likely close Swatch reads about the same · listed warm

  5. Pacifica

    15WT Warm Tan · Alight Clean Foundation

    Likely close Swatch reads about the same · listed warm

  6. Dermablend

    40N Chestnut · Smooth Liquid Camo Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  7. Wet n Wild

    Desert Beige · Photo Focus Dewy Foundation

    Likely close Swatch reads about the same

  8. Morphe

    F3.30 Warm · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  9. Fenty Beauty

    345 · Pro Filt'r Soft Matte Longwear Foundation

    Likely close Swatch reads about the same

  10. Ulta Beauty

    Medium to Tan Warm · Effortless Effect Foundation

    Likely close Swatch reads about the same · listed warm

  11. Urban Decay

    70WY · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads about the same · listed warm

  12. Lorac

    15 · PRO Soft Focus Longwear Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  13. La Mer

    450 Sepia · The Soft Fluid Long Wear Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  14. Huda Beauty

    410G Brown Sugar · #FauxFilter Full Coverage Matte Foundation

    Likely close Swatch reads about the same · listed warm

  15. Makeup Revolution

    F9.5 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same · listed olive

  16. Kosas

    Medium Tan Olive 270 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads about the same · listed olive

  17. Hourglass

    No. 3 Sand · Veil Fluid Makeup

    Likely close Swatch reads about the same · listed warm

  18. e.l.f. Cosmetics

    32 Medium Neutral · Soft Glam Satin Foundation

    Likely close Swatch reads about the same · listed neutral

  19. Charlotte Tilbury

    9 NEUTRAL · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed neutral

  20. Rare Beauty

    360W · Liquid Touch Weightless Foundation

    Likely close Swatch reads cooler · listed olive

  21. L'Oréal

    Caramel Beige · Infallible Pro-Glow Foundation

    Likely close Swatch reads about the same

  22. Laura Mercier

    Golden · Flawless Lumière Radiance-Perfecting Foundation

    Likely close Swatch reads about the same · listed warm

  23. Benefit Cosmetics

    Shade 7 Medium-Tan Neutral · Hello Happy Flawless Brightening Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral

  24. Yves Saint Laurent

    BD70 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads cooler · listed warm

  25. Maybelline

    Soft Tan · Fit Me Dewy + Smooth Foundation

    Likely close Swatch reads about the same

  26. Milani

    Deep Tan · Screen Queen Foundation

    Likely close Swatch reads about the same

  27. It Cosmetics

    42 Tan Neutral · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads cooler · listed neutral

  28. MAC

    NC38 · Studio Fix Soft Matte Foundation Stick

    Likely close Swatch reads cooler · listed warm

  29. Lancôme

    425 Bisque W · Teint Idole Ultra Wear 24H Long Wear Foundation

    Likely close Swatch reads about the same · listed warm

  30. Almay

    150 Tan · Skin Perfecting Healthy Biome Makeup

    Likely close Swatch reads lighter

  31. Milk Makeup

    Golden Sand · Flex Foundation Stick

    Likely close Swatch reads about the same · listed warm

  32. Tarte

    44S Tan Sand · Amazonian Clay Full Coverage Foundation SPF 15

    Likely close Swatch reads cooler · listed warm

  33. Sephora Collection

    33.5 Y · Best Skin Ever Liquid Foundation

    Likely close Swatch reads lighter · listed warm

  34. Revlon

    410 Toast · ColorStay Full Cover Foundation

    Likely close Swatch reads cooler

  35. Clinique

    WN 98 Cream Caramel · Even Better Glow Light Reflecting Makeup Broad Spectrum SPF 15

    Likely close Swatch reads cooler · listed neutral-warm

  36. jane iredale

    M8 · Beyond Matte Liquid Foundation

    Likely close Swatch reads lighter and cooler · listed neutral

  37. Armani Beauty

    7.5 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Likely close Swatch reads about the same · listed warm

  38. KVD Vegan Beauty

    53 Medium N · Lock-It Foundation

    Likely close Swatch reads cooler · listed neutral

  39. Smashbox

    3.02 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

    Likely close Swatch reads about the same · listed olive

  40. Natasha Denona

    86Y · Transformatte Pore Vanishing Matte Foundation

    Likely close Swatch reads cooler · listed warm

Closest shade in the other 61 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in PhotoFocus Stick Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.