W3LL People

Fair Golden in other brands

Bio Base Pressed Foundation · Liquid and cream

Depth: Lighter than 97% of the shades in our data
Undertone: Listed as warm from its name
Swatch: Reads cooler than most shades this deep #f1e0da
Data: Retailer swatch, January 2021 (how we collect it)

Listed as warm, but its swatch reads cooler than most shades this deep. Retailer swatches don't always show undertone well, so give the listed undertone more weight.

This shade is lighter than most shades in our data, so many ranges won't go far enough. Look for the "Likely close" rows first.

The closest shade in another brand is Smith & Cult 100 Neutral in Veiled Threat Weightless Micro-Blurring Foundation (likely close). In all, 70 ranges have a likely-close shade and 91 brands have one worth trying.

Closest shade in each brand

The 40 closest of 91 brands. The other 51 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Smith & Cult

100 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads warmer · listed neutral
Cover FX

N0 · Natural Finish Foundation

Likely close Swatch reads warmer · listed neutral
Nudestix

1 Nude · Tinted Cover Foundation

Likely close Swatch reads about the same · listed neutral
PÜR

LP2 Fair Ivory · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

Likely close Swatch reads much warmer · listed cool
Tarte

8S · SEA Water Foundation Broad Spectrum SPF 15

Likely close Swatch reads warmer
Estée Lauder

1N0 Porcelain · Futurist Hydra Rescue Moisturizing Makeup SPF 45

Likely close Swatch reads warmer · listed neutral
Sephora Collection

1 Lace · Matte Perfection Tinted Moisturizer

Likely close Swatch reads much warmer
Fenty Beauty

100 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads about the same · listed neutral
Urban Decay

20CP · Stay Naked The Fix Powder Foundation

Likely close Swatch reads warmer · listed cool
Ulta Beauty

Light Neutral · Moisturizing Foundation Stick

Likely close Swatch reads warmer · listed neutral
VDL

A02 Cool Light Beige · Perfect Lasting Foundation

Likely close Swatch reads much warmer · listed cool
e.l.f. Cosmetics

Light Ivory · Flawless Finish Foundation

Likely close Swatch reads much warmer · listed warm
ColourPop

10N Fair · Pretty Fresh Foundation

Likely close Swatch reads much warmer · listed neutral
Dior

0 Cool Rosy · BACKSTAGE Face & Body Foundation

Likely close Swatch reads much warmer · listed cool
Morphe

Hint of Ivory · Morphe 2 Hint Hint Skin Tint

Likely close Swatch reads much warmer · listed neutral-cool
Bobbi Brown

00 Alabaster · Skin Foundation SPF 15

Likely close Swatch reads much warmer · listed cool
Smashbox

0.3 · Studio Skin 24 Hour Oil-Free Hydra Foundation

Likely close Swatch reads much warmer · listed neutral
Maybelline

Natural Ivory · Dream Urban Cover Flawless Coverage Foundation SPF 50

Likely close Swatch reads much warmer
Beauty Bakerie

353 Cool · InstaBake Aqua Glass Foundation

Likely close Swatch reads much warmer · listed cool
Dose Of Colors

101 Fair · Meet Your Hue Foundation

Likely close Swatch reads lighter and much warmer · listed neutral
UOMA Beauty

T1N White Pearl · Say What?! Foundation

Likely close Swatch reads much warmer · listed neutral
Clinique

WN 01 Flax · Beyond Perfecting Foundation + Concealer

Likely close Swatch reads much warmer · listed neutral-warm
L'Oréal

395 - Rose Pearl · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

Likely close Swatch reads about the same
Pat McGrath Labs

1 Light · Sublime Perfection Foundation

Likely close Swatch reads much warmer · listed cool
Natasha Denona

N1 - Fair Neutral · Hy-Glam Serum Foundation

Likely close Swatch reads much warmer · listed neutral
CoverGirl

510 Porcelain · Clean Fresh Skin Milk Foundation

Likely close Swatch reads much warmer
KVD Vegan Beauty

002 Light · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads warmer · listed neutral
Makeup Revolution

P0.1 · Conceal & Define Satte Matte Powder Foundation

Likely close Swatch reads much warmer · listed cool
It Cosmetics

Fair · Celebration Full Coverage Powder Foundation

Likely close Swatch reads lighter and much warmer
jane iredale

Ivory · PurePressed Base Mineral Foundation Refill

Likely close Swatch reads much warmer · listed neutral
La Mer

140 Alabaster · The Soft Fluid Long Wear Foundation SPF 20

Likely close Swatch reads much warmer · listed neutral
NARS

L0.5 YangYang · Light Reflecting Advanced Skincare Foundation

Likely close Swatch reads much warmer · listed cool
Milani

Cool Porcelain · Screen Queen Foundation

Likely close Swatch reads much warmer · listed cool
Charlotte Tilbury

1 Fair · Light Wonder Foundation

Likely close Swatch reads much warmer · listed neutral
Lancôme

140 Ivoire · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

Likely close Swatch reads much warmer
ZOEVA

010N Aglow · Authentik Skin Natural Luminous Foundation

Likely close Swatch reads much warmer · listed neutral
NYX Professional Makeup

Light Porcelain · Born To Glow Naturally Radiant Foundation

Likely close Swatch reads about the same · listed cool
Huda Beauty

120B · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

Likely close Swatch reads much warmer · listed cool
Make Up For Ever

R210 · Matte Velvet Skin Blurring Powder Foundation

Likely close Swatch reads about the same · listed cool
MAC

N3 · Studio Fix Powder Plus Foundation

Likely close Swatch reads much warmer · listed cool

Closest shade in the other 51 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Bio Base Pressed Foundation

Medium Golden (lighter)
Medium Neutral (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.