Foundation Shades

PÜR

LP2 Fair Ivory in other brands

4-In-1 Love Your Selfie Longwear Foundation & Concealer · Liquid and cream

Depth
Lighter than 97% of the shades in our data
Undertone
Listed as cool from its retail listing
Swatch
Reads cooler than most shades this deep #f0dfd6
Data
Retailer swatch, January 2021 (how we collect it)

This shade is lighter than most shades in our data, so many ranges won't go far enough. Look for the "Likely close" rows first.

The closest shade in another brand is Sephora Collection 1 Lace in Matte Perfection Tinted Moisturizer (likely close). In all, 97 ranges have a likely-close shade and 96 brands have one worth trying.

Closest shade in each brand

The 40 closest of 96 brands. The other 56 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Sephora Collection

    1 Lace · Matte Perfection Tinted Moisturizer

    Likely close Swatch reads about the same

  2. Cover FX

    N0 · Natural Finish Foundation

    Likely close Swatch reads about the same · listed neutral

  3. Estée Lauder

    1N0 Porcelain · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads about the same · listed neutral

  4. Urban Decay

    20CP · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads about the same · listed cool

  5. ColourPop

    10N Fair · Pretty Fresh Foundation

    Likely close Swatch reads warmer · listed neutral

  6. Smith & Cult

    100 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads cooler · listed neutral

  7. VDL

    A02 Cool Light Beige · Perfect Lasting Foundation

    Likely close Swatch reads warmer · listed cool

  8. e.l.f. Cosmetics

    Light Ivory · Flawless Finish Foundation

    Likely close Swatch reads warmer · listed warm

  9. Tarte

    8S · SEA Water Foundation Broad Spectrum SPF 15

    Likely close Swatch reads cooler

  10. Nudestix

    1 Nude · Tinted Cover Foundation

    Likely close Swatch reads cooler · listed neutral

  11. Smashbox

    0.3 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads warmer · listed neutral

  12. W3LL People

    Fair Golden · Bio Base Pressed Foundation

    Likely close Swatch reads much cooler · listed warm

  13. UOMA Beauty

    T1N White Pearl · Say What?! Foundation

    Likely close Swatch reads warmer · listed neutral

  14. Bobbi Brown

    00 Alabaster · Skin Foundation SPF 15

    Likely close Swatch reads warmer · listed cool

  15. Maybelline

    Natural Ivory · Dream Urban Cover Flawless Coverage Foundation SPF 50

    Likely close Swatch reads warmer

  16. Dior

    0 Cool Rosy · BACKSTAGE Face & Body Foundation

    Likely close Swatch reads about the same · listed cool

  17. Ulta Beauty

    Fair Cool · Velvet Matte Longwear Foundation

    Likely close Swatch reads about the same · listed cool

  18. Morphe

    F1.10 Neutral · Fluidity Full-Coverage Foundation

    Likely close Swatch reads warmer · listed neutral

  19. Natasha Denona

    5 NFair · Foundation X+

    Likely close Swatch reads warmer · listed neutral

  20. PÜR

    Light Porcelain · 4-In-1 Foundation Stick

    Likely close Swatch reads about the same · listed neutral

  21. Beauty Bakerie

    353 Cool · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed cool

  22. CoverGirl

    510 Porcelain · Clean Fresh Skin Milk Foundation

    Likely close Swatch reads warmer

  23. Makeup Revolution

    P4 · Conceal & Define Satte Matte Powder Foundation

    Likely close Swatch reads warmer · listed cool

  24. Fenty Beauty

    100 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads cooler · listed neutral

  25. Clinique

    WN 01 Flax · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    Likely close Swatch reads much warmer

  26. Pat McGrath Labs

    1 Light · Sublime Perfection Foundation

    Likely close Swatch reads lighter · listed cool

  27. Charlotte Tilbury

    1 Fair · Light Wonder Foundation

    Likely close Swatch reads warmer · listed neutral

  28. Milani

    Cool Porcelain · Screen Queen Foundation

    Likely close Swatch reads warmer · listed cool

  29. Lancôme

    140 Ivoire · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads much warmer

  30. Dose Of Colors

    101 Fair · Meet Your Hue Foundation

    Likely close Swatch reads lighter · listed neutral

  31. jane iredale

    Ivory · PurePressed Base Mineral Foundation Refill

    Likely close Swatch reads much warmer · listed neutral

  32. It Cosmetics

    Fair · Celebration Full Coverage Powder Foundation

    Likely close Swatch reads lighter and warmer

  33. KVD Vegan Beauty

    002 Light · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads lighter · listed neutral

  34. ZOEVA

    010N Aglow · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads much warmer · listed neutral

  35. MAC

    N3 · Studio Fix Powder Plus Foundation

    Likely close Swatch reads warmer · listed cool

  36. Huda Beauty

    120B · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads lighter and warmer · listed cool

  37. NARS

    L1.5 Yulong · Natural Radiant Longwear Foundation

    Likely close Swatch reads lighter and warmer · listed neutral

  38. La Mer

    140 Alabaster · The Soft Fluid Long Wear Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

  39. L'Oréal

    395 - Rose Pearl · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads cooler

  40. beautyblender

    1.20 Cool · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads warmer · listed cool

Closest shade in the other 56 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in 4-In-1 Love Your Selfie Longwear Foundation & Concealer

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.