Foundation Shades

MAC

NW10 in other brands

Studio Fix Powder Plus Foundation · Powder

Depth
Lighter than 94% of the shades in our data
Undertone
Listed as neutral-cool from its retail listing
Swatch
Reads in between warm and cool #f3d3b9
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is KIKO Milano 2NG Neutral Gold in Love Fusion 24H Moisture Radiant Foundation (likely close). In all, 270 ranges have a likely-close shade and 108 brands have one worth trying.

Closest shade in each brand

The 40 closest of 108 brands. The other 68 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. KIKO Milano

    2NG Neutral Gold · Love Fusion 24H Moisture Radiant Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  2. Urban Decay

    30WO · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads about the same · listed warm

  3. Charlotte Tilbury

    2 NEUTRAL · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed neutral

  4. Too Faced

    Cream Puff · Born This Way Undetectable Medium-to-Full Coverage Powder Foundation

    Likely close Swatch reads about the same · listed cool

  5. L'Oréal

    N1, Light · True Match Super-Blendable Foundation

    Likely close Swatch reads about the same

  6. Maybelline

    118 · Super Stay 24HR Glowy Skin Tint with Vitamin C

    Likely close Swatch reads about the same · listed warm

  7. Il Makiage

    212-88010 10 · After Party Full Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  8. Lancôme

    120 Ivoire · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads about the same

  9. CoverGirl

    100 - Fair Porcelain · Clean Invisible Foundation

    Likely close Swatch reads about the same

  10. Natasha Denona

    41WY · Transformatte Pore Vanishing Matte Foundation

    Likely close Swatch reads about the same · listed warm

  11. W3LL People

    Pale Ivory · Narcissist Foundation Stick

    Likely close Swatch reads about the same · listed neutral-warm

  12. Clinique

    WN 04 Bone · Beyond Perfecting Foundation + Concealer

    Likely close Swatch reads about the same · listed neutral-warm

  13. Shiseido

    240 · Synchro Skin Self-Refreshing Foundation SPF 30

    Likely close Swatch reads about the same · listed neutral

  14. Tarte

    fair · Sugar Rush Skin Treat Poreless Foundation Stick

    Likely close Swatch reads about the same

  15. NYX Professional Makeup

    Fair · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed neutral

  16. Dose Of Colors

    106 Fair · Meet Your Hue Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  17. Huda Beauty

    120B Vanilla · #FauxFilter Full Coverage Matte Foundation

    Likely close Swatch reads about the same

  18. Rare Beauty

    120C · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed cool

  19. NARS

    L1.25 Kailash · Light Reflecting Advanced Skincare Foundation

    Likely close Swatch reads about the same · listed warm

  20. It Cosmetics

    Light · Bye Bye Lines Sheer Liquid Foundation

    Likely close Swatch reads about the same

  21. Makeup Revolution

    F1 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  22. bareMinerals

    1.5 Birch · COMPLEXION RESCUE Tinted Moisturizer with Hyaluronic Acid and Mineral SPF 30

    Likely close Swatch reads about the same · listed warm

  23. Dior

    1 Warm · BACKSTAGE Face & Body Foundation

    Likely close Swatch reads about the same · listed warm

  24. Sisley Paris

    00C (00R) Swan · Sisleya Le Teint

    Likely close Swatch reads about the same · listed cool

  25. Juice Beauty

    05 Buff · PHYTO-PIGMENTS Flawless Serum Foundation

    Likely close Swatch reads about the same · listed warm

  26. Morphe

    Hint of Beige · Morphe 2 Hint Hint Skin Tint

    Likely close Swatch reads about the same · listed neutral

  27. e.l.f. Cosmetics

    Snow · Flawless Finish Foundation

    Likely close Swatch reads about the same · listed cool

  28. Fenty Beauty

    180 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed warm

  29. jane iredale

    Natural · Liquid Minerals A Foundation

    Likely close Swatch reads about the same · listed cool

  30. Cover FX

    G10 · Natural Finish Foundation

    Likely close Swatch reads about the same · listed warm

  31. ILIA

    Corsica · True Skin Serum Foundation

    Likely close Swatch reads about the same · listed warm

  32. PÜR

    LP4 Porcelain · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral-warm

  33. Benefit Cosmetics

    Shade 1 · Hello Happy Air Stick Foundation SPF 20

    Likely close Swatch reads warmer · listed cool

  34. Milani

    Light · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads about the same

  35. Pat McGrath Labs

    7 Light · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed warm

  36. Bobbi Brown

    3 Beige · Skin Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral

  37. Catrice

    020 Rose Beige · HD Liquid Coverage Foundation

    Likely close Swatch reads about the same

  38. Kevyn Aucoin

    01 Light EF · Foundation Balm

    Likely close Swatch reads about the same

  39. Armani Beauty

    1.5 · Neo Nude Foundation

    Likely close Swatch reads about the same · listed warm

  40. Ulta Beauty

    Fair Cool · Moisturizing Foundation Stick

    Likely close Swatch reads about the same · listed cool

Closest shade in the other 68 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Studio Fix Powder Plus Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.