Foundation Shades

UOMA Beauty

T1C Fair Lady in other brands

Say What?! Foundation · Liquid and cream

Depth
Lighter than 79% of the shades in our data
Undertone
Listed as cool from its retail listing
Swatch
Reads cooler than most shades this deep #eac0aa
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Bite Beauty L30 in Changemaker Supercharged Micellar Foundation (likely close). In all, 208 ranges have a likely-close shade and 101 brands have one worth trying.

Closest shade in each brand

The 40 closest of 101 brands. The other 61 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Bite Beauty

    L30 · Changemaker Supercharged Micellar Foundation

    Likely close Swatch reads about the same · listed neutral

  2. Wet n Wild

    Rose Ivory · PhotoFocus Liquid Foundation

    Likely close Swatch reads about the same

  3. Smith & Cult

    170 Warm · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed warm

  4. Maybelline

    235 Pure Beige · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same

  5. Dior

    1 Neutral · Dior Airflash Spray Foundation

    Likely close Swatch reads about the same · listed neutral

  6. Sephora Collection

    24 Honey · Matte Perfection Full Coverage Foundation

    Likely close Swatch reads about the same

  7. Tarte

    32N · SEA Water Foundation Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed neutral

  8. Wander Beauty

    Golden Medium · Nude Illusion Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  9. It Cosmetics

    20.5 Light Neutral · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed neutral

  10. Haus Labs

    110 Light · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  11. Perricone MD

    Porcelain · No Makeup Foundation Serum Broad Spectrum SPF 20

    Likely close Swatch reads about the same

  12. Lancôme

    010C · SKIN FEELS GOOD Skin Nourishing Foundation

    Likely close Swatch reads about the same · listed cool

  13. rms beauty

    11 · "Un" Cover-Up Cream Foundation

    Likely close Swatch reads about the same · listed warm

  14. Yves Saint Laurent

    B20 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed neutral

  15. KVD Vegan Beauty

    44 Light C · Lock-It Foundation

    Likely close Swatch reads about the same · listed cool

  16. NARS

    L2.5 Yukon · Sheer Glow Foundation

    Likely close Swatch reads about the same · listed cool

  17. ILIA

    Milos · True Skin Serum Foundation

    Likely close Swatch reads about the same · listed cool

  18. beautyblender

    3.15 Cool · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed cool

  19. bareMinerals

    05 Fairly Medium · Matte Foundation Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed cool

  20. Becca Cosmetics

    1C2 Ivory · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed cool

  21. La Mer

    01 Pink Porcelain · The Luminous Lifting Cushion Foundation SPF 20 + Refill

    Likely close Swatch reads about the same · listed cool

  22. Kevyn Aucoin

    04 ST · Stripped Nude Skin Tint

    Likely close Swatch reads about the same

  23. Estée Lauder

    1C0 Shell · Double Wear Stay In Place Matte Powder Foundation

    Likely close Swatch reads about the same · listed cool

  24. Ulta Beauty

    Light Cool · Moisturizing Foundation Stick

    Likely close Swatch reads about the same · listed cool

  25. Antonym

    Beige Light · Skin Esteem Organic Liquid Foundation

    Likely close Swatch reads about the same

  26. Laura Mercier

    Dune · Silk Crème Moisturizing Photo Edition Foundation

    Likely close Swatch reads about the same · listed neutral

  27. Makeup Revolution

    F4 · Conceal & Glow Foundation

    Likely close Swatch reads cooler · listed cool

  28. Pat McGrath Labs

    9 Light Medium · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  29. Bobbi Brown

    Alabaster · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

  30. Natasha Denona

    N3 - Light Neutral · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed neutral

  31. Cover FX

    P20 · Natural Finish Foundation

    Likely close Swatch reads cooler · listed cool

  32. Milani

    Light · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Likely close Swatch reads about the same

  33. Smashbox

    1.0 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads about the same · listed neutral

  34. Amorepacific

    102 Light Pink · Color Control Cushion Compact Broad Spectrum SPF 50+

    Likely close Swatch reads about the same · listed cool

  35. Too Faced

    Warm Nude · Born This Way Foundation

    Likely close Swatch reads warmer · listed warm

  36. Huda Beauty

    300N · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads warmer · listed neutral

  37. L'Oréal

    415 - Rose Ivory · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads about the same

  38. Nudestix

    1 Light · Nudies Tinted Blur Stick

    Likely close Swatch reads cooler · listed cool

  39. Clinique

    Matte Ivory · Superpowder Double Face Makeup

    Likely close Swatch reads warmer

  40. Milk Makeup

    Crème · Blur Liquid Matte Foundation

    Likely close Swatch reads warmer · listed warm

Closest shade in the other 61 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Say What?! Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.