Foundation Shades

Ulta Beauty

Fair to Light Neutral in other brands

Velvet Veil Minerals Powder Foundation · Powder

Depth
Lighter than 95% of the shades in our data
Undertone
Listed as neutral on the brand's website
Swatch
Reads in between warm and cool #edd8c7
Data
Ulta Beauty's own website, October 2026 (how we collect it)

This shade is lighter than most shades in our data, so many ranges won't go far enough. Look for the "Likely close" rows first.

The closest shade in another brand is ILIA Mallorca in True Skin Serum Foundation (likely close). In all, 171 ranges have a likely-close shade and 108 brands have one worth trying.

Closest shade in each brand

The 40 closest of 108 brands. The other 68 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. ILIA

    Mallorca · True Skin Serum Foundation

    Likely close Swatch reads about the same · listed neutral

  2. Josie Maran

    Fair Light · Argan Matchmaker Serum Foundation

    Likely close Swatch reads about the same · listed cool

  3. e.l.f. Cosmetics

    10 Fair Cool · Soft Glam Satin Foundation

    Likely close Swatch reads about the same · listed cool

  4. Dior

    005 Light Ivory · Diorskin Forever Undercover Foundation

    Likely close Swatch reads cooler

  5. Tarte

    Light-Medium · Amazonian Clay BB Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen

    Likely close Swatch reads cooler

  6. Sephora Collection

    05 Porcelain · MicroSmooth Baked Powder Foundation

    Likely close Swatch reads cooler

  7. Charlotte Tilbury

    1 Fair · Light Wonder Foundation

    Likely close Swatch reads about the same · listed neutral

  8. Clinique

    CN 0.75 Custard · Even Better Makeup Broad Spectrum SPF 15

    Likely close Swatch reads about the same

  9. Clarins

    L1C · Double Serum Foundation 2in1 Hybrid Foundation

    Likely close Swatch reads about the same

  10. NARS

    L1 Oslo · Light Reflecting Advanced Skincare Foundation

    Likely close Swatch reads about the same · listed cool

  11. Sisley Paris

    00W (00+) Shell · Phyto-Teint Ultra Eclat

    Likely close Swatch reads about the same · listed warm

  12. Make Up For Ever

    R230 · Matte Velvet Skin Full Coverage Foundation

    Likely close Swatch reads warmer · listed cool

  13. Hourglass

    Vanilla · Illusion Hyaluronic Skin Tint

    Likely close Swatch reads cooler · listed cool

  14. Milani

    Porcelain · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads about the same

  15. Ulta Beauty

    Fair Cool · Adjustable Coverage Powder Foundation

    Likely close Swatch reads about the same · listed cool

  16. MAC

    N3 · Studio Fix Powder Plus Foundation

    Likely close Swatch reads about the same · listed cool

  17. KIKO Milano

    NR0 Neutral Rose · Full Coverage 2-in-1 Foundation & Concealer

    Likely close Swatch reads cooler · listed neutral

  18. Tom Ford

    0.0 Pearl · Traceless Soft Matte Foundation

    Likely close Swatch reads about the same · listed neutral

  19. Lancôme

    009N · SKIN FEELS GOOD Skin Nourishing Foundation

    Likely close Swatch reads warmer · listed warm

  20. Makeup Revolution

    P4 · Conceal & Define Satte Matte Powder Foundation

    Likely close Swatch reads about the same · listed cool

  21. Bobbi Brown

    Alabaster · Skin Foundation Stick

    Likely close Swatch reads about the same · listed cool

  22. L'Oréal

    15 Neutral · Infallible Skin Ink 2-in-1 Foundation Concealer

    Likely close Swatch reads cooler · listed neutral

  23. Natasha Denona

    5 NFair · Foundation X+

    Likely close Swatch reads about the same · listed neutral

  24. Kosas

    01 Tone · Tinted Face Oil Foundation

    Likely close Swatch reads warmer · listed cool

  25. Fenty Beauty

    140 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed warm

  26. ColourPop

    20N Fair · Pretty Fresh Foundation

    Likely close Swatch reads cooler · listed neutral

  27. UOMA Beauty

    T1N White Pearl · Say What?! Foundation

    Likely close Swatch reads about the same · listed neutral

  28. Milk Makeup

    Fair · Sunshine Skin Tint SPF 30

    Likely close Swatch reads about the same · listed cool

  29. PÜR

    Light Porcelain · 4-In-1 Foundation Stick

    Likely close Swatch reads cooler · listed neutral

  30. Guerlain

    00C · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  31. rms beauty

    000 · "Un" Cover-Up Cream Foundation

    Likely close Swatch reads lighter and warmer

  32. Huda Beauty

    200B · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads cooler · listed cool

  33. Winky Lux

    Light · Diamond Powder Foundation

    Likely close Swatch reads lighter

  34. bareMinerals

    01 Fair · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

    Likely close Swatch reads warmer · listed neutral-warm

  35. Cover FX

    1 N Fair · Custom Cover Drops

    Likely close Swatch reads lighter · listed neutral

  36. Laura Mercier

    1W1 · Tinted Moisturizer Broad Spectrum SPF 20 - Oil Free

    Likely close Swatch reads about the same · listed neutral-cool

  37. Beauty Bakerie

    353 Cool · InstaBake Aqua Glass Foundation

    Likely close Swatch reads much cooler · listed cool

  38. It Cosmetics

    Light · Celebration Full Coverage Powder Foundation

    Likely close Swatch reads lighter

  39. Estée Lauder

    1C1 Cool Bone · Double Wear Stay In Place Matte Powder Foundation

    Likely close Swatch reads lighter · listed cool

  40. Maybelline

    Ivory Beige · Dream Radiant Liquid Foundation

    Likely close Swatch reads lighter

Closest shade in the other 68 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Velvet Veil Minerals Powder Foundation

Colours come from Ulta Beauty's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.