Foundation Shades

La Mer

130 Warm Ivory in other brands

The Soft Fluid Long Wear Foundation SPF 20 · Liquid and cream

Depth
Lighter than 99% of the shades in our data
Undertone
Listed as warm from its name
Swatch
Reads in between warm and cool #fde7d7
Data
Retailer swatch, January 2021 (how we collect it)

This shade is lighter than most shades in our data, so many ranges won't go far enough. Look for the "Likely close" rows first.

The closest shade in another brand is Huda Beauty 120B in #FauxFilter Skin Finish Buildable Coverage Foundation Stick (likely close). In all, 114 ranges have a likely-close shade and 98 brands have one worth trying.

Closest shade in each brand

The 40 closest of 98 brands. The other 58 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Huda Beauty

    120B · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed cool

  2. beautyblender

    1.20 Cool · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed cool

  3. NARS

    L1.5 Yulong · Light Reflecting Advanced Skincare Foundation

    Likely close Swatch reads about the same · listed neutral

  4. Dose Of Colors

    103 Fair · Meet Your Hue Foundation

    Likely close Swatch reads about the same · listed warm

  5. L'Oréal

    390 - Snow · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads about the same

  6. Tom Ford

    0.0 Pearl · Traceless Foundation Stick

    Likely close Swatch reads about the same

  7. It Cosmetics

    Fair · Celebration Foundation Illumination

    Likely close Swatch reads about the same

  8. Maybelline

    Porcelain · Super Stay Longwear Liquid Foundation 30Hr Wear

    Likely close Swatch reads about the same

  9. Cover FX

    N0 · Power Play Foundation

    Likely close Swatch reads about the same · listed neutral

  10. Lancôme

    130 Versatile Porcelaine Divoire I · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads about the same

  11. CoverGirl

    205 Ivory · Olay Simply Ageless Foundation

    Likely close Swatch reads about the same

  12. Urban Decay

    20WY · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads warmer · listed warm

  13. Milani

    Cool Porcelain · Screen Queen Foundation

    Likely close Swatch reads about the same · listed cool

  14. MAC

    NC10 · Studio Fix Powder Plus Foundation

    Likely close Swatch reads warmer · listed neutral-warm

  15. Bobbi Brown

    Alabaster · Skin Long-Wear Fluid Powder Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  16. Natasha Denona

    10R · Transformatte Pore Vanishing Matte Foundation

    Likely close Swatch reads about the same · listed cool

  17. Smashbox

    0.1 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads cooler · listed neutral

  18. Estée Lauder

    1C1 Cool Bone · Double Wear Stay In Place Matte Powder Foundation

    Likely close Swatch reads about the same · listed cool

  19. Morphe

    Hint of Marshmallow · Morphe 2 Hint Hint Skin Tint

    Likely close Swatch reads cooler · listed neutral

  20. J.Cat Beauty

    Pearl · Skinsurance Max Coverage Silky Foundation

    Likely close Swatch reads about the same

  21. Wander Beauty

    Fair · Wanderlust Powder Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  22. ILIA

    1 Rendevous · Super Serum Skin Tint SPF 40 Foundation

    Likely close Swatch reads about the same · listed cool

  23. Winky Lux

    Light · Diamond Powder Foundation

    Likely close Swatch reads about the same

  24. Pat McGrath Labs

    1 Light · Sublime Perfection Foundation

    Likely close Swatch reads cooler · listed cool

  25. Tarte

    8B Porcelain Beige · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed cool

  26. Dior

    1 Cool · BACKSTAGE Face & Body Foundation

    Likely close Swatch reads about the same · listed cool

  27. Makeup Revolution

    P4 · Conceal & Define Satte Matte Powder Foundation

    Likely close Swatch reads about the same · listed cool

  28. Clinique

    CN 08 Linen · Beyond Perfecting Foundation + Concealer

    Likely close Swatch reads about the same · listed neutral-cool

  29. bareMinerals

    01 Fair · Matte Foundation Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed cool

  30. Ulta Beauty

    Fair to Light Neutral · Velvet Matte Longwear Foundation

    Likely close Swatch reads warmer · listed neutral

  31. Revlon

    110 Ivory · ColorStay Full Cover Foundation

    Likely close Swatch reads cooler

  32. NYX Professional Makeup

    Light Pale · Total Control Pro Drop Foundation

    Likely close Swatch reads about the same

  33. PÜR

    LN2 Fair Ivory · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral

  34. KVD Vegan Beauty

    002 Light · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads cooler · listed neutral

  35. Beauty Bakerie

    357 Warm Neutral · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  36. rms beauty

    000 · "Un" Cover-Up Cream Foundation

    Likely close Swatch reads warmer

  37. The Ordinary

    1.1 P · Coverage Foundation

    Likely close Swatch reads warmer · listed cool

  38. W3LL People

    Medium Golden · Bio Base Pressed Foundation

    Likely close Swatch reads much cooler · listed warm

  39. Pacifica

    40NF Neutral Fair · Alight Clean Foundation

    Likely close Swatch reads warmer · listed neutral

  40. Exa

    530 Terese · High Fidelity Foundation

    Likely close Swatch reads warmer · listed neutral

Closest shade in the other 58 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in The Soft Fluid Long Wear Foundation SPF 20

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.