Foundation Shades

Make Up For Ever

R230 in other brands

Matte Velvet Skin Full Coverage Foundation · Liquid and cream

Depth
Lighter than 95% of the shades in our data
Undertone
Listed as cool from its retail listing
Swatch
Reads in between warm and cool #edd9c5
Data
Retailer swatch, January 2021 (how we collect it)

This shade is lighter than most shades in our data, so many ranges won't go far enough. Look for the "Likely close" rows first.

The closest shade in another brand is Tom Ford 0.1 Cameo in Traceless Soft Matte Foundation (likely close). In all, 135 ranges have a likely-close shade and 100 brands have one worth trying.

Closest shade in each brand

The 40 closest of 100 brands. The other 60 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Tom Ford

    0.1 Cameo · Traceless Soft Matte Foundation

    Likely close Swatch reads about the same · listed neutral

  2. Tarte

    Light · Amazonian Clay BB Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen

    Likely close Swatch reads about the same · listed warm

  3. Kosas

    01 Tone · Tinted Face Oil Foundation

    Likely close Swatch reads about the same · listed cool

  4. Lancôme

    009N · SKIN FEELS GOOD Skin Nourishing Foundation

    Likely close Swatch reads about the same · listed warm

  5. bareMinerals

    01 Fair · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

    Likely close Swatch reads about the same · listed neutral-warm

  6. Bobbi Brown

    1 Warm Ivory · Skin Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  7. ILIA

    Mallorca · True Skin Serum Foundation

    Likely close Swatch reads cooler · listed neutral

  8. Hourglass

    Shell · Illusion Hyaluronic Skin Tint

    Likely close Swatch reads about the same · listed neutral

  9. NARS

    L1 Oslo · Light Reflecting Advanced Skincare Foundation

    Likely close Swatch reads cooler · listed cool

  10. Too Faced

    Cloud · Born This Way Pressed Powder Foundation

    Likely close Swatch reads warmer · listed neutral-cool

  11. MAC

    NC12 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads about the same · listed neutral

  12. rms beauty

    000 · "Un" Cover-Up Cream Foundation

    Likely close Swatch reads lighter

  13. e.l.f. Cosmetics

    10 Fair Cool · Soft Glam Satin Foundation

    Likely close Swatch reads cooler · listed cool

  14. Milani

    Porcelain · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads cooler

  15. Clinique

    CN 0.75 Custard · Even Better Makeup Broad Spectrum SPF 15

    Likely close Swatch reads cooler

  16. Milk Makeup

    Fair · Sunshine Skin Tint SPF 30

    Likely close Swatch reads about the same · listed cool

  17. Natasha Denona

    Y1 - Fair Yellow · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed warm

  18. Pat McGrath Labs

    3 Light · Sublime Perfection Foundation

    Likely close Swatch reads lighter · listed neutral

  19. Josie Maran

    Fair Light · Argan Matchmaker Serum Foundation

    Likely close Swatch reads cooler · listed cool

  20. ColourPop

    15W Fair · Pretty Fresh Foundation

    Likely close Swatch reads deeper · listed warm

  21. Sephora Collection

    03 P · Best Skin Ever Liquid Foundation

    Likely close Swatch reads warmer · listed cool

  22. Ulta Beauty

    Fair to Light Neutral · Velvet Matte Longwear Foundation

    Likely close Swatch reads cooler · listed neutral

  23. Charlotte Tilbury

    1 Fair · Light Wonder Foundation

    Likely close Swatch reads cooler · listed neutral

  24. Koh Gen Do

    113 · Aqua Foundation

    Likely close Swatch reads deeper · listed warm

  25. beautyblender

    1.30 Warm · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed warm

  26. Rare Beauty

    100W · Liquid Touch Weightless Foundation

    Likely close Swatch reads lighter and warmer · listed warm

  27. Shiseido

    140 · Synchro Skin Self-Refreshing Foundation SPF 30

    Likely close Swatch reads about the same · listed neutral

  28. Dior

    005 Light Ivory · Diorskin Forever Undercover Foundation

    Likely close Swatch reads cooler

  29. Makeup Revolution

    P6 · Conceal & Define Satte Matte Powder Foundation

    Likely close Swatch reads lighter · listed neutral

  30. The Ordinary

    1.1 P · Serum Foundation

    Likely close Swatch reads lighter · listed cool

  31. Fenty Beauty

    150 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  32. VDL

    V02.5 Cool Undertone · Perfect Lasting Foundation

    Likely close Swatch reads warmer · listed cool

  33. Exa

    530 Terese · High Fidelity Foundation

    Likely close Swatch reads lighter · listed neutral

  34. Catrice

    010 Light Beige · HD Liquid Coverage Foundation

    Likely close Swatch reads about the same

  35. It Cosmetics

    10 Fair Warm · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads lighter · listed warm

  36. Benefit Cosmetics

    Shade 1 Fair Cool · Hello Happy Velvet Powder Foundation

    Likely close Swatch reads deeper and warmer · listed cool

  37. L'Oréal

    N0.5, Light · True Match Super-Blendable Foundation

    Likely close Swatch reads lighter

  38. Laura Mercier

    1W1 · Tinted Moisturizer Broad Spectrum SPF 20 - Oil Free

    Likely close Swatch reads cooler · listed neutral-cool

  39. Almay

    Light · Smart Shade Skintone Matching Makeup

    Likely close Swatch reads about the same

  40. Estée Lauder

    1C1 Cool Bone · Double Wear Stay In Place Matte Powder Foundation

    Likely close Swatch reads lighter and cooler · listed cool

Closest shade in the other 60 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Matte Velvet Skin Full Coverage Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.