CoverGirl

1 Deep Cool in other brands

Full Spectrum Matte Ambition All Day Foundation · Liquid and cream

Depth

Lighter than 12% of the shades in our data

Undertone

Listed as cool from its name

Swatch

Reads cooler than most shades this deep #975749

Data

Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Au Naturale Cali in Zero Gravity C2P Foundation (likely close). In all, 25 ranges have a likely-close shade and 89 brands have one worth trying.

Closest shade in each brand

The 40 closest of 89 brands. The other 49 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Au Naturale

   Cali · Zero Gravity C2P Foundation

   Likely close Swatch reads about the same · listed warm

2. Bobbi Brown

   Chestnut · Skin Long-Wear Weightless Foundation SPF 15

   Likely close Swatch reads about the same · listed cool

3. Shiseido

   550 · Synchro Skin Self-Refreshing Foundation SPF 30

   Likely close Swatch reads about the same · listed neutral

4. Armani Beauty

   13.5 · Power Fabric Longwear High Cover Foundation SPF 25

   Likely close Swatch reads about the same · listed cool

5. Cover FX

   P120 · Natural Finish Foundation

   Likely close Swatch reads about the same · listed neutral

6. jane iredale

   M15 · Beyond Matte Liquid Foundation

   Likely close Swatch reads warmer

7. Morphe

   Hint of Truffle · Morphe 2 Hint Hint Skin Tint

   Likely close Swatch reads warmer · listed neutral-warm

8. Givenchy

   W430 · Teint Couture City Balm Radiant Perfecting Skin Tint SPF 25

   Likely close Swatch reads warmer · listed warm

9. Black Up

   12 HC · Full Coverage Cream Foundation

   Likely close Swatch reads about the same · listed cool

10. Dior

    9 Neutral · BACKSTAGE Face & Body Foundation

    Likely close Swatch reads about the same · listed neutral

11. Milk Makeup

    Mocha · Blur Liquid Matte Foundation

    Likely close Swatch reads about the same · listed neutral

12. Maybelline

    365 Nutmeg · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads warmer

13. Pretty Vulgar

    Darling At Dusk · Bird's Nest Blurring Beauty Mousse CC Cream

    Likely close Swatch reads warmer

14. Rare Beauty

    490C · Liquid Touch Weightless Foundation

    Likely close Swatch reads warmer · listed neutral

15. bareMinerals

    29 Neutral Deep · Matte Loose Powder Mineral Foundation SPF 15

    Likely close Swatch reads warmer · listed neutral

16. rms beauty

    111 · "Un" Cover-Up Cream Foundation

    Likely close Swatch reads warmer

17. Natasha Denona

    96NR · Transformatte Pore Vanishing Matte Foundation

    Likely close Swatch reads lighter · listed neutral-cool

18. KVD Vegan Beauty

    215 Rich Deep · Lock-It Powder Foundation Refills

    Likely close Swatch reads warmer

19. Make Up For Ever

    Y535 · Ultra HD Invisible Cover Stick Foundation

    Likely close Swatch reads about the same · listed warm

20. Yves Saint Laurent

    B90 · All Hours Longwear Natural Matte Foundation

    Worth sampling Swatch reads warmer · listed warm

21. Estée Lauder

    6W1 Sandalwood · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Worth sampling Swatch reads warmer · listed warm

22. e.l.f. Cosmetics

    Chocolate · Flawless Finish Foundation

    Worth sampling Swatch reads deeper and warmer · listed warm

23. Ulta Beauty

    Dark Cool · Velvet Matte Longwear Foundation

    Worth sampling Swatch reads warmer · listed cool

24. Urban Decay

    90NN · Stay Naked The Fix Powder Foundation

    Worth sampling Swatch reads warmer · listed neutral

25. NARS

    D4.5 Timaru · Natural Radiant Longwear Foundation

    Worth sampling Swatch reads deeper and warmer · listed neutral

26. J.Cat Beauty

    Espresso · Aquasurance Compact Foundation

    Worth sampling Swatch reads much warmer

27. Sephora Collection

    15 Mahogany · Make No Mistake Foundation & Concealer Stick

    Worth sampling Swatch reads lighter · listed neutral

28. Clinique

    WN 125 Mahogany · Even Better Refresh Hydrating and Repairing Foundation

    Worth sampling Swatch reads much warmer · listed neutral-warm

29. ColourPop

    205N Deep Dark · Pretty Fresh Foundation

    Worth sampling Swatch reads warmer · listed neutral

30. Haus Labs

    450 Medium Deep · Triclone Skin Tech Medium Coverage Foundation

    Worth sampling Swatch reads much warmer · listed cool

31. ILIA

    17 Miho · Super Serum Skin Tint SPF 40 Foundation

    Worth sampling Swatch reads deeper and warmer · listed warm

32. Too Faced

    Mocha · Born This Way Matte 24 Hour Foundation

    Worth sampling Swatch reads warmer · listed cool

33. Tarte

    Deep Honey · Clay Stick Foundation

    Worth sampling Swatch reads deeper · listed warm

34. Gucci

    480C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Worth sampling Swatch reads much warmer · listed cool

35. Benefit Cosmetics

    Shade 12 Dark Warm · Hello Happy Flawless Brightening Foundation SPF 15

    Worth sampling Swatch reads deeper and warmer · listed warm

36. UOMA Beauty

    T1N Black Pearl · Say What?! Foundation

    Worth sampling Swatch reads much warmer · listed neutral

37. Il Makiage

    212-66210 210 · Woke Up Like This Flawless Base Foundation

    Worth sampling Swatch reads much warmer · listed warm

38. PÜR

    DP6 Deep · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Worth sampling Swatch reads warmer · listed cool

39. Makeup Revolution

    F14 · Conceal & Hydrate Foundation

    Worth sampling Swatch reads deeper and much warmer · listed neutral

40. Josie Maran

    RG85 Unstoppable · Vibrancy Argan Oil Foundation Fluid

    Worth sampling Swatch reads about the same · listed neutral-cool

Closest shade in the other 49 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 900 Cappuccino
• Anastasia Beverly Hills Mink
• Becca Cosmetics 5W2 Maple
• Bite Beauty D180
• BLK/OPL Warm Almond
• boscia La Jolla
• Catrice 080 Neutral Pecan
• Charlotte Tilbury 14 COOL
• CoverGirl D40 Deep Bronze
• Dermablend 75W Golden Brown
• Dose Of Colors 131 Dark
• Elcie Cosmetics Golden Tan
• Exa 140 Nya
• Fenty Beauty 460
• florence by mills D180
• Hourglass Walnut
• Huda Beauty 560R
• It Cosmetics 59 Deep Cool
• Jouer Cosmetics Carob
• Juice Beauty 29 Deep
• Juvia's Place 300 Gabon
• Kevyn Aucoin 16 Deep EF
• KIKO Milano Cocoa
• Kosas 08 Tone
• L.A. Girl Rich Cocoa
• L'Oréal Deep Amber
• La Mer 420 Terra
• Lancôme 13C
• Laura Mercier Truffle
• Lawless Nocturnal
• Lorac 23
• MAC NW55
• Marc Jacobs Beauty 86 Cocoa Deep
• Milani Caramel Brown
• Nudestix 10 Deep
• NYX Professional Makeup Warm Carmel
• Origins 720
• Pacifica 04CD Cool Deep
• Pat McGrath Labs 30 Deep
• Physicians Formula DpC1
• Revlon 420 Mahogany
• Smashbox 4.4
• Smith & Cult 470 Cool
• surratt beauty 15 Surreal Skin
• The Ordinary 3.2 R
• Tom Ford 11.0 Dusk
• VDL A07 Cool Rich Brown
• Wet n Wild Mahogany
• ZOEVA 400C Spirited

Filter every range in the shade finder

Next to it in Full Spectrum Matte Ambition All Day Foundation

• 1 Deep Neutral (lighter)
• 2 Deep Neutral (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.