Ulta Beauty

Deep Neutral in other brands

Velvet Matte Longwear Foundation · Liquid and cream

Depth: Lighter than 15% of the shades in our data
Undertone: Listed as neutral from its name
Swatch: Reads cooler than most shades this deep #ab5c37
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is MAC NW45 in Pro Longwear Nourishing Waterproof Foundation (likely close). In all, 72 ranges have a likely-close shade and 97 brands have one worth trying.

Closest shade in each brand

The 40 closest of 97 brands. The other 57 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

MAC

NW45 · Pro Longwear Nourishing Waterproof Foundation

Likely close Swatch reads about the same · listed neutral-cool
Dior

060 Light Mocha · Diorskin Forever Undercover Foundation

Likely close Swatch reads about the same · listed neutral
Smashbox

4.2 · Studio Skin 24 Hour Oil-Free Hydra Foundation

Likely close Swatch reads about the same · listed neutral
Lancôme

460 Suede C · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

Likely close Swatch reads about the same
Too Faced

Maple · Born This Way Undetectable Medium-to-Full Coverage Foundation

Likely close Swatch reads about the same · listed neutral
KVD Vegan Beauty

71 Deep W · Lock-It Foundation

Likely close Swatch reads about the same · listed warm
Morphe

Hint of Nutmeg · Morphe 2 Hint Hint Skin Tint

Likely close Swatch reads about the same · listed neutral
Rare Beauty

450N · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed neutral-warm
UOMA Beauty

T4W Brown Sugar · Say What?! Foundation

Likely close Swatch reads about the same · listed warm
Pat McGrath Labs

25 Medium Deep · Sublime Perfection Foundation

Likely close Swatch reads warmer · listed neutral-cool
Laura Mercier

6W1 · Tinted Moisturizer Broad Spectrum SPF 20 - Oil Free

Likely close Swatch reads about the same · listed neutral-warm
L'Oréal

Chestnut · Age Perfect Radiant Serum Foundation

Likely close Swatch reads about the same
Smith & Cult

450 Cool · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads about the same · listed cool
Charlotte Tilbury

13 WARM · Airbrush Flawless Foundation

Likely close Swatch reads warmer · listed warm
bareMinerals

21 Neutral Tan · Matte Loose Powder Mineral Foundation SPF 15

Likely close Swatch reads about the same · listed neutral
J.Cat Beauty

Caramel · Aquasurance Compact Foundation

Likely close Swatch reads warmer
Lorac

22 · PRO Soft Focus Longwear Foundation

Likely close Swatch reads warmer · listed warm
NARS

D4.5 Timaru · Light Reflecting Advanced Skincare Foundation

Likely close Swatch reads cooler · listed neutral
It Cosmetics

Deep · Celebration Foundation Illumination

Likely close Swatch reads about the same
Juvia's Place

340 Kampala · I Am Magic Foundation

Likely close Swatch reads warmer · listed warm
Makeup Revolution

F13.5 · Conceal & Define Full Coverage Foundation

Likely close Swatch reads lighter · listed neutral
Fenty Beauty

425 · Pro Filt'r Soft Matte Longwear Foundation

Likely close Swatch reads warmer
Tom Ford

11.0 Dusk · Traceless Foundation Stick

Likely close Swatch reads about the same
Ulta Beauty

Deep Cool · Moisturizing Foundation Stick

Likely close Swatch reads deeper · listed cool
Bobbi Brown

8.25 Cool Walnut · Skin Foundation SPF 15

Likely close Swatch reads lighter · listed cool
Kosas

Deep Warm 370 · Revealer Skin-Improving Foundation SPF 25

Likely close Swatch reads warmer · listed warm
surratt beauty

14 Surreal Skin · Surreal Skin Foundation Wand

Likely close Swatch reads warmer · listed warm
Maybelline

355 Coconut · Fit Me Matte + Poreless Liquid Foundation

Likely close Swatch reads lighter
Natasha Denona

RP8 - Dark Rosy Peach · Hy-Glam Serum Foundation

Likely close Swatch reads about the same · listed neutral
Becca Cosmetics

4C2 Sepia · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed cool
PÜR

DG6 Dark Almond · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

Likely close Swatch reads warmer · listed warm
Estée Lauder

6C1 Rich Cocoa · Futurist Hydra Rescue Moisturizing Makeup SPF 45

Likely close Swatch reads cooler · listed cool
Yves Saint Laurent

B90 · Touche Eclat All-In-One Glow Foundation

Likely close Swatch reads deeper · listed neutral
Dose Of Colors

128 Medium Tan · Meet Your Hue Foundation

Likely close Swatch reads warmer · listed warm
Clinique

WN 122 Clove · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

Likely close Swatch reads warmer
Urban Decay

70 · Hydromaniac Glowy Tinted Hydrator Foundation

Likely close Swatch reads warmer · listed warm
NYX Professional Makeup

Almond · Total Control Pro Drop Foundation

Likely close Swatch reads warmer
Gucci

450C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads lighter · listed cool
Armani Beauty

13.5 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

Likely close Swatch reads about the same · listed warm
Haus Labs

415 Medium Deep · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads warmer · listed neutral

Closest shade in the other 57 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Velvet Matte Longwear Foundation

Deep Warm (lighter)
Dark Cool (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.