Foundation Shades

UOMA Beauty

T3N Brown Sugar in other brands

Say What?! Foundation · Liquid and cream

Depth
Lighter than 20% of the shades in our data
Undertone
Listed as neutral from its retail listing
Swatch
Reads in between warm and cool #ac6b49
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Milk Makeup Cinnamon in Blur Liquid Matte Foundation (likely close). In all, 134 ranges have a likely-close shade and 100 brands have one worth trying.

Closest shade in each brand

The 40 closest of 100 brands. The other 60 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Milk Makeup

    Cinnamon · Blur Liquid Matte Foundation

    Likely close Swatch reads about the same · listed olive

  2. Gucci

    440O · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed olive

  3. Becca Cosmetics

    4C1 Fawn · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed cool

  4. Too Faced

    Golden · Born This Way Matte 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

  5. Clinique

    Medium Deep · Acne Solutions BB Cream SPF 40

    Likely close Swatch reads about the same

  6. Tom Ford

    9.5 Warm Almond · Traceless Foundation Stick

    Likely close Swatch reads about the same · listed warm

  7. bareMinerals

    31 Mocha · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

    Likely close Swatch reads about the same · listed cool

  8. Natasha Denona

    94N · Transformatte Pore Vanishing Matte Foundation

    Likely close Swatch reads about the same · listed neutral

  9. Hourglass

    No. 6 Sable · Veil Fluid Makeup

    Likely close Swatch reads about the same · listed neutral

  10. Estée Lauder

    5N2 Amber Honey · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads about the same · listed neutral-warm

  11. Maybelline

    355 Coconut · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same

  12. Pat McGrath Labs

    22 Medium Deep · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  13. Ulta Beauty

    Deep Warm · Moisturizing Foundation Stick

    Likely close Swatch reads about the same · listed warm

  14. NARS

    Belem · Soft Matte Complete Foundation

    Likely close Swatch reads about the same · listed cool

  15. Rare Beauty

    440C · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  16. Morphe

    F4.10 Warm · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  17. Benefit Cosmetics

    Shade 10 · Hello Happy Air Stick Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  18. Lancôme

    500 Suede W · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    Likely close Swatch reads about the same

  19. Tarte

    37B Medium-Tan Beige · Amazonian Clay Full Coverage Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

  20. rms beauty

    77 · "Un" Cover-Up Cream Foundation

    Likely close Swatch reads about the same

  21. ColourPop

    185W Deep Dark · Pretty Fresh Foundation

    Likely close Swatch reads about the same · listed warm

  22. KVD Vegan Beauty

    185 Tan Deep · Lock-It Powder Foundation Refills

    Likely close Swatch reads about the same

  23. Bobbi Brown

    Walnut · Skin Foundation Stick

    Likely close Swatch reads about the same · listed cool

  24. NYX Professional Makeup

    Warm Honey · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads warmer · listed warm

  25. Make Up For Ever

    Y505 · Ultra HD Invisible Cover Stick Foundation

    Likely close Swatch reads about the same · listed warm

  26. Urban Decay

    10.0 · All Nighter Liquid Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  27. Sephora Collection

    45 Tan Café Latte · 10 Hour Wear Perfection Foundation

    Likely close Swatch reads about the same · listed cool

  28. florence by mills

    TD160 · Like a Light Skin Tint

    Likely close Swatch reads about the same · listed warm

  29. It Cosmetics

    Deep · Celebration Foundation Illumination

    Likely close Swatch reads about the same

  30. Haus Labs

    360 Medium · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  31. Milani

    Nutmeg · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads warmer

  32. surratt beauty

    13 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads warmer · listed warm

  33. Wet n Wild

    Cocoa · PhotoFocus Liquid Foundation

    Likely close Swatch reads warmer

  34. Laura Mercier

    18 · Smooth Finish Foundation Powder

    Likely close Swatch reads warmer · listed cool

  35. Fenty Beauty

    390 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads warmer · listed warm

  36. Armani Beauty

    12 · Power Fabric Longwear High Cover Foundation SPF 25

    Likely close Swatch reads about the same · listed warm

  37. MAC

    NC50 · Studio Fix Soft Matte Foundation Stick

    Likely close Swatch reads about the same · listed warm

  38. ILIA

    Kapiti · True Skin Serum Foundation

    Likely close Swatch reads cooler · listed neutral-cool

  39. Cover FX

    G80 · Natural Finish Foundation

    Likely close Swatch reads warmer · listed warm

  40. Lorac

    22 · PRO Soft Focus Longwear Foundation

    Likely close Swatch reads about the same · listed warm

Closest shade in the other 60 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Say What?! Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.