Foundation Shades

Tarte

37B Medium-Tan Beige in other brands

Amazonian Clay Full Coverage Foundation SPF 15 · Liquid and cream

Depth
Lighter than 20% of the shades in our data
Undertone
Listed as cool from its retail listing
Swatch
Reads in between warm and cool #a76d49
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Milani Nutmeg in Conceal + Perfect 2-in-1 Foundation + Concealer (likely close). In all, 170 ranges have a likely-close shade and 101 brands have one worth trying.

Closest shade in each brand

The 40 closest of 101 brands. The other 61 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Milani

    Nutmeg · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads about the same

  2. bareMinerals

    26 Warm Dark · Matte Foundation Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed warm

  3. NYX Professional Makeup

    Warm Honey · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed warm

  4. Laura Mercier

    18 · Smooth Finish Foundation Powder

    Likely close Swatch reads about the same · listed cool

  5. Becca Cosmetics

    4W2 Bamboo · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

  6. KVD Vegan Beauty

    185 Tan Deep · Lock-It Powder Foundation Refills

    Likely close Swatch reads about the same

  7. Too Faced

    Mahogany · Born This Way Pressed Powder Foundation

    Likely close Swatch reads about the same · listed warm

  8. ILIA

    15 Porto Covo · Super Serum Skin Tint SPF 40 Foundation

    Likely close Swatch reads about the same · listed neutral

  9. Sephora Collection

    45 Tan Café Latte · 10 Hour Wear Perfection Foundation

    Likely close Swatch reads about the same · listed cool

  10. Tarte

    53N deep neutral · face tape foundation

    Likely close Swatch reads about the same · listed neutral

  11. Pat McGrath Labs

    22 Medium Deep · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  12. ColourPop

    185W Deep Dark · Pretty Fresh Foundation

    Likely close Swatch reads about the same · listed warm

  13. Make Up For Ever

    Y505 · Ultra HD Invisible Cover Stick Foundation

    Likely close Swatch reads about the same · listed warm

  14. Benefit Cosmetics

    Shade 10 · Hello Happy Air Stick Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  15. Lancôme

    500 Suede W · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    Likely close Swatch reads about the same

  16. NARS

    Macao · Soft Matte Complete Foundation

    Likely close Swatch reads about the same · listed olive

  17. surratt beauty

    13 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads about the same · listed warm

  18. Gucci

    440O · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed olive

  19. Estée Lauder

    6W1 Sandalwood · Double Wear Light Soft Matte Hydra Makeup

    Likely close Swatch reads about the same · listed warm

  20. Fenty Beauty

    390 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed warm

  21. UOMA Beauty

    T4N Brown Sugar · Say What?! Foundation

    Likely close Swatch reads about the same · listed neutral

  22. Wet n Wild

    Cocoa · PhotoFocus Liquid Foundation

    Likely close Swatch reads about the same

  23. Morphe

    F4.10 Warm · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  24. Elcie Cosmetics

    Butterscotch · Micro Silque Foundation

    Likely close Swatch reads about the same · listed warm

  25. L'Oréal

    Classic Tan/Cappuccino · True Match Lumi Healthy Luminous Makeup

    Likely close Swatch reads about the same

  26. Makeup Revolution

    F12.2 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same · listed olive

  27. Smashbox

    4.15 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

    Likely close Swatch reads about the same · listed cool

  28. Armani Beauty

    12 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Likely close Swatch reads about the same · listed cool

  29. Cover FX

    G80 · Natural Finish Foundation

    Likely close Swatch reads about the same · listed warm

  30. BLK/OPL

    Warm Almond · TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  31. Givenchy

    N430 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral-warm

  32. It Cosmetics

    Deep · CC+ Cream Oil-Free Matte with SPF 40

    Likely close Swatch reads about the same · listed neutral

  33. Clinique

    Medium Deep · Acne Solutions BB Cream SPF 40

    Likely close Swatch reads about the same

  34. Natasha Denona

    94N · Transformatte Pore Vanishing Matte Foundation

    Likely close Swatch reads about the same · listed neutral

  35. Milk Makeup

    Cinnamon · Blur Liquid Matte Foundation

    Likely close Swatch reads about the same · listed olive

  36. Guerlain

    06W · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  37. Rare Beauty

    440C · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  38. Lawless

    Heat · Woke Up Like This Flawless Finish Foundation

    Likely close Swatch reads about the same · listed warm

  39. CoverGirl

    2 Tan Golden · Full Spectrum Matte Ambition All Day Foundation

    Likely close Swatch reads warmer · listed warm

  40. Tom Ford

    10.5 Mocha · Traceless Foundation Stick

    Likely close Swatch reads about the same

Closest shade in the other 61 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Amazonian Clay Full Coverage Foundation SPF 15

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.