CoverGirl

T40 Sun Beige in other brands

TruBlend Matte Made Liquid Foundation · Liquid and cream

Depth: Lighter than 25% of the shades in our data
Undertone: Not listed
Swatch: Reads in between warm and cool #ae7959
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Milk Makeup Golden Deep in Blur Liquid Matte Foundation (likely close). In all, 149 ranges have a likely-close shade and 101 brands have one worth trying.

Closest shade in each brand

The 40 closest of 101 brands. The other 61 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Milk Makeup

Golden Deep · Blur Liquid Matte Foundation

Likely close Swatch reads about the same · listed warm
Guerlain

06C · L'Essentiel Natural Longwear Foundation SPF 20

Likely close Swatch reads about the same · listed cool
Yves Saint Laurent

BD70 · Touche Eclat Le Teint Radiant Liquid Foundation

Likely close Swatch reads about the same · listed neutral-warm
Too Faced

Chestnut · Born This Way Foundation

Likely close Swatch reads about the same · listed neutral-warm
Tom Ford

9.7 Cool Dusk · Traceless Soft Matte Foundation

Likely close Swatch reads about the same · listed cool
Bobbi Brown

Neutral Honey · Skin Foundation Stick

Likely close Swatch reads about the same · listed neutral
PÜR

DN2 Walnut · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

Likely close Swatch reads about the same · listed neutral
beautyblender

4.00 Neutral/Olive · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed olive
e.l.f. Cosmetics

31 Medium Neutral · Soft Glam Satin Foundation

Likely close Swatch reads about the same · listed neutral
Cover FX

G90 · Pressed Mineral Foundation

Likely close Swatch reads about the same · listed warm
Make Up For Ever

Y505 · Reboot Active Care Revitalizing Foundation

Likely close Swatch reads about the same · listed cool
Becca Cosmetics

4N1 Tan · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed neutral-warm
Armani Beauty

11 · Power Fabric Longwear High Cover Foundation SPF 25

Likely close Swatch reads about the same · listed olive
CoverGirl

Tan Neutral · Full Spectrum Matte Ambition All Day Foundation

Likely close Swatch reads about the same · listed neutral
Huda Beauty

510R · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

Likely close Swatch reads about the same · listed cool
Laura Mercier

6N1 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

Likely close Swatch reads about the same · listed neutral
Urban Decay

9.0 · All Nighter Liquid Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Makeup Revolution

F9.2 · Conceal & Define Full Coverage Foundation

Likely close Swatch reads about the same
bareMinerals

8.5 Terra · Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25

Likely close Swatch reads about the same · listed warm
Jouer Cosmetics

Cocoa · Essential High Coverage Crème Foundation

Likely close Swatch reads cooler · listed warm
Tarte

57N · SEA Water Foundation Broad Spectrum SPF 15

Likely close Swatch reads about the same · listed neutral
Givenchy

Y400 · Teint Couture Everwear 24H Foundation SPF 20

Likely close Swatch reads about the same · listed warm
MAC

NW33 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed cool
BLK/OPL

Heavenly Honey · TRUE COLOR Skin Perfecting Stick Foundation SPF 15

Likely close Swatch reads about the same
Estée Lauder

5N1 Rich Ginger · Double Wear Light Soft Matte Hydra Makeup

Likely close Swatch reads about the same · listed neutral
florence by mills

T140 · Like a Light Skin Tint

Likely close Swatch reads about the same · listed neutral-cool
Perricone MD

Tan · No Makeup Foundation Serum Broad Spectrum SPF 20

Likely close Swatch reads about the same
It Cosmetics

50 Rich Cool · Your Skin But Better Foundation + Skincare

Likely close Swatch reads about the same · listed cool
NARS

Cuzco · Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30

Likely close Swatch reads about the same · listed warm
surratt beauty

7 Surreal Skin · Surreal Skin Foundation Wand

Likely close Swatch reads about the same · listed neutral
Kevyn Aucoin

15 Deep EF · Foundation Balm

Likely close Swatch reads about the same
Juice Beauty

23 Medium Tawny · PHYTO-PIGMENTS Flawless Serum Foundation

Likely close Swatch reads about the same · listed warm
Kosas

Medium Deep Neutral Cool 310 · Revealer Skin-Improving Foundation SPF 25

Likely close Swatch reads about the same · listed neutral-cool
Beauty Bakerie

319 Neutral · InstaBake Aqua Glass Foundation

Likely close Swatch reads about the same · listed neutral
The Ordinary

3.1 R · Coverage Foundation

Likely close Swatch reads about the same · listed cool
Haus Labs

330 Medium · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads about the same · listed olive
Fenty Beauty

340 · Pro Filt'r Hydrating Longwear Foundation

Likely close Swatch reads warmer · listed cool
Physicians Formula

Tan · Silk Foundation Elixir

Likely close Swatch reads warmer
Origins

630 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

Likely close Swatch reads cooler · listed warm
Shiseido

520 · Synchro Skin Self-Refreshing Foundation SPF 30

Likely close Swatch reads cooler

Closest shade in the other 61 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in TruBlend Matte Made Liquid Foundation

T60 Warm Sun (lighter)
T30 Warm Honey (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.