The Ordinary

3.1 R in other brands

Depth: Lighter than 29% of the shades in our data
Undertone: Listed as cool from its retail listing
Swatch: Reads in between warm and cool #b47d57
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is The Ordinary 3.1 R in Serum Foundation (likely close). In all, 238 ranges have a likely-close shade and 109 brands have one worth trying.

Closest shade in each brand

The 40 closest of 109 brands. The other 69 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

The Ordinary

3.1 R · Serum Foundation

Likely close Swatch reads about the same · listed cool
BLK/OPL

Kalahari Sand · Pore Perfecting Liquid Foundation

Likely close Swatch reads about the same · listed warm
Milani

Natural Tan · Conceal + Perfect 2-in-1 Foundation + Concealer

Likely close Swatch reads about the same
NYX Professional Makeup

Cinnamon · Born To Glow Naturally Radiant Foundation

Likely close Swatch reads about the same · listed warm
Physicians Formula

Tan · Silk Foundation Elixir

Likely close Swatch reads about the same
CoverGirl

T15 Golden Honey · TruBlend Matte Made Liquid Foundation

Likely close Swatch reads about the same · listed warm
Too Faced

Mocha · Born This Way Foundation

Likely close Swatch reads about the same · listed cool
KIKO Milano

8WO Warm Olive · Love Fusion 24H Moisture Radiant Foundation

Likely close Swatch reads about the same · listed olive
Tarte

47S tan-deep sand · face tape foundation

Likely close Swatch reads about the same · listed warm
Estée Lauder

5N1 Rich Ginger · Double Wear Light Soft Matte Hydra Makeup

Likely close Swatch reads about the same · listed neutral
bareMinerals

23 Walnut · BAREPRO Longwear Powder Foundation

Likely close Swatch reads about the same · listed neutral-warm
Fenty Beauty

350 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads about the same · listed neutral-cool
Make Up For Ever

Y503 · Reboot Active Care Revitalizing Foundation

Likely close Swatch reads about the same · listed neutral
Perricone MD

Tan · No Makeup Foundation Serum Broad Spectrum SPF 20

Likely close Swatch reads about the same
Cover FX

G80 · Pressed Mineral Foundation

Likely close Swatch reads about the same · listed warm
KVD Vegan Beauty

063 Tan · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads about the same · listed warm
Catrice

053N · Skin Like Luminous Foundation

Likely close Swatch reads about the same · listed neutral
W3LL People

Rich Mocha · Narcissist Foundation Stick

Likely close Swatch reads about the same
Exa

240 Reilly · High Fidelity Foundation

Likely close Swatch reads about the same · listed warm
Givenchy

P395 · Teint Couture Everwear 24H Foundation SPF 20

Likely close Swatch reads about the same · listed cool
Clé de Peau Beauté

B60 Deep Tan Beige · Radiant Cream Foundation SPF 25

Likely close Swatch reads about the same · listed cool
e.l.f. Cosmetics

Tan 415 C – tan with cool undertones · Camo CC Cream SPF 30

Likely close Swatch reads about the same · listed cool
Essence

40 · Natural Matte Mousse Foundation

Likely close Swatch reads about the same
Benefit Cosmetics

Shade 9 · Hello Happy Air Stick Foundation SPF 20

Likely close Swatch reads about the same · listed neutral-warm
surratt beauty

9 Surreal Skin · Surreal Skin Foundation Wand

Likely close Swatch reads about the same · listed warm
Il Makiage

212-88165 165 · After Party Full Coverage Foundation

Likely close Swatch reads about the same · listed cool
Yves Saint Laurent

BD70 · Touche Eclat Le Teint Radiant Liquid Foundation

Likely close Swatch reads about the same · listed neutral-warm
Clinique

WN 115.5 Mocha · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

Likely close Swatch reads about the same
Laura Mercier

5N1 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

Likely close Swatch reads about the same · listed neutral
beautyblender

4.00 Neutral/Olive · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed olive
florence by mills

T140 · Like a Light Skin Tint

Likely close Swatch reads about the same · listed neutral-cool
Rimmel London

303 Honey · Kind & Free Glow It Up Moisturising Skin Tint

Likely close Swatch reads about the same
Anastasia Beverly Hills

335W · Luminous Foundation

Likely close Swatch reads about the same · listed warm
Haus Labs

330 Medium · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads about the same · listed olive
L'Oréal

318 Cool · Infallible Skin Ink 2-in-1 Foundation Concealer

Likely close Swatch reads about the same · listed cool
Rare Beauty

410N · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed neutral-warm
PÜR

DN2 Nutmeg · 4-in-1 Pressed Mineral Powder Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Urban Decay

80WR · Stay Naked The Fix Powder Foundation

Likely close Swatch reads about the same · listed warm
UOMA Beauty

T3N Bronze Venus · Say What?! Foundation

Likely close Swatch reads about the same · listed neutral
Tom Ford

9.5 Warm Almond · Traceless Soft Matte Foundation

Likely close Swatch reads about the same · listed warm

Closest shade in the other 69 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Coverage Foundation

3.1 Y (lighter)
3.2 N (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.