La Mer

240 Buff in other brands

The Soft Fluid Long Wear Foundation SPF 20 · Liquid and cream

Depth: Lighter than 32% of the shades in our data
Undertone: Listed as warm from its retail listing
Swatch: Reads in between warm and cool #b28c75
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Make Up For Ever R330 in Ultra HD Invisible Cover Foundation (likely close). In all, 58 ranges have a likely-close shade and 102 brands have one worth trying.

Closest shade in each brand

The 40 closest of 102 brands. The other 62 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Make Up For Ever

R330 · Ultra HD Invisible Cover Foundation

Likely close Swatch reads about the same · listed neutral
Sephora Collection

42 Warm Tan · Matte Perfection Powder Foundation

Likely close Swatch reads about the same · listed warm
Pretty Vulgar

Deep Truth · Bird's Nest Blurring Beauty Mousse CC Cream

Likely close Swatch reads about the same
Wander Beauty

Rich · Wanderlust Powder Foundation

Likely close Swatch reads warmer · listed warm
Yves Saint Laurent

BD60 · Touche Eclat Le Teint Radiant Liquid Foundation

Likely close Swatch reads about the same · listed neutral-warm
Dior

5 Neutral · Dior Airflash Spray Foundation

Likely close Swatch reads warmer · listed neutral
Dr. Jart+

Medium · Premium Beauty Balm SPF 40

Likely close Swatch reads about the same
e.l.f. Cosmetics

Caramel · Flawless Finish Foundation

Likely close Swatch reads about the same · listed neutral
Armani Beauty

9 · Power Fabric Longwear High Cover Foundation SPF 25

Likely close Swatch reads about the same · listed cool
Haus Labs

280 Light Medium · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads cooler · listed warm
ColourPop

175W Dark · Pretty Fresh Foundation

Likely close Swatch reads about the same · listed warm
Dermablend

45W · Flawless Creator Liquid Foundation Drops

Likely close Swatch reads about the same · listed warm
NYX Professional Makeup

Medium Buff · Can't Stop Won't Stop Foundation

Likely close Swatch reads warmer · listed warm
Natasha Denona

94 NDeep · Foundation X+

Likely close Swatch reads deeper · listed neutral
Charlotte Tilbury

10 Dark · Light Wonder Foundation

Likely close Swatch reads cooler · listed warm
Bite Beauty

T125 · Changemaker Supercharged Micellar Foundation

Likely close Swatch reads about the same · listed neutral
Cover FX

N80 · Power Play Foundation

Likely close Swatch reads cooler · listed neutral
Il Makiage

212-66090 90 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads warmer · listed olive
bareMinerals

09 Chestnut · COMPLEXION RESCUE Hydrating Foundation Stick with Mineral SPF 25

Likely close Swatch reads warmer · listed neutral-warm
Jouer Cosmetics

Cinnamon · Essential High Coverage Crème Foundation

Likely close Swatch reads much cooler · listed warm
Anastasia Beverly Hills

320N · Luminous Foundation

Likely close Swatch reads warmer · listed neutral-cool
Milani

Sand · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

Likely close Swatch reads about the same
Bobbi Brown

Neutral Walnut · Skin Long-Wear Fluid Powder Foundation SPF 20

Likely close Swatch reads lighter · listed neutral
Urban Decay

41NN · Stay Naked Weightless Liquid Foundation

Likely close Swatch reads deeper and warmer · listed neutral
Estée Lauder

2N3 Dune · Double Wear Light Soft Matte Hydra Makeup

Likely close Swatch reads lighter · listed neutral
Kevyn Aucoin

11 Medium EF · The Etherealist Foundation

Likely close Swatch reads lighter · listed cool
MAC

NW30 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed cool
Tarte

42N · SEA Water Foundation Broad Spectrum SPF 15

Likely close Swatch reads lighter · listed neutral
Ulta Beauty

Light · Moisturizing Foundation Stick

Likely close Swatch reads lighter
boscia

Newport · Skin Perfecting BB Cream Broad Spectrum SPF 30

Likely close Swatch reads deeper · listed cool
Too Faced

Mocha · Born This Way Pressed Powder Foundation

Likely close Swatch reads about the same · listed cool
Pat McGrath Labs

18 Medium · Sublime Perfection Foundation

Likely close Swatch reads warmer · listed olive
La Mer

52 Warm Honey · The Luminous Lifting Cushion Foundation SPF 20 + Refill

Likely close Swatch reads deeper and cooler · listed warm
Guerlain

055N · L'Essentiel Natural Longwear Foundation SPF 20

Likely close Swatch reads lighter · listed neutral
Maybelline

245 Classic Beige · Fit Me Matte + Poreless Liquid Foundation

Likely close Swatch reads lighter
Exa

260 Alex · High Fidelity Foundation

Likely close Swatch reads lighter
Burt's Bees

Almond Beige · Goodness Glows Liquid Foundation

Likely close Swatch reads lighter and warmer · listed cool
Ofra Cosmetics

3 · Absolute Cover Foundation

Likely close Swatch reads lighter and warmer · listed cool
Clinique

Medium · Moisture Surge CC Cream Hydrating Colour Corrector Broad Spectrum SPF 30

Likely close Swatch reads lighter and cooler
Shiseido

510 · Synchro Skin Self-Refreshing Foundation SPF 30

Likely close Swatch reads deeper · listed warm

Closest shade in the other 62 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in The Soft Fluid Long Wear Foundation SPF 20

230 Light Ochre (lighter)
250 Sand (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.