Foundation Shades

Ulta Beauty

Medium Warm in other brands

Adjustable Coverage Powder Foundation · Powder

Depth
Lighter than 56% of the shades in our data
Undertone
Listed as warm on the brand's website
Swatch
Reads in between warm and cool #cda98d
Data
Ulta Beauty's own website, October 2026 (how we collect it)

The closest shade in another brand is Exa 390 Allie in High Fidelity Foundation (likely close). In all, 251 ranges have a likely-close shade and 111 brands have one worth trying.

Closest shade in each brand

The 40 closest of 111 brands. The other 71 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Exa

    390 Allie · High Fidelity Foundation

    Likely close Swatch reads about the same · listed warm

  2. Givenchy

    N05 · Matissime Velvet Radiant Mattifying Fluid Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  3. PÜR

    TN3 Oak · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

    Likely close Swatch reads about the same · listed neutral

  4. Wander Beauty

    Golden Medium · Wanderlust Powder Foundation

    Likely close Swatch reads about the same · listed warm

  5. Sephora Collection

    18 Light Cream · 10 Hour Wear Perfection Foundation

    Likely close Swatch reads about the same · listed warm

  6. Yves Saint Laurent

    BD30 · Touche Eclat Le Teint Radiant Liquid Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  7. Essence

    100 · Silky Blur Hydrating Longwear Foundation

    Likely close Swatch reads about the same

  8. Make Up For Ever

    Y355 · Reboot Active Care Revitalizing Foundation

    Likely close Swatch reads about the same · listed neutral

  9. It Cosmetics

    Medium · CC+ Cream Oil-Free Matte with SPF 40

    Likely close Swatch reads about the same · listed warm

  10. Estée Lauder

    1N2 Ecru · Double Wear Light Soft Matte Hydra Makeup

    Likely close Swatch reads about the same · listed neutral-cool

  11. Rimmel London

    Ivory 100N - Neutral · Match Perfection Foundation

    Likely close Swatch reads about the same · listed neutral

  12. Kosas

    06 Tone · Tinted Face Oil Foundation

    Likely close Swatch reads about the same · listed olive

  13. Dermablend

    30N · Flawless Creator Liquid Foundation Drops

    Likely close Swatch reads about the same · listed neutral

  14. Armani Beauty

    2 · Power Fabric Longwear High Cover Foundation SPF 25

    Likely close Swatch reads about the same · listed olive

  15. Natasha Denona

    45 MN · Face Glow Foundation

    Likely close Swatch reads about the same · listed neutral

  16. Kevyn Aucoin

    08 Medium EF · The Etherealist Foundation

    Likely close Swatch reads about the same · listed warm

  17. Guerlain

    03N · Lingerie De Peau Natural Perfection Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

  18. Il Makiage

    212-88050 50 · After Party Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  19. Tarte

    Tan · Amazonian Clay BB Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen

    Likely close Swatch reads about the same · listed warm

  20. bareMinerals

    03 Fairly Light · Matte Loose Powder Mineral Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  21. Origins

    310 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads about the same · listed warm

  22. Physicians Formula

    Fair · NF Sheer Line Of Defense Foundation SPF 30

    Likely close Swatch reads about the same

  23. Clarins

    L6N · Double Serum Foundation 2in1 Hybrid Foundation

    Likely close Swatch reads about the same

  24. Juice Beauty

    10 Naked Beige · PHYTO-PIGMENTS Flawless Serum Foundation

    Likely close Swatch reads about the same

  25. Too Faced

    Light Beige · Born This Way Foundation

    Likely close Swatch reads cooler · listed neutral

  26. No7

    Warm Ivory 570W · Beautifully Matte Foundation SPF15

    Likely close Swatch reads about the same · listed warm

  27. CoverGirl

    Fair Ivory · Simply Ageless 3-In-1 Liquid Foundation

    Likely close Swatch reads cooler

  28. Lancôme

    160 Ivoire W · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    Likely close Swatch reads about the same

  29. Catrice

    002 Fair · Soft Glam Filter Stick

    Likely close Swatch reads about the same

  30. e.l.f. Cosmetics

    Sand · Flawless Finish Foundation

    Likely close Swatch reads about the same · listed neutral

  31. Charlotte Tilbury

    8 Medium · Light Wonder Foundation

    Likely close Swatch reads cooler · listed neutral

  32. Dior

    3 Warm Olive · Dior Forever Matte Foundation

    Likely close Swatch reads about the same · listed olive

  33. Sisley Paris

    3W1 Warm Almond · Phyto-Teint Nude

    Likely close Swatch reads about the same · listed warm

  34. Tom Ford

    6.5 Sable · Traceless Soft Matte Foundation

    Likely close Swatch reads warmer · listed warm

  35. Lorac

    02 · PRO Soft Focus Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

  36. Huda Beauty

    230N Macaroon · #FauxFilter Full Coverage Matte Foundation

    Likely close Swatch reads warmer · listed neutral

  37. MAC

    NW15 · Studio Radiance Serum-Powered Foundation

    Likely close Swatch reads warmer · listed neutral

  38. KIKO Milano

    04 Autumn Sand · Matte Diaries Triple Wear Face Multitasker

    Likely close Swatch reads about the same

  39. Wet n Wild

    Shell Ivory · Photo Focus Dewy Foundation

    Likely close Swatch reads about the same

  40. Clé de Peau Beauté

    O30 Medium Ocher · Radiant Fluid Foundation Matte SPF 20

    Likely close Swatch reads about the same · listed neutral

Closest shade in the other 71 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Adjustable Coverage Powder Foundation

Colours come from Ulta Beauty's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.