Foundation Shades

Ulta Beauty

Medium Neutral in other brands

Adjustable Coverage Powder Foundation · Powder

Depth
Lighter than 59% of the shades in our data
Undertone
Listed as neutral on the brand's website
Swatch
Reads in between warm and cool #cbad94
Data
Ulta Beauty's own website, October 2026 (how we collect it)

The closest shade in another brand is PÜR TN1 Latte in 4-In-1 Love Your Selfie Longwear Foundation & Concealer (likely close). In all, 159 ranges have a likely-close shade and 110 brands have one worth trying.

Closest shade in each brand

The 40 closest of 110 brands. The other 70 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. PÜR

    TN1 Latte · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

    Likely close Swatch reads about the same · listed neutral

  2. Givenchy

    C205 · Teint Couture City Balm Radiant Perfecting Skin Tint SPF 25

    Likely close Swatch reads about the same · listed cool

  3. Estée Lauder

    2N2 Buff · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads about the same · listed neutral-warm

  4. Charlotte Tilbury

    6 Medium · Light Wonder Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  5. No7

    4 Calico · Stay Perfect Foundation

    Likely close Swatch reads about the same

  6. Sisley Paris

    4C Honey · Phyto-Teint Perfection

    Likely close Swatch reads about the same · listed cool

  7. Origins

    440 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads about the same · listed neutral

  8. Guerlain

    03N · Lingerie De Peau Natural Perfection Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

  9. Hourglass

    Shell · Vanish Seamless Finish Foundation Stick

    Likely close Swatch reads about the same · listed neutral

  10. Yves Saint Laurent

    B50 · Touche Eclat Le Teint Radiant Liquid Foundation

    Likely close Swatch reads about the same · listed neutral

  11. bareMinerals

    01 Fair · Matte Loose Powder Mineral Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

  12. Kevyn Aucoin

    08 Medium EF · The Etherealist Foundation

    Likely close Swatch reads about the same · listed warm

  13. Tom Ford

    5.1 Cool Almond · Traceless Soft Matte Foundation

    Likely close Swatch reads about the same · listed cool

  14. Benefit Cosmetics

    Shade 4 Medium Neutral · Hello Happy Flawless Brightening Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral

  15. Armani Beauty

    2 · Power Fabric Longwear High Cover Foundation SPF 25

    Likely close Swatch reads about the same · listed olive

  16. Il Makiage

    212-88050 50 · After Party Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  17. Tarte

    Tan · Amazonian Clay BB Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen

    Likely close Swatch reads about the same · listed warm

  18. Clarins

    L6N · Double Serum Foundation 2in1 Hybrid Foundation

    Likely close Swatch reads about the same

  19. e.l.f. Cosmetics

    Alabaster · Flawless Finish Foundation

    Likely close Swatch reads about the same · listed warm

  20. MAC

    N32 · Studio Radiance Serum-Powered Foundation

    Likely close Swatch reads about the same · listed neutral

  21. Natasha Denona

    45 MN · Face Glow Foundation

    Likely close Swatch reads cooler · listed neutral

  22. Wander Beauty

    Golden Medium · Wanderlust Powder Foundation

    Likely close Swatch reads about the same · listed warm

  23. Kosas

    06 Tone · Tinted Face Oil Foundation

    Likely close Swatch reads about the same · listed olive

  24. It Cosmetics

    Medium · CC+ Cream Oil-Free Matte with SPF 40

    Likely close Swatch reads cooler · listed warm

  25. Wet n Wild

    Shell Ivory · Photo Focus Dewy Foundation

    Likely close Swatch reads about the same

  26. Sephora Collection

    18 Light Cream · 10 Hour Wear Perfection Foundation

    Likely close Swatch reads about the same · listed warm

  27. Essence

    100 · Silky Blur Hydrating Longwear Foundation

    Likely close Swatch reads about the same

  28. Make Up For Ever

    R230 · Reboot Active Care Revitalizing Foundation

    Likely close Swatch reads about the same · listed cool

  29. Laura Mercier

    3C1 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

    Likely close Swatch reads warmer · listed cool

  30. NYX Professional Makeup

    Light · Can't Stop Won't Stop Foundation

    Likely close Swatch reads about the same · listed neutral

  31. Jouer Cosmetics

    Cashmere · Essential High Coverage Crème Foundation

    Likely close Swatch reads cooler · listed warm

  32. Exa

    390 Allie · High Fidelity Foundation

    Likely close Swatch reads about the same · listed warm

  33. Catrice

    002 Fair · Soft Glam Filter Stick

    Likely close Swatch reads cooler

  34. Maybelline

    Buff Beige · Dream Urban Cover Flawless Coverage Foundation SPF 50

    Likely close Swatch reads warmer

  35. Dermablend

    10N · Flawless Creator Liquid Foundation Drops

    Likely close Swatch reads about the same · listed cool

  36. Too Faced

    Sand · Peach Perfect Comfort Matte Foundation – Peaches and Cream Collection

    Likely close Swatch reads about the same · listed warm

  37. Huda Beauty

    200B Shortbread · #FauxFilter Full Coverage Matte Foundation

    Likely close Swatch reads about the same

  38. lilah b.

    b natural · Marvelous Matte Crème Foundation

    Likely close Swatch reads cooler · listed neutral-cool

  39. Urban Decay

    40NN · Stay Naked Weightless Liquid Foundation

    Likely close Swatch reads warmer · listed neutral

  40. Lorac

    02 · PRO Soft Focus Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

Closest shade in the other 70 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Adjustable Coverage Powder Foundation

Colours come from Ulta Beauty's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.