Rimmel London

Ivory 100N - Neutral in other brands

Match Perfection Foundation · Liquid and cream

Depth: Lighter than 53% of the shades in our data
Undertone: Listed as neutral on the brand's website
Swatch: Reads in between warm and cool #cba68c
Data: Rimmel London's own website, October 2026 (how we collect it)

The closest shade in another brand is Dermablend 30N in Flawless Creator Liquid Foundation Drops (likely close). In all, 236 ranges have a likely-close shade and 112 brands have one worth trying.

Closest shade in each brand

The 40 closest of 112 brands. The other 72 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Dermablend

30N · Flawless Creator Liquid Foundation Drops

Likely close Swatch reads about the same · listed neutral
Sephora Collection

30 Warm Sand · Matte Perfection Powder Foundation

Likely close Swatch reads about the same · listed warm
Natasha Denona

40 LMN · Face Glow Foundation

Likely close Swatch reads about the same · listed neutral
Yves Saint Laurent

BR40 · Touche Eclat Le Teint Radiant Liquid Foundation

Likely close Swatch reads about the same · listed neutral-cool
Origins

510 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

Likely close Swatch reads about the same · listed cool
e.l.f. Cosmetics

Sand · Flawless Finish Foundation

Likely close Swatch reads about the same · listed neutral
Givenchy

W208 · Teint Couture City Balm Radiant Perfecting Skin Tint SPF 25

Likely close Swatch reads about the same · listed warm
Exa

390 Allie · High Fidelity Foundation

Likely close Swatch reads about the same · listed warm
No7

Warm Ivory 570W · Beautifully Matte Foundation SPF15

Likely close Swatch reads about the same · listed warm
It Cosmetics

Neutral Medium · CC+ Cream Oil-Free Matte with SPF 40

Likely close Swatch reads about the same · listed neutral
Ulta Beauty

Medium Warm · Adjustable Coverage Powder Foundation

Likely close Swatch reads about the same · listed warm
Clarins

M1W · Double Serum Foundation 2in1 Hybrid Foundation

Likely close Swatch reads about the same
Cover FX

1 N Medium · Custom Cover Drops

Likely close Swatch reads about the same · listed neutral
Charlotte Tilbury

8 Medium · Light Wonder Foundation

Likely close Swatch reads about the same · listed neutral
Estée Lauder

1N2 Ecru · Double Wear Light Soft Matte Hydra Makeup

Likely close Swatch reads about the same · listed neutral-cool
PÜR

TN3 Oak · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

Likely close Swatch reads about the same · listed neutral
Wander Beauty

Golden Medium · Wanderlust Powder Foundation

Likely close Swatch reads about the same · listed warm
Rimmel London

002 Pearl · Lasting Finish 25H Compact Powder Foundation

Likely close Swatch reads about the same
Too Faced

Honey · Peach Perfect Comfort Matte Foundation – Peaches and Cream Collection

Likely close Swatch reads about the same · listed cool
CoverGirl

Fair Ivory · Simply Ageless 3-In-1 Liquid Foundation

Likely close Swatch reads about the same
Dior

3 Cool · Dior Airflash Spray Foundation

Likely close Swatch reads about the same · listed cool
Bobbi Brown

Neutral Almond · Skin Long-Wear Fluid Powder Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
Kevyn Aucoin

10 Medium EF · The Etherealist Foundation

Likely close Swatch reads about the same · listed warm
Hourglass

Sable · Illusion Hyaluronic Skin Tint

Likely close Swatch reads about the same · listed neutral
La Mer

43 Beige Nude · The Luminous Lifting Cushion Foundation SPF 20 + Refill

Likely close Swatch reads about the same · listed warm
Make Up For Ever

R370 · Reboot Active Care Revitalizing Foundation

Likely close Swatch reads about the same · listed cool
Armani Beauty

7 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

Likely close Swatch reads about the same · listed warm
Essence

90 · Silky Blur Hydrating Longwear Foundation

Likely close Swatch reads about the same
Catrice

002 Fair · Soft Glam Filter Stick

Likely close Swatch reads about the same
ColourPop

95N Medium · Pretty Fresh Foundation

Likely close Swatch reads cooler · listed neutral
Almay

300 Naked · Clear Complexion Make Myself Clear Makeup

Likely close Swatch reads cooler
bareMinerals

6.5 Desert · COMPLEXION RESCUE Hydrating Foundation Stick with Mineral SPF 25

Likely close Swatch reads about the same · listed neutral-warm
Physicians Formula

Light · Silk Foundation Elixir

Likely close Swatch reads about the same
Lancôme

160 Ivoire W · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

Likely close Swatch reads about the same
Haus Labs

190 Light · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads about the same · listed olive
Urban Decay

4.5 · All Nighter Liquid Full Coverage Foundation

Likely close Swatch reads about the same · listed cool
Juice Beauty

10 Naked Beige · PHYTO-PIGMENTS Flawless Serum Foundation

Likely close Swatch reads about the same
Clé de Peau Beauté

B30 Medium Beige · Radiant Fluid Foundation Matte SPF 20

Likely close Swatch reads about the same · listed cool
Tom Ford

7.5 Shell Beige · Traceless Foundation Stick

Likely close Swatch reads about the same
Nudestix

3.5 Nude · Tinted Cover Foundation

Likely close Swatch reads cooler · listed neutral-cool

Closest shade in the other 72 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Match Perfection Foundation

Sesame 070W - Warm (lighter)
Classic Ivory 101N - Neutral (deeper)

Colours come from Rimmel London's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.