Ulta Beauty

Fair Neutral in other brands

Adjustable Coverage Foundation · Liquid and cream

Depth: Lighter than 87% of the shades in our data
Undertone: Listed as neutral from its name
Swatch: Reads in between warm and cool #ecc9ae
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Milk Makeup Porcelain in Blur Liquid Matte Foundation (likely close). In all, 239 ranges have a likely-close shade and 102 brands have one worth trying.

Closest shade in each brand

The 40 closest of 102 brands. The other 62 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Milk Makeup

Porcelain · Blur Liquid Matte Foundation

Likely close Swatch reads about the same · listed neutral
Dior

3 Warm Peach · BACKSTAGE Face & Body Foundation

Likely close Swatch reads about the same · listed warm
CoverGirl

Ivory · Simply Ageless 3-In-1 Liquid Foundation

Likely close Swatch reads about the same
Tarte

13N Fair Neutral · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed neutral
Beauty Bakerie

349 Warm · InstaBake Aqua Glass Foundation

Likely close Swatch reads about the same · listed warm
Fenty Beauty

160 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads about the same · listed neutral
Cover FX

N25 · Pressed Mineral Foundation

Likely close Swatch reads about the same · listed neutral
Estée Lauder

2N1 Desert Beige · Futurist Hydra Rescue Moisturizing Makeup SPF 45

Likely close Swatch reads about the same · listed neutral
MAC

N4 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed neutral
Shiseido

350 · Synchro Skin Self-Refreshing Foundation SPF 30

Likely close Swatch reads about the same · listed neutral
Milani

Warm Shell · Screen Queen Foundation

Likely close Swatch reads about the same · listed warm
Bobbi Brown

Porcelain · Skin Foundation Stick

Likely close Swatch reads about the same · listed neutral
jane iredale

Amber · Liquid Minerals A Foundation

Likely close Swatch reads about the same · listed warm
Sephora Collection

20 Cream · Matte Perfection Full Coverage Foundation

Likely close Swatch reads about the same
e.l.f. Cosmetics

1 Fair Neutral Peach · Halo Glow Liquid Filter

Likely close Swatch reads about the same · listed neutral-warm
Juice Beauty

11 Rosy Beige · PHYTO-PIGMENTS Flawless Serum Foundation

Likely close Swatch reads about the same · listed cool
Lawless

Sunrise · Woke Up Like This Flawless Finish Foundation

Likely close Swatch reads about the same · listed cool
Guerlain

02C · L'Essentiel Natural Longwear Foundation SPF 20

Likely close Swatch reads about the same · listed cool
Kevyn Aucoin

03 ST · Stripped Nude Skin Tint

Likely close Swatch reads about the same
Makeup Revolution

F1 · Conceal & Glow Foundation

Likely close Swatch reads about the same · listed neutral
Morphe

F1.60 Neutral · Fluidity Full-Coverage Foundation

Likely close Swatch reads about the same · listed neutral
Lancôme

210 Versatile Clair II · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

Likely close Swatch reads about the same
Gucci

120N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed neutral
Pat McGrath Labs

8 Light Medium · Sublime Perfection Foundation

Likely close Swatch reads about the same · listed warm
L'Oréal

Golden Sun · Age Perfect Radiant Serum Foundation

Likely close Swatch reads about the same · listed warm
Too Faced

Cloud · Born This Way Foundation

Likely close Swatch reads about the same · listed neutral-cool
ILIA

3 Balos · Super Serum Skin Tint SPF 40 Foundation

Likely close Swatch reads about the same · listed neutral-cool
VDL

A04 Cool Medium Beige · Perfect Lasting Foundation

Likely close Swatch reads about the same · listed cool
It Cosmetics

Fair Light · Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+

Likely close Swatch reads about the same
Smith & Cult

110 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads about the same · listed neutral
NYX Professional Makeup

Fair · Born To Glow Naturally Radiant Foundation

Likely close Swatch reads about the same · listed neutral
Laura Mercier

Medium Ivory · Silk Crème Moisturizing Photo Edition Foundation

Likely close Swatch reads about the same · listed warm
Huda Beauty

120B Vanilla · #FauxFilter Full Coverage Matte Foundation

Likely close Swatch reads about the same
Hourglass

Sand · Illusion Hyaluronic Skin Tint

Likely close Swatch reads about the same · listed warm
PÜR

LP5 Ivory · 4-in-1 Pressed Mineral Powder Foundation SPF 15

Likely close Swatch reads about the same · listed cool
Armani Beauty

2 · Neo Nude Foundation

Likely close Swatch reads about the same · listed warm
Ulta Beauty

Light Cool · Velvet Matte Longwear Foundation

Likely close Swatch reads about the same · listed cool
Origins

200 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

Likely close Swatch reads about the same · listed cool
Rare Beauty

120C · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed cool
Clinique

WN 04 Bone · Beyond Perfecting Foundation + Concealer

Likely close Swatch reads about the same · listed neutral-warm

Closest shade in the other 62 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Adjustable Coverage Foundation

Light Neutral (lighter)
Light to Medium Cool (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.