Foundation Shades

CoverGirl

240 Natural Beige in other brands

Olay Simply Ageless Foundation · Liquid and cream

Depth
Lighter than 74% of the shades in our data
Undertone
Not listed
Swatch
Reads in between warm and cool #e6b89b
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Hourglass No. 1 Ivory in Veil Fluid Makeup (likely close). In all, 241 ranges have a likely-close shade and 103 brands have one worth trying.

Closest shade in each brand

The 40 closest of 103 brands. The other 63 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Hourglass

    No. 1 Ivory · Veil Fluid Makeup

    Likely close Swatch reads about the same · listed cool

  2. Ulta Beauty

    Light Cool · Adjustable Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  3. NYX Professional Makeup

    Vanilla · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed neutral

  4. CoverGirl

    Warm Beige · Simply Ageless 3-In-1 Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  5. Fenty Beauty

    220 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed warm

  6. Guerlain

    04C · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  7. UOMA Beauty

    T2N Fair Lady · Say What?! Foundation

    Likely close Swatch reads about the same · listed neutral

  8. Wet n Wild

    Shell Ivory · PhotoFocus Liquid Foundation

    Likely close Swatch reads about the same

  9. ILIA

    Catalina · True Skin Serum Foundation

    Likely close Swatch reads about the same · listed warm

  10. Tarte

    13B · Maracuja Hydrating Tinted Moisturizer

    Likely close Swatch reads about the same · listed cool

  11. Clinique

    CN 28 Ivory · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    Likely close Swatch reads about the same

  12. Estée Lauder

    3N1 Ivory Beige · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads about the same · listed neutral

  13. Maybelline

    Buff Beige · Super Stay Longwear Liquid Foundation 30Hr Wear

    Likely close Swatch reads about the same

  14. MAC

    NW18 · Studio Waterweight SPF 30 Foundation

    Likely close Swatch reads about the same · listed warm

  15. jane iredale

    Suntan · Liquid Minerals A Foundation

    Likely close Swatch reads about the same · listed neutral

  16. L'Oréal

    450 - Rose Beige · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads about the same

  17. Gucci

    150C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed cool

  18. Bobbi Brown

    Sand · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral

  19. Givenchy

    Y205 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  20. Rare Beauty

    180W · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed warm

  21. Yves Saint Laurent

    BD25 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed warm

  22. Pat McGrath Labs

    11 Light Medium · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed cool

  23. KVD Vegan Beauty

    010 Light · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads about the same · listed cool

  24. Exa

    500 Whit · High Fidelity Foundation

    Likely close Swatch reads about the same

  25. Juice Beauty

    17 Medium Tan · PHYTO-PIGMENTS Flawless Serum Foundation

    Likely close Swatch reads about the same · listed neutral

  26. Cover FX

    N25 · Power Play Foundation

    Likely close Swatch reads about the same · listed neutral

  27. Milk Makeup

    Crème · Blur Liquid Matte Foundation

    Likely close Swatch reads about the same · listed warm

  28. Makeup Revolution

    F3.5 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  29. NARS

    Patagonia · Soft Matte Complete Foundation

    Likely close Swatch reads about the same · listed warm

  30. Too Faced

    Warm Nude · Born This Way Foundation

    Likely close Swatch reads about the same · listed warm

  31. Amorepacific

    104 Light/Medium Pink · Color Control Cushion Compact Broad Spectrum SPF 50+

    Likely close Swatch reads about the same · listed cool

  32. Natasha Denona

    60 WYMedium · Foundation X+

    Likely close Swatch reads about the same · listed warm

  33. Armani Beauty

    3.25 · Power Fabric Longwear High Cover Foundation SPF 25

    Likely close Swatch reads about the same · listed warm

  34. Lancôme

    100 Ivoire N · Teint Idole Ultra Wear 24H Long Wear Foundation

    Likely close Swatch reads warmer · listed neutral

  35. Shiseido

    240 Quartz · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  36. La Mer

    21 Petal · The Luminous Lifting Cushion Foundation SPF 20 + Refill

    Likely close Swatch reads about the same · listed cool

  37. Bite Beauty

    M55 · Changemaker Supercharged Micellar Foundation

    Likely close Swatch reads cooler · listed warm

  38. Make Up For Ever

    Y375Golden · Matte Velvet Skin Blurring Powder Foundation

    Likely close Swatch reads about the same · listed warm

  39. Dior

    2 Warm · Dior Airflash Spray Foundation

    Likely close Swatch reads about the same · listed warm

  40. bareMinerals

    05 Sateen · BAREPRO Performance Wear Liquid Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed cool

Closest shade in the other 63 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Olay Simply Ageless Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.