Foundation Shades

PÜR

LG3 Bone in other brands

4-In-1 Love Your Selfie Longwear Foundation & Concealer · Liquid and cream

Depth
Lighter than 98% of the shades in our data
Undertone
Listed as neutral from its retail listing
Swatch
Reads in between warm and cool #f2e4d6
Data
Retailer swatch, January 2021 (how we collect it)

This shade is lighter than most shades in our data, so many ranges won't go far enough. Look for the "Likely close" rows first.

The closest shade in another brand is Ulta Beauty Very Fair Cool in Moisturizing Foundation Stick (likely close). In all, 107 ranges have a likely-close shade and 93 brands have one worth trying.

Closest shade in each brand

The 40 closest of 93 brands. The other 53 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Ulta Beauty

    Very Fair Cool · Moisturizing Foundation Stick

    Likely close Swatch reads about the same · listed cool

  2. Maybelline

    Natural Ivory · SuperStay Full Coverage Powder Foundation

    Likely close Swatch reads about the same

  3. Almay

    Light · Smart Shade Skintone Matching Makeup

    Likely close Swatch reads about the same

  4. PÜR

    LG2 Light Porcelain · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  5. Natasha Denona

    3N · Transformatte Pore Vanishing Matte Foundation

    Likely close Swatch reads about the same · listed neutral

  6. ZOEVA

    010N Aglow · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads about the same · listed neutral

  7. Exa

    530 Terese · High Fidelity Foundation

    Likely close Swatch reads about the same · listed neutral

  8. Makeup Revolution

    P1 · Conceal & Define Satte Matte Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  9. Catrice

    010 Light Beige · HD Liquid Coverage Foundation

    Likely close Swatch reads about the same

  10. Clinique

    CN 0.75 Custard · Beyond Perfecting Foundation + Concealer

    Likely close Swatch reads cooler · listed neutral-cool

  11. Beauty Bakerie

    357 Warm Neutral · InstaBake Aqua Glass Foundation

    Likely close Swatch reads cooler · listed neutral-warm

  12. jane iredale

    Ivory · PurePressed Base Mineral Foundation Refill

    Likely close Swatch reads about the same · listed neutral

  13. Lancôme

    090 Ivoire N · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    Likely close Swatch reads warmer

  14. NARS

    Gobi · All Day Luminous Weightless Foundation

    Likely close Swatch reads about the same · listed warm

  15. Dior

    0 Neutral · BACKSTAGE Face & Body Foundation

    Likely close Swatch reads about the same · listed neutral

  16. Bobbi Brown

    0 Porcelain · Skin Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral

  17. Make Up For Ever

    R210 · Matte Velvet Skin Full Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  18. VDL

    V01 Warm Ivory · Perfect Lasting Foundation

    Likely close Swatch reads warmer · listed warm

  19. ColourPop

    05W Fair · Pretty Fresh Foundation

    Likely close Swatch reads cooler · listed warm

  20. The Ordinary

    1.0 P · Serum Foundation

    Likely close Swatch reads warmer · listed cool

  21. Anastasia Beverly Hills

    100N · Luminous Foundation

    Likely close Swatch reads warmer · listed neutral

  22. Estée Lauder

    1N2 Ecru · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads cooler · listed neutral-cool

  23. Cover FX

    N0 · Pressed Mineral Foundation

    Likely close Swatch reads cooler · listed neutral

  24. It Cosmetics

    Fair · Bye Bye Lines Sheer Liquid Foundation

    Likely close Swatch reads lighter

  25. Smith & Cult

    120 Cool · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads much cooler · listed cool

  26. CoverGirl

    510 Porcelain · Clean Fresh Skin Milk Foundation

    Likely close Swatch reads cooler

  27. Morphe

    Hint of Crème · Morphe 2 Hint Hint Skin Tint

    Likely close Swatch reads about the same · listed warm

  28. Milani

    Classic Alabaster · Screen Queen Foundation

    Likely close Swatch reads cooler

  29. Tarte

    Ivory · Amazonian Clay BB Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen

    Likely close Swatch reads cooler

  30. e.l.f. Cosmetics

    Light Ivory · Flawless Finish Foundation

    Likely close Swatch reads much cooler · listed warm

  31. Urban Decay

    10NN · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads lighter · listed neutral

  32. UOMA Beauty

    T1N White Pearl · Say What?! Foundation

    Likely close Swatch reads cooler · listed neutral

  33. J.Cat Beauty

    Porcelain · Skinsurance Max Coverage Silky Foundation

    Likely close Swatch reads cooler

  34. Tom Ford

    0.1 Cameo · Traceless Foundation Stick

    Likely close Swatch reads about the same

  35. bareMinerals

    01 Fair · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

    Likely close Swatch reads about the same · listed neutral-warm

  36. L'Oréal

    390 - Snow · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads cooler

  37. Hourglass

    Shell · Illusion Hyaluronic Skin Tint

    Likely close Swatch reads deeper · listed neutral

  38. Smashbox

    0.3 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads much cooler · listed neutral

  39. MAC

    NC10 · Studio Fix Powder Plus Foundation

    Likely close Swatch reads cooler · listed neutral-warm

  40. Kosas

    01 Tone · Tinted Face Oil Foundation

    Likely close Swatch reads about the same · listed cool

Closest shade in the other 53 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in 4-In-1 Love Your Selfie Longwear Foundation & Concealer

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.