Urban Decay

90WO in other brands

Stay Naked The Fix Powder Foundation · Powder

Depth

Lighter than 18% of the shades in our data

Undertone

Listed as warm from its retail listing

Swatch

Reads in between warm and cool #a1694c

Data

Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is KVD Vegan Beauty 195 Deep in Lock-It Powder Foundation Refills (likely close). In all, 146 ranges have a likely-close shade and 100 brands have one worth trying.

Closest shade in each brand

The 40 closest of 100 brands. The other 60 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. KVD Vegan Beauty

   195 Deep · Lock-It Powder Foundation Refills

   Likely close Swatch reads about the same

2. Tarte

   53H deep honey · face tape foundation

   Likely close Swatch reads about the same · listed warm

3. Urban Decay

   10.0 · All Nighter Liquid Full Coverage Foundation

   Likely close Swatch reads about the same · listed warm

4. Tom Ford

   10.7 Amber · Traceless Foundation Stick

   Likely close Swatch reads about the same

5. Givenchy

   N470 · Teint Couture Everwear 24H Foundation SPF 20

   Likely close Swatch reads about the same · listed neutral

6. Charlotte Tilbury

   11.5 · Magic Foundation

   Likely close Swatch reads about the same · listed olive

7. Becca Cosmetics

   4N2 Café · Ultimate Coverage 24 Hour Foundation

   Likely close Swatch reads about the same · listed neutral-warm

8. Make Up For Ever

   Y505 · Ultra HD Invisible Cover Stick Foundation

   Likely close Swatch reads about the same · listed warm

9. NYX Professional Makeup

   Mahogany · Born To Glow Naturally Radiant Foundation

   Likely close Swatch reads about the same · listed neutral

10. Dior

    6 Neutral · Dior Airflash Spray Foundation

    Likely close Swatch reads about the same · listed neutral

11. CoverGirl

    D15 Warm Tawny · TruBlend Matte Made Liquid Foundation

    Likely close Swatch reads about the same · listed warm

12. bareMinerals

    31 Mocha · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

    Likely close Swatch reads about the same · listed cool

13. Pat McGrath Labs

    22 Medium Deep · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed neutral-cool

14. Origins

    710 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads about the same · listed cool

15. Lancôme

    13C · SKIN FEELS GOOD Skin Nourishing Foundation

    Likely close Swatch reads about the same · listed cool

16. Natasha Denona

    94N · Transformatte Pore Vanishing Matte Foundation

    Likely close Swatch reads about the same · listed neutral

17. Clinique

    Silk Sable · Superbalanced Silk Makeup Broad Spectrum 15

    Likely close Swatch reads about the same

18. Cover FX

    2 N Deep · Custom Cover Drops

    Likely close Swatch reads warmer · listed neutral

19. Sephora Collection

    60 Deep Ebony · MicroSmooth Baked Powder Foundation

    Likely close Swatch reads about the same

20. Maybelline

    Deep Bronze · Super Stay Longwear Liquid Foundation 30Hr Wear

    Likely close Swatch reads about the same

21. rms beauty

    88 · "Un" Cover-Up Cream Foundation

    Likely close Swatch reads about the same

22. Gucci

    430C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed cool

23. Rare Beauty

    440C · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed neutral-cool

24. florence by mills

    D180 · Like a Light Skin Tint

    Likely close Swatch reads about the same · listed warm

25. ColourPop

    185W Deep Dark · Pretty Fresh Foundation

    Likely close Swatch reads about the same · listed warm

26. NARS

    Marquises · Soft Matte Complete Foundation

    Likely close Swatch reads about the same · listed warm

27. Too Faced

    Cocoa · Peach Perfect Comfort Matte Foundation – Peaches and Cream Collection

    Likely close Swatch reads cooler · listed neutral

28. Laura Mercier

    20 · Smooth Finish Foundation Powder

    Likely close Swatch reads about the same · listed cool

29. The Ordinary

    3.2 R · Coverage Foundation

    Likely close Swatch reads about the same · listed cool

30. Juice Beauty

    26 Tawny · PHYTO-PIGMENTS Flawless Serum Foundation

    Likely close Swatch reads about the same · listed cool

31. Morphe

    Hint of Ginger · Morphe 2 Hint Hint Skin Tint

    Likely close Swatch reads about the same · listed neutral-warm

32. It Cosmetics

    Deep · CC+ Cream Oil-Free Matte with SPF 40

    Likely close Swatch reads about the same · listed neutral

33. Bobbi Brown

    Warm Walnut · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads cooler · listed warm

34. UOMA Beauty

    T3N Brown Sugar · Say What?! Foundation

    Likely close Swatch reads about the same · listed neutral

35. Benefit Cosmetics

    Shade 11 · Hello Happy Air Stick Foundation SPF 20

    Likely close Swatch reads warmer · listed neutral

36. Lawless

    Heat · Woke Up Like This Flawless Finish Foundation

    Likely close Swatch reads warmer · listed warm

37. Milk Makeup

    Cinnamon · Blur Liquid Matte Foundation

    Likely close Swatch reads about the same · listed olive

38. surratt beauty

    13 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads warmer · listed warm

39. Haus Labs

    350 Medium · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads lighter · listed warm

40. Fenty Beauty

    430 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads warmer · listed warm

Closest shade in the other 60 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 900 Cappuccino
• Anastasia Beverly Hills 350C
• Armani Beauty 11.5
• Au Naturale Mumbai
• Beauty Bakerie 313 Warm
• beautyblender 4.15 Warm
• Bite Beauty D170
• Black Up 12 HC
• BLK/OPL Warm Almond
• boscia Newport
• Burt's Bees Chestnut
• Catrice 080 Caramel Beige
• COOLA Medium/Dark
• Dermablend 75W Golden Brown
• Dose Of Colors 128 Medium Tan
• Dr. Jart+ Deep
• e.l.f. Cosmetics 6 Tan/Deep Warm
• Elcie Cosmetics Butterscotch
• Essence 130 Cool Ochre
• Estée Lauder 5N2 Amber Honey
• Exa 190
• Guerlain 06W
• Hourglass Natural Amber
• Huda Beauty 500G Mocha
• Hynt Beauty Rich Chestnut
• Il Makiage 212-66175 175
• ILIA 15 Porto Covo
• J.Cat Beauty Caramel
• jane iredale Mahogany
• Josie Maran RG80 Magical
• Jouer Cosmetics Praline
• Juvia's Place 330 Accra
• Kevyn Aucoin 15 Deep EF
• Kosas 08 Tone
• L.A. Girl Golden Bronze
• L'Oréal Deep Amber
• La Mer 52 Warm Honey
• Lorac 22
• MAC NW58
• Makeup Revolution F12.2
• Marc Jacobs Beauty 84 Cocoa Medium
• Milani Nutmeg
• Nudestix 9 Deep
• Ofra Cosmetics 8
• Pacifica 03WD Warm Deep
• Perricone MD Tan
• Physicians Formula Medium
• Pretty Vulgar Bare Bae
• PÜR DN7 Cocoa
• Revlon 420 Mahogany
• Shiseido 520
• Smashbox 4.15
• Smith & Cult 420 Cool
• Ulta Beauty Deep
• VDL A07 Cool Rich Brown
• W3LL People Rich Mocha
• Wander Beauty Rich Deep
• Wet n Wild Cocoa
• Yves Saint Laurent B90
• ZOEVA 310C Kind

Filter every range in the shade finder

Next to it in Stay Naked The Fix Powder Foundation

• 80WR (lighter)
• 90NN (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.